6 Psychological Techniques to Improve Your Conversion Rate [English]
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Transcript of 6 Psychological Techniques to Improve Your Conversion Rate [English]
````````````````````````
6 Psychological Techniques to Improve Your
Conversion Rate
````````````````````````Theo van der Zee
ThemePartner````````````````````````
May 20, 2012 J & Beyond
````````````````````````@theovdzee
@theme_partner
``````gfdgsd````````````gfdgsd``````Tupperware party
``````gfdgsd````````````gfdgsd``````Tupperware
party 2.0
``````gfdgsd````````````gfdgsd``````Discount pricing
``````gfdgsd````````````gfdgsd``````Intentional queues
``````gfdgsd``````
``````gfdgsd``````
Time limits
``````gfdgsd````````````gfdgsd``````Knowledge
is power
``````gfdgsd````````````gfdgsd``````Bucket
``````gfdgsd````````````gfdgsd``````Colander
``````gfdgsd````````````gfdgsd``````100 visitors
``````gfdgsd````````````gfdgsd``````2 conversions
``````gfdgsd````````````gfdgsd``````Conversion
rate: 2%
``````gfdgsd````````````gfdgsd``````$300,000,000
``````gfdgsd````````````gfdgsd``````Robert Cialdini
``````gfdgsd````````````gfdgsd``````Classic
``````gfdgsd````````````gfdgsd``````Let me help you cross the street ``````gfdgsd````````````gfdgsd``````Want to sign up
for service X?
``````gfdgsd``````
``````gfdgsd``````Ok
Reciprocity
``````gfdgsd``````
``````gfdgsd``````Thanks
``````gfdgsd````````````gfdgsd``````Tiger
``````gfdgsd````````````gfdgsd``````Paperclip
``````gfdgsd````````````gfdgsd``````Mints
``````gfdgsd````````````gfdgsd``````Free?
Commitment and Consistency
``````gfdgsd````````````gfdgsd``````Display this small banner please?
``````gfdgsd``````
``````gfdgsd``````Ok
``````gfdgsd````````````gfdgsd``````Display this HUGE banner please?
``````gfdgsd``````
``````gfdgsd``````Ok
``````gfdgsd````````````gfdgsd``````Be consistent
``````gfdgsd````````````gfdgsd``````Out of stock
``````gfdgsd````````````gfdgsd``````Tweet to win
``````gfdgsd````````````gfdgsd``````Know what they want
Social proof
``````gfdgsd````````````gfdgsd``````
Joomla? WordPress?
Drupal?
``````gfdgsd``````
``````gfdgsd``````Joomla!
``````gfdgsd````````````gfdgsd``````Joomla! rocks
``````gfdgsd``````
``````gfdgsd``````:)
``````gfdgsd````````````gfdgsd``````Tip jar
``````gfdgsd````````````gfdgsd``````UFO
``````gfdgsd````````````gfdgsd``````Crowd
``````gfdgsd````````````gfdgsd``````Similarity
``````gfdgsd````````````gfdgsd``````3,224,525
people like us
Liking
``````gfdgsd````````````gfdgsd``````To whom shall
I donate $1000?
``````gfdgsd``````
``````gfdgsd``````
``````gfdgsd``````
``````gfdgsd``````
We’ve never met
``````gfdgsd````````````gfdgsd``````I like my friends
``````gfdgsd``````
``````gfdgsd``````
I get $0
We’re friends
``````gfdgsd``````
``````gfdgsd``````
I get$100
0
``````gfdgsd````````````gfdgsd``````Endless chain
``````gfdgsd````````````gfdgsd``````>5 per day
``````gfdgsd````````````gfdgsd``````Beauty
Authority
``````gfdgsd````````````gfdgsd``````
Joomla? WordPress?
Drupal?``````gfdgsd````````````gfdgsd``````Joomla! rocks
``````gfdgsd````````````gfdgsd``````Research shows:
Joomla! rocks
``````gfdgsd``````
``````gfdgsd``````:)
``````gfdgsd````````````gfdgsd``````Switch
``````gfdgsd````````````gfdgsd``````Authority
``````gfdgsd````````````gfdgsd``````Followers
Scarcity
``````gfdgsd````````````gfdgsd``````I need a new template
``````gfdgsd````````````gfdgsd``````Must buy
template fast!
``````gfdgsd````````````gfdgsd``````Only 3 templates left for sale!
``````gfdgsd``````
``````gfdgsd``````:)
``````gfdgsd````````````gfdgsd``````Apple
``````gfdgsd````````````gfdgsd``````Scarce
``````gfdgsd````````````gfdgsd``````Limited edition
``````gfdgsd````````````gfdgsd``````Influence party
``````gfdgsd````````````gfdgsd``````Jujistsu
``````gfdgsd````````````gfdgsd``````Belly
``````gfdgsd````````````gfdgsd``````Automatic
pilot
``````gfdgsd````````````gfdgsd``````Questions
````````````````````````www.themepartner.com
````````````````````````Theo van der Zee
````````````````````````@theovdzee
@theme_partner
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