6 secrets to Successful Online Advertising

6 SECRETS TO SUCCESSFUL ONLINE ADVERTISING

Paid advertising on the internet has become a very

powerful medium of generating sales for your business on

a regular basis.

Done well, it should (although not always immediately)

pretty much not only pay for itself but help you make a

profit every single time you run a campaign.

It is fast to set-up, has a very wide reach and provides

means of effectively targeting specific people.

Furthermore its results can be monitored and improved

and it can be linked to your valuable online resources to

increase the chance of generating interest amongst your

audience.

Get a free strategy : http://websuccess.com.mt/digital-strategy.aspx

So why do many campaigns still end up sucking money out of businesses without generating real results, while others create a sustainable

flow of customers?


If you already know about your target audience, read on for 6 proven tips that

contribute to the science of successful paid-advertising campaigns.

The very first reason is naturally knowing your

target audience well and providing them with what

they need. If you still do not know much about your target audience, use this free document to gain an

understanding.


http://websuccess.com.mt/downloads.aspx?id=1








Secret 1. Calculate Your Cost-Per-Click Well Calculating smartly how much you should be paying for every click is

essential for your campaigns. If you pay too much, your campaign will straight-out not make business sense and you will lose money and if you

pay too little you will be missing out on opportunities.

How much money does your business afford to pay for every generated sale? How many clicks do you need to be able to generate that one sale?

Therefore how much should you pay for every click?

Here's how to do it: If you afford to pay €10 for every sale and you know that your website converts 1 visitor into a customer out of every 100

visitors, then you cannot pay more than 0.10c for every click or else your campaign will not be profitable. Of course you can always either get

professional help to increase your website's conversion rate so that you would not need 100 clicks to make a sale or find a way to afford to pay

more for every sale but that is beyond the scope of this article.

Helpful Tip: Download Excel File with calculation




Secret 2. Use Call to Actions

An effective sales campaign should generate action which in result lead to sales. It is a well-

known, proven fact that people take much more action when they are specifically asked (or told)

to take an action then when they have to assume or think of taking action themselves.

If your advert instructs your audience to take action in a clear way, rather than simply saying

what you are selling, you will have more interaction from your audience and therefore

more results.


Some Call to Actions are: "Watch a Demo" or "Check Out The New Collection Today" to "Book Your Seat Now" or "Buy Now!“

Get the list of 150 trigger words .



Secret 3. Encourage Urgency

When you create a sense of urgency, people take even more action. This is due to the psychological need of not missing out on

something that could be good for you. Without urgency, people will generally

procrastinate and decide to take the action tomorrow, or next week (psychologically

again, due to the fact that most people delay making decisions out of fear of making a bad

decision).


To create a sense of urgency you can use terms like "Limited Time Offer" or "Last few items available". You can even be

more subtle and use terms such as "Until Stock Lasts" or "Snatch a Copy now" which slightly hints (using a term like

'snatch) that if you are not fast enough you will lose the opportunity.


Secret 4. Create Curiosity

A good advert should catch the audience's attention and generate an interest by showing them something

they want to know more about. By sparking curiosity in your audience, you will definitely get more traffic to your website and

therefore, assuming it is a good website (and you have a good product and price obviously), more sales. Generating curiosity is a bit of an art in itself and can sometimes be a bit tricky. You can always get a good

content writer to help you along. P.S. Make sure that the curiosity created is within your

target audience, not in general.


Secret 5. Write Catchy Headings

The heading is the first (or one of the first) thing your audience will see and its job is to get the

attention towards the rest of the advert.

The title should explain what the advert is about while making people want to know more, and

therefore, read the rest of the advert.

This is like a series of steps, always adding to the curiosity and interest of the audience until they

reach your website where you have your offer laid out effectively, ready to make another sale.


6. Selling Benefits, Not Features

Any good sales approach focuses on the benefits that the customer will get from the product or service and

not on the features (only) of the item. If people want to buy a hammer, it is probably not

because they particularly love and want hammers for the sake of having a hammer but because they want

to be able to get on with their DIY projects. It is the benefit of being able to work with nails easily and effectively whenever they want to, for as long as

possible that gets them to buy that hammer. Therefore, it is important to create the advert in

terms of how your audience thinks.


6 secrets to Successful Online Advertising

Internet

Transcript of 6 secrets to Successful Online Advertising