6 Music - BBCdownloads.bbc.co.uk/radio/commissioning/BBC-6-Music-Rajar.pdf · 6 Music Live...

Laurie Kearns

Research Assistant

Kim McNally-Luke

Senior Research Manager,

6 Music

6 Music

Live Listening Performance

Quarter 1 2017

Contents RAJAR Q1 2017 | BBC 6 Music - 3 Month Weight

Summary

2

• Record reach for 6 Music at 2.35m listeners: The

station saw a rise of +1% on the Q and a

significant +5% on the Y to overtake its previous

highest reach of 2.34m (in Q3’16).

• Record share for 6 Music at 2.3%: The station’s

share saw a +0.1% pt rise QoQ for the second

time in a row.

• Second highest average hours achieved amidst rising reach: Listeners tuned in on average 9hrs

57mins, a marginal drop on the Q (-3 mins) but rise

on the year (+35 mins), a great achievement

considering the heightened reach for the station.

• Average age remains steady at 43: For the third

quarter in a row, the average listener age

remained steady at 43 (up + 3 years on the year) .

• Record reach for 40-55s (incl. Mature Music

Lovers), while dip seen amongst 20-34s (includes the Eclectic Seekers): Reach among the 40-55s

rose by +56k to exceed 1m for only the second

time (1.03m), while a -20k/-3% drop in 20-34 year

old listeners over the quarter to 571k saw reach to

that audience down -19% on the year (Q1’16

having seen the current record of 705k).

• Rise seen for both C2DEs and listeners in North of England: Record reach for C2DE audiences, up a

great +14% to 657k listeners (up on the previous

record of 614k) while listeners in the North rose a

good +4% on Q and +1% on year to see the

second highest level of 534k.

• Proportion of female listeners drops to lowest since 2013: This quarter’s record reach was

achieved from a growth in male listeners, up

+78k/+6% on Q (to 1.45m), while the number

of female listeners has dropped -53k to 897k.

Women now make up 38.2% of the

listenership, the lowest level since Q4 2013.

• For nations; reach in Scotland recovers marginally following slight dip up +23k to

168k (16%); an encouraging sign following

the 6 Music Festival having taken place in

Glasgow towards the very end of the

quarter (24th-26th March).

• DAB listening reaches record proportions: rising +2pts to account for 74% of all listening,

DAB reached 1.9m (+150k/+9% on Q) while

online/app reach was down -82k/-12% to

622k.


100.0% Total Weekly Reach 2,351

100.0% Any Digital 2,351

0.0% AM/FM 0

74.1% DAB 1,873

7.9% Digital TV 307

18.0% Internet 622

09h 57m 23,408h

1,120 Share

1.7% Reach

At a glance

3

8.3% 19.1% 29.5% 25.7% 12.6% 4.7%

194 450 695 605 297 110

Age profile and reach Reach (000s)

2,351

571 1,030

Adults 15+ Adults 20-34 Adults 40-55

Reach by gender (000s)

Share (%) and reach (000s) for Breakfast

Hours (000s)

Platform share (%) and reach (000s)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (000s)

Share (%) Reach (000s)

Average hours per listener

Total hours

Men

Women

897 1,454

38.2% 61.8%


share

2.3%

reach

2,351

Trend of Reach (000s) and share (%) |

4

Q1 17

Adults 15+ 1

.0%

1.0

%

0.8

% 1.0

%

0.9

%

0.9

%

1.2

%

1.1

%

1.1

% 1.3

%

1.4

%

1.5

%

1.5

%

1.5

%

1.7

%

1.7

%

1.6

% 1.8

%

1.6

%

1.7

%

1.8

%

2.0

%

2.0

%

2.1

%

2.1

%

2.1

%

2.2

%

2.3

%

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7


1,1

94

1,1

96

1,1

37

1,2

97

1,2

70

1,2

29

1,4

43

1,4

54

1,3

79

1,6

20

1,8

91

1,8

13

1,7

92

1,7

31

1,9

62

1,9

27

1,8

91

1,9

94

2,0

84

2,0

64

2,0

55

2,1

88

2,2

02

2,2

36

2,2

66

2,3

42

2,3

29

2,3

51


4.4%

2.3%

Reach (%) and Share (%) |

5

reach

share

Adults 15+

Q1 17

1.0

%

1.0

%

0.8

% 1.0

%

0.9

%

0.9

%

1.2

%

1.1

%

1.1

% 1.3

%

1.4

%

1.5

%

1.5

%

1.5

%

1.7

%

1.7

%

1.6

% 1.8

%

1.6

%

1.7

%

1.8

%

2.0

%

2.0

%

2.1

%

2.1

%

2.1

%

2.2

%

2.3

%

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Share (%) Reach (%)

