6 Principles to Work Differently // Pitch and Commit

Communicating and sharing often to move work forwardPITCH and COMMIT

6 principles to WORKdifferentlyWORKdifferently Copyright © 2015 gravitytank.com

WORKdifferently Copyright © 2015 gravitytank.com

“Never, never, never give up” W I N S T O N C H U R C H I L L


Pitch and Commit

WORKdifferently Copyright © 2015 gravitytank.com 5

“It takes a village…”“Many hands make light work.” “None of us is as smart as all of us.”“Alone we can do so little, together we can do so much.”

H E L E N K E L L E R


Innovation is no different

Solving big problems and doing new things is a social process.

“Innovators cannot work in isolation if they want their ideas to catch on. They must build a coalition of supporters who will provide air

cover for projects, speak up for them, support innovation so it makes it to the next stage.”

R O S A B E T H M O S S - K A N T E R H A R V A R D B U S I N E S S S C H O O L

COLLABORATIVE

Our work requires the point of view, expertise, buy-in of others

DYNAMIC

Plans and needs change during problem solving and require adjustment and realignment


It’s not that easy

MISUNDERSTANDING

MARS Climate Orbiter was lost in space due to miscommunication

INDECISION

Large manufacturers like Coca-Cola and P&G missed out on Tetra Pak technology when Ocean Spray got ahead of them with an 18-month exclusive license for the introduction of Tetra Pak’s paper bottles to the U.S. market

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Why are understanding and decisions hard when tackling big problems?


Overwhelmed by data, or ‘analysis paralysis’ We think information will help us solve the problem, but more data doesn’t actually help us make decisions.

LIMBIC BRAIN

Emotional, decision-making part of brain

NEO CORTEX

Rational, information-process part of brain



‘No’ is easier than ‘yes’People are risk averse by nature, and doing something new is a challenge

innovators early adopters late majority laggards

2.5%

34% 34%

16%

ADOPTION CURVE Only a very small percentage of people are willing to try something new


We end up talking in circlesWe aren’t intentional with our communication

LOSE PERSPECTIVE

We include unnecessary information or focus on the wrong content for the audience

UNCLEAR PURPOSE

We engage without a clear objective or ask

NO POINT OF VIEW

We don’t develop or convey a specific approach to work from


“What do you want to do tonight?”

“I’d like to get together and do something active and a little out of the ordinary;

bowling near your house?”



Pitch + CommitBuild resolution and

move forwardVerbal communication

of a point of view


Pitch and Commit is necessary throughout problem solving

Synthesize and review initial research findings

Align on project scope

Broadly communicate solution and next steps

Refine project vision

Adjust direction based on new inputs


Action Pitch Session: Carlin Gettliffe at TEDxMission The City 2 youtu.be/POsyl1EIHko

View a good example of an impromptu pitch here:

http://youtu.be/POsyl1EIHko



Action Pitch Session: Carlin Gettliffe at TEDxMission The City 2 youtu.be/POsyl1EIHko

NOTICE HOW THE SPEAKER…

…is transparent about unknowns and work that is left to be done

…expresses conviction toward the end goal

…gives clarity around next steps and actions to get involved

…feels authentic

View a good example of an impromptu pitch here:




Why How WhatPurpose Method,

approachSupporting

information, tactics, next

steps

A clear purpose creates momentumA communication structure to lead to a specific outcome and empower others



A point of view or opinion—whether ‘right’ or ‘wrong’— on how to interpret information and move forward creates a starting point for discussion.

Strong convictions held loosely



A point of view or opinion—whether ‘right’ or ‘wrong’— on how to interpret information and move forward creates a starting point for discussion

Strong convictions held loosely


Type


Perspective is needed to make communication relevantPrioritize information and communication based on others’ interests and knowledge

YOU What you know that they don’t

THEM What matters

to them



Building conviction brings ideas to life

WORKdifferently Copyright © 2015 gravitytank.com WORKdifferently Copyright © 2015 gravitytank.com

For method cards, video tutorials and other resources:

gravitytank.com/workdifferently@gravitytankinc #workdifferently

http://www.gravitytank.com/workdifferently

6 Principles to Work Differently // Pitch and Commit

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Transcript of 6 Principles to Work Differently // Pitch and Commit