Top Ten New Year's Resolutions for Video Marketing & PR Pros
6 Secrets Of Video Marketing That The Pros Use
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Transcript of 6 Secrets Of Video Marketing That The Pros Use
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WELCOME TO THE SEMINARThe 6 Secrets of Video
Marketing That The Pros Use
Presented by
1. Thank you for attending2. Please fill out the online
survey after the presentation
WELCOME TO THE SEMINAR
RENEGADE BUSINESS SOLUTIONS THE 6 SECRETS OF VIDEO MARKETING THAT THE PROS USEEnhance your lead generation & sales
Video Marketing Presentation OverviewThe 6 Secrets of Video
Marketing That The Pros Use
Presented by
Who I Am
What is Video Marketing?
Why Use Video Marketing?
Why Video Marketing Works
The 6 Secrets
Video Marketing Secrets Who I Am
About Your Presenter:
Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com
Over 20 years marketing experience
Started as an event promoter
Worked with several Fortune 500 companies
Expert knowledge of Inbound Marketing
What is Video Marketing?
1. Use of Video Marketing channels as part of integrated marketing communications
2. Usually center around efforts to create video content that attracts attention
3. Generates online conversations 4. Encourages views to share it with
their social networks 5. Message spreads from user to user
Marketing What Is Video Marketing?
Marketing Strategy Video Marketing Statistics
Video Marketing – The Numbers1. Over 141 Million Americans Watch Video2. 52% Of Internet Users Watch Video3. Over 2 Billion People Have Access To Video Over The Internet4. YouTube is the #2 Largest Search Engine In The World5. 25 billion video streams on an average month
Video Marketing Why Use It?Easiest
Cheapest Way
Fastest Way
To Get Traffic
Less Competition
Increases Conversions
Increases Sales
Online Video is:
New York Times Article
1. Video is now the fastest-growing segment of the Internet advertising
2. eMarketer said that video ads would be the “main channel” for major advertisers
3. Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video
4. It works
Video Marketing Why Use It?
Amazon.com
1. Using video to promote it’s #1 product, The Kindle
2. Simple pan and zoom video3. Posted video on most
important real estate on page
4. Anyone can make same video in 2 hours or less
Video Marketing Why Use It?
THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
Video Marketing Video MythsVideo it complicated
Video is too expensive
Video is technical
You have to be good lookingYou have to be a good speaker
Pros don’t believe the myths about video production and are glad most people do.
It Just Works
1. Google loves video2. Search engine index video
sharing sites on regular basis
3. Video can rank as fast as 10 minutes
4. One video can rank multiple times
Video Marketing Why Use It?
It Just Works
1. Video myth means less competition
2. Better chance of ranking on #1 and #2 search engines in the world
3. Does not have to be great quality video
Video Marketing Why Use It?
Tech Doesn’t Matter
1. Most video done on PowerPoint or screencast
2. Screen cast software1. CamStudio2. Camtasia Studio (Techsmith)3. Jing (Techsmith)
3. Camera - Kodak Zi84. Microphones (Mics Matter)
1. Audio Technica ATR-3350 2. Logitech headphone w/mic
Video Marketing Video Myths
THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
Video Marketing Start With End In Mind
Why are you doing the video
What is your ideal outcome
Start with script first
One idea per slide only
Must have Call To Action (CTA)
What is the goal of the video
Video Marketing Video StructureMust hook audience in first 15 seconds
Must give them a path to your solution
Must persuade them to take action
Hook – Path - Persuasion
Video Marketing General Rules
Keep Under 10 Minutes
Less Than 3 Minutes Best
Tailor Style To Audience
Strategies for shooting video
THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
Video Marketing Strategy10x10x4 Method
Shoes Method
I’m Better Than You
Wiz-Bang
White Rice
Strategies for shooting video
Video Marketing Strategy 10x10x4
10 FAQs
10 SAQs
1 Tag on Video
1 Landing Page Video
1 Thank You Page Video
1 Offer Video
Strategies for shooting video
Video Marketing StrategyStrategy• Use Video Marketing to drive people back to your website
• Use landing (squeeze) pages
• Giveaway free information in exchange for customer contact info (lead)
THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
Video Marketing DistributionDISTRIBUTION
1. The pros distribute their video far and wide on the internet
2. Use automation tools like Tube Mogul and Traffic Geyser
3. Video distributed to between 20 – 40 video sharing sites
THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
Video Marketing PromotionPROMOTION
1. You must promote your video to make sure it gets seen
2. Video sharing sites give each of your videos a separate webpage & URL
3. Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com
4. Increases rankings on Google and visitors through social media sites
THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
Video Marketing MeasurementMEASUREMENT
1. You must measure your progress to see if you are doing well
2. Use tools like Visible Measures, TubeMogul, and YouTube Insights
3. Google Analytics for your blog or website
Thank You for your time.For more information about Internet
Marketing contact me at:[email protected]
or 202-640-1744