2.3

%

2.3

%

2.2

%

2.5

%

2.4

%

2.4

%

2.8

%

2.8

%

2.6

%

3.1

%

3.6

%

3.5

%

3.4

%

3.3

%

3.7

%

3.6

%

3.5

%

3.7

%

3.9

%

3.9

%

3.8

%

4.1

%

4.1

%

4.2

%

4.2

%

4.3

%

4.3

%

4.4

%


total hours

23,408

Average hours per listener, and total hours (000s)

6

average hours

per listener

8h

36m

8h

39m

6h

55m

8h

03m

7h

57m

7h

28m

8h

38m

8h

04m

8h

26m

8h

28m

7h

48m

8h

49m

8h

53m

9h

10m

9h

01m

8h

54m

8h

36m

9h

12m

8h

01m

8h

23m

9h

08m

9h

23m

9h

11m

9h

22m

9h

40m

9h

20m

10h

00m

9h

57m

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Average Hours per Listener Total Hours

10,2

70

10,3

39

7,8

57

10,4

48

10,0

98

9,1

83

12,4

50

11,7

17

11,6

35

13,7

16

14,7

37

15,9

85

15,9

23

15,8

72

17,6

88

17,1

41

16,2

52

18,3

32

16,6

93

17,2

93

18,7

71

20,5

30

20,2

15

20,9

54

21,9

16

21,8

61

23,2

77

23,4

08

Q1 17

09h 57m


0

25

50

75

100

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Average age trend

7

43 Mean

42 Median

Q1 17


share

2.8%

reach

571


8

Adults 20-34 (includes the Eclectic seekers)

Q1 17

2.2

%

1.7

%

1.2

%

2.2

%

2.0

%

1.8

%

2.4

%

2.3

%

2.0

% 2.4

%

2.1

%

2.8

%

2.5

%

2.1

%

3.2

%

2.9

%

2.3

%

3.5

%

1.8

%

2.9

%

2.5

%

3.1

%

2.9

%

2.7

%

2.7

%

2.2

%

3.2

%

2.8

%

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7


475

435

394

485

491

488

522

550

543

591

651

669

680

545 688

646

615

615

569

601

575

636

596

705

608

568

591

571


3.7%

reach

1,030


9

share

Adults 40-55 (includes the Mature Music Lovers)

Q1 17

1.0

%

1.2

%

1.1

%

1.0

%

1.2

%

1.0

%

1.3

%

1.5

%

1.5

%

1.7

%

2.0

%

1.9

%

2.2

%

2.5

%

2.2

%

2.2

%

2.3

%

2.5

%

2.6

%

2.2

%

2.8

%

3.1

%

3.0

%

3.2

%

3.1

%

3.9

%

3.4

%

3.7

%

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7


339

386

364

447

445

405

491

531

475

553

671

579

627

635

696

714

718

775

841

779

867

969

890

891

897

1,0

18

973

1,0

30


Gender profile (%)

10

62.3 67.7 68.0

64.0 64.6 62.3 58.7 61.5

56.3 63.7 62.0

58.8 61.9 61.0 62.3 57.8 60.4 61.3

57.0 58.4 61.5 59.3 61.3 59.3 56.8 59.7 59.1 61.8

37.7 32.3 32.0

36.0 35.4 37.7 41.3 38.5

43.7 36.3 38.0

41.2 38.1 39.0 37.7 42.2 39.6 38.7

43.0 41.6 38.5 40.7 38.7 40.7 43.2 40.3 40.9 38.2

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Male Female


Age profile (%)

