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Transcript of 6 Register your team
Session 6: Registering your Team
This SME webinar will start at 5:00 pm Dubai 4:00 pm Riyadh 3:00 pm Cairo For tweeting: #ICME2013
Session by: Hasan Makansi Guest Speaker: Zakaria Ben Hamouche
Registering your Team For tweeting: #ICME2013
Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker
4. Final Thoughts
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Your Presenter
Hasan Makansi @makansi E-Business Potential.com
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Mentoring Focus
2-Entrepreneurship
& Innovation
3- Business Model (External)
•Entrepreneurship •Innovation
•The Opportunity Development
Streams
How will we execute
5- Starting UP
•Target Segment •Value Proposition •Channels & Client
Relationship •Revenue
•Activities •The Team & Resources
•Partnerships •Costs
•Startup Costs •Your Prototype •Elevator Pitch
•Sales & Networking
Polishing the new expansionary business idea
Identifying Unique Value Proposition
Milestone
Attracting sales & investments
Underlying Components
Social Network and Learning Management System to manage each individual’s development
Blended Learning Programs using Video Conferencing to
minimize costs
Practical and relevant experience from regional
experts
Create an ecosystem that links incubators, universities
etc..
6 Web Sessions
Support to Participants
Intel Challenge Webinar Program
Building the prototype
4- Business Model (Internal)
1- Introduction
6- Team Registration
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Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker
4. Final Thoughts
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The Business Model Canvas
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Know your Target Market
• Define the market - size, demographics, structure, growth prospects, trends, and sales potential.
• How often will your product or service be purchased by your target market?
• What is the potential annual purchase? What percentage of this annual sum you either have or can attain?
Note: No one gets 100 percent market share, and that 25% is most often considered a dominant share.
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Positioning Statement
• What differentiates your product or service from that of your competitors?
• Positioning helps establish your product or service's identity within the eyes of the purchaser.
• A positioning statement for a business plan doesn't have to be long or elaborate.
• A positioning statement needs to point out:
• Who your target market is.
• How you'll reach them.
• What they're really buying from you.
• Who your competitors are.
• What your USP (unique selling proposition) is.
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Most Common Pricing Types
• Cost-plus pricing - mainly used by manufacturers to assure that all costs, both fixed and variable, are covered and the desired profit percentage is attained.
• Demand pricing - used by companies that sell their products through a variety of sources at differing prices based on demand.
• Competitive pricing - used by companies that are entering a market where there's already an established price and it's difficult to differentiate one product from another.
• Markup pricing - used mainly by retailers and is calculated by adding your desired profit to the cost of the product.
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Gross Profit & Gross Margin
• Define which of your products or services generates the biggest profit margins to determine :
• Where to focus resources for future growth.
• Where to cut costs or raise prices.
• Gross Profit = Sales - COGS
• Gross Margin = Gross Profit*100/Sales
• Gross Margin helps you measure the profitability of a product or service
• Gross Margin = (Sales Price – Direct Material and Labor Costs) / Sales Price.
Example: If $25 pieces cost $20 to produce, your profit margin is 20%.
Note: Add overhead expenses like rent or equipment costs, or even selling expenses
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Breakeven Point
How many units--products or hours of service--do you have to sell to cover your costs?
• Determine the per-unit selling price and direct costs (production, material, labor) of your product or service.
• Calculate your contribution margin in dollars per unit (amount of money you get over and above your direct costs for each unit you sell).
• Calculate your overhead costs (insurance, rent, taxes, …).
• Determine your break-even point = overhead costs / contribution margin in dollars per unit.
Note: You need to recalculate your break-even point on a regular basis as components change.
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Start your Business: Use the Lean Approach
Test it out
Business Model
Try to sell
ReDesign based on feedback
Rapid Prototype
Reintroduce
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Your Pitch
KEEP IT SHORT AND SIMPLE
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Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker
4. Final Thoughts
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Team Selection
• By now you would’ve made your Team Selection
• You need a WINNER attitude all around you
• You need COMMITMENT, ETHICS, TRUST & TRANSPARENCY
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Team Registration Page 1
• Project Name • Project
Category • Project
Abstract • Number of
Team Members
Page 1
Basic Details
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Team Registration Page 2
• Customer Segment
• Unique Value Proposition
• Channels
Page 2 External Elements
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Team Registration Page 3
• Activities
• Resources
• Partnerships
Page 3 Internal
Elements
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Team Registration Page 4
• Target Market • Cost Structure • Funding • Total Revenue
Year 1 • Total Revenue
Year 3 • Profit Margin • Breakeven
Point
Page 4 Financials
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Team Registration Page 5
• Competitors Barriers to Entry
• Prototype
• Supporting Material
Page 5 Readiness
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Team Registration Page 6
• Team Leader
• First Team Member
• Second Team Member
Page 6 Team
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The Judging Process
Each entry will be judged on the following 5 criteria based on a 5‐point scale:
1) Attractiveness to the business and progress to date
2) Is the value proposition (solution for a pain point that a customer would pay for) well defined?
3) Market opportunity and competitive positioning
4) Team mix, qualification, and experience
5) Would you fund this business or the team?
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Highlights
• Video Submission Deadlines - Arabic: 3rd June - English: 4th June - French: 5th June
• Upcoming Workshops - Lebanon: 31st of May (Berytech) - Abu Dhabi: 12th of June - Riyadh: 14th of June
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Highlights
• Final Events - Abu Dhabi: Jun 21-23
If anyone wants to attend those workshops, send an email to [email protected] or (the other email from Intel challenge, not sure which one they are using)
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Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker: Zakaria Ben Hamouche
4. Final Thoughts
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Final Thoughts
Coming together is a beginning.
Keeping together is progress.
Working together is success.
Henry Ford
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Intel Challenge ME Facebook Page
Join and Like us on Facebook: Intel Challenge ME
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Intel Challenge ME Twitter
Follow us on Twitter: @ICME2013
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BEST OF LUCK TO ALL!
Thank You.