6 Secrets Of Video Marketing That The Pros Use

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1. Participants are in listen only mode 2. There will be a question and answer period after the presentation WELCOME TO THE SEMINAR The 6 Secrets of Video Marketing That The Pros Use Presented by

description

http://renegadebusinesssolutions.com/video-marketing Video Marketing is taking the internet by storm. And for good reason! Using video you will: Connect and build rapport with your prospects faster than ever before so you build the trust necessary to make them lifelong customers Motivate buyers to take the first (and easy) step in your sales process – just by having them click PLAY Saves time over writing sales copy, opt-in pages, blog posts Create products that have two to three times the perceived value Have a realistic chance to show up on the first page of Google and get hordes of FREE traffic Get your marketing “unstuck” and breakthrough to the money-zone And that’s just the start. Using video, you’ll expand your reach and get your message out to the global market. It’s no wonder all the top marketers are using it… because video gets results. - Video on your site WILL increase time-on-page - Video on your site WILL generate useful feedback and comments - Video on your site WILL capture more opt-ins - Video on your site WILL convert more visitors into PAYING customers - Video Will Catch Your Eye on Google Searches

Transcript of 6 Secrets Of Video Marketing That The Pros Use

Page 1: 6 Secrets Of Video Marketing That The Pros Use

1. Participants are in listen only mode

2. There will be a question and answer period after the presentation

WELCOME TO THE SEMINARThe 6 Secrets of Video

Marketing That The Pros Use

Presented by

Page 2: 6 Secrets Of Video Marketing That The Pros Use

1. Thank you for attending2. Please fill out the online

survey after the presentation

WELCOME TO THE SEMINAR

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RENEGADE BUSINESS SOLUTIONS THE 6 SECRETS OF VIDEO MARKETING THAT THE PROS USEEnhance your lead generation & sales

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Video Marketing Presentation OverviewThe 6 Secrets of Video

Marketing That The Pros Use

Presented by

Who I Am

What is Video Marketing?

Why Use Video Marketing?

Why Video Marketing Works

The 6 Secrets

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Video Marketing Secrets Who I Am

About Your Presenter:

Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com

Over 20 years marketing experience

Started as an event promoter

Worked with several Fortune 500 companies

Expert knowledge of Inbound Marketing

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What is Video Marketing?

1. Use of Video Marketing channels as part of integrated marketing communications

2. Usually center around efforts to create video content that attracts attention

3. Generates online conversations 4. Encourages views to share it with

their social networks 5. Message spreads from user to user

Marketing What Is Video Marketing?

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Marketing Strategy Video Marketing Statistics

Video Marketing – The Numbers1. Over 141 Million Americans Watch Video2. 52% Of Internet Users Watch Video3. Over 2 Billion People Have Access To Video Over The Internet4. YouTube is the #2 Largest Search Engine In The World5. 25 billion video streams on an average month

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Video Marketing Why Use It?Easiest

Cheapest Way

Fastest Way

To Get Traffic

Less Competition

Increases Conversions

Increases Sales

Online Video is:

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New York Times Article

1. Video is now the fastest-growing segment of the Internet advertising

2. eMarketer said that video ads would be the “main channel” for major advertisers

3. Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video

4. It works

Video Marketing Why Use It?

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Amazon.com

1. Using video to promote it’s #1 product, The Kindle

2. Simple pan and zoom video3. Posted video on most

important real estate on page

4. Anyone can make same video in 2 hours or less

Video Marketing Why Use It?

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THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In Mind

Strategy Distribution Promotion Measurem

ent

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Video Marketing Video MythsVideo it complicated

Video is too expensive

Video is technical

You have to be good lookingYou have to be a good speaker

Pros don’t believe the myths about video production and are glad most people do.

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It Just Works

1. Google loves video2. Search engine index video

sharing sites on regular basis

3. Video can rank as fast as 10 minutes

4. One video can rank multiple times

Video Marketing Why Use It?

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It Just Works

1. Video myth means less competition

2. Better chance of ranking on #1 and #2 search engines in the world

3. Does not have to be great quality video

Video Marketing Why Use It?

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Tech Doesn’t Matter

1. Most video done on PowerPoint or screencast

2. Screen cast software1. CamStudio2. Camtasia Studio (Techsmith)3. Jing (Techsmith)

3. Camera - Kodak Zi84. Microphones (Mics Matter)

1. Audio Technica ATR-3350 2. Logitech headphone w/mic

Video Marketing Video Myths

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THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In Mind

Strategy Distribution Promotion Measurem

ent

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Video Marketing Start With End In Mind

Why are you doing the video

What is your ideal outcome

Start with script first

One idea per slide only

Must have Call To Action (CTA)

What is the goal of the video

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Video Marketing Video StructureMust hook audience in first 15 seconds

Must give them a path to your solution

Must persuade them to take action

Hook – Path - Persuasion

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Video Marketing General Rules

Keep Under 10 Minutes

Less Than 3 Minutes Best

Tailor Style To Audience

Strategies for shooting video

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THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In Mind

Strategy Distribution Promotion Measurem

ent

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Video Marketing Strategy10x10x4 Method

Shoes Method

I’m Better Than You

Wiz-Bang

White Rice

Strategies for shooting video

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Video Marketing Strategy 10x10x4

10 FAQs

10 SAQs

1 Tag on Video

1 Landing Page Video

1 Thank You Page Video

1 Offer Video

Strategies for shooting video

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Video Marketing StrategyStrategy• Use Video Marketing to drive people back to your website

• Use landing (squeeze) pages

• Giveaway free information in exchange for customer contact info (lead)

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THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In Mind

Strategy Distribution Promotion Measurem

ent

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Video Marketing DistributionDISTRIBUTION

1. The pros distribute their video far and wide on the internet

2. Use automation tools like Tube Mogul and Traffic Geyser

3. Video distributed to between 20 – 40 video sharing sites

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THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In Mind

Strategy Distribution Promotion Measurem

ent

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Video Marketing PromotionPROMOTION

1. You must promote your video to make sure it gets seen

2. Video sharing sites give each of your videos a separate webpage & URL

3. Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com

4. Increases rankings on Google and visitors through social media sites

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THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In Mind

Strategy Distribution Promotion Measurem

ent

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Video Marketing MeasurementMEASUREMENT

1. You must measure your progress to see if you are doing well

2. Use tools like Visible Measures, TubeMogul, and YouTube Insights

3. Google Analytics for your blog or website

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Thank You for your time.For more information about Internet

Marketing contact me at:[email protected]

or 202-640-1744