11

15.5 14.3 15.6 11.3 12.3 13.6 11.0 10.3

13.6 11.5 14.8 13.5 10.9 13.0 11.9 10.8 11.3 9.8 9.6 11.3 8.4 8.7 8.2

12.4 10.0 9.2 8.3 8.3

32.1

25.7 25.0 30.1 30.1 30.3

28.7 30.0 30.4

29.2 24.7 26.9 30.7 23.4 27.0

26.0 26.9 25.4

21.0 23.5

23.7 23.4 21.5

23.1 21.0

19.3 20.0 19.1

28.9

30.3 29.4 27.1 30.2 27.8

29.6 29.6 26.0

26.6 31.0 29.6 26.9

27.4

31.5 30.5 29.1

31.6

27.8

27.0 28.9 27.3 30.0

30.8

29.7 28.8 26.8 29.5

13.4

15.6 18.1 22.5 18.8 17.8

18.7 19.1 20.1 19.7

19.9 16.9 20.1

23.1

19.8 19.3 19.9 20.6

23.4 22.9 23.0 26.4 23.8

19.8

21.4 24.4 26.2

25.7

7.3 11.0 9.4 6.2 6.3 9.0 9.1 8.3 8.0

9.9 7.2

9.0 9.2 10.1

7.3 10.1 8.9 9.7

11.9 10.7 11.1 9.3 11.4

10.5 11.7 11.6 12.7 12.6

3.1 3.1 4.1 3.3 3.9 6.3 4.6 4.8 4.8 5.2 3.4 6.1 6.7 6.0 4.7

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

15-24 25-34 35-44 45-54 55-64 65+


Social grade profile (%)

12

30.8

39.4 38.0 34.7

40.4 34.4

39.3 33.8 34.1 33.3 30.8

35.3 39.9

34.2 36.6 35.4 33.7 35.9 43.1

33.2 33.3 33.9 36.4 37.0 35.7 37.9 38.6 37.4

45.0

37.7 40.4

37.7

38.5 43.6 34.2

41.8 46.9

40.1 39.7

40.7 33.6 40.9 35.2

43.0

38.2 35.8

36.0

42.6 41.1 38.1 40.5 39.0 39.3 37.2 36.7

34.6

15.2 14.8 13.4

15.0

13.6 13.3 15.2 13.3

13.7

17.4 19.6

15.9 15.4

17.0 18.5

12.9 19.4 20.1

11.5 16.5 15.5

17.0 14.3 14.8 16.0 15.0 13.5 18.8

9.0 8.1 8.2 12.6

7.5 8.7 11.2 11.1 5.4

9.1 9.9 8.1 11.0 7.8 9.7 8.7 8.8 8.2 9.5 7.7 10.2 11.1 8.8 9.2 9.0 9.9 11.2 9.2

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

AB C1 C2 DE


0

200

400

600

800

1,000

1,200

1,400

1,600

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

13

Q1 17

1,454 Men

897 Women

Reach by gender (000s)


0

100

200

300

400

500

600

700

800

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Reach by age (000s)

14

Q1 17

194 15-24

450 25-34

695 35-44

605 45-54

297 55-64

110 65+


0

100

200

300

400

500

600

700

800

900

1,000

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Reach by SEG (000s)

15

Q1 17

880 AB

813 C1

442 C2

216 DE


Underserved audiences (000s)

0

100

200

300

400

500

600

700

800

900

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

16

Q1 17

534 North

644 Adults 15-34

174 Adults BAME

657 Adults C2DE


Reach by Nation (000s)

17

Q1 17

2,083 England

168 Scotland

67 Wales

33 Northern Ireland

Reach (millions)

0

500

1,000

1,500

2,000

2,500

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7


Reach by Region (000s)

18

0

50

100

150

200

250

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q1 17

123 East

202 West

87 South West

183 South

162 Yorkshire &

Lincolnshire

116 North East

Reach (millions)


Reach by Region (000s)

19

0

100

200

300

400

500

600

700

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q1 17

256 North West

162 West Midlands

96 East Midlands

565 London

132 South East

Reach (millions)


0

50

100

150

200

250

300

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q1 16 Q4 16 Q1 17

Weekday daypart reach, QoQ and YoY Reach in 000s

20


0

50

100

150

200

250

300

350

400

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q1 16 Q4 16 Q1 17

Saturday daypart reach, QoQ and YoY Reach in 000s

21


0

50

100

150

200

250

300

350

400

450

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q1 16 Q4 16 Q1 17

Sunday daypart reach, QoQ and YoY Reach in 000s

22


Platform share (%) and reach (%)

12.1 14.1 10.5 15.2

10.1 8.3 14.4 13.3 15.4

11.1 12.0 11.5 8.1 11.3 8.3 9.9 11.7 12.8 11.9 10.0 9.9 13.6 7.2

16.3 16.8

15.7 16.3

16.6 22.4 14.8 18.5

20.4

14.0 20.1 19.1

21.2 16.4 19.4 25.3 17.9

26.7

17.1 18.3 19.9 16.4 19.9

22.8 22.4 19.3 21.8 18.0

15.2 10.1 8.9

6.9 10.1

8.1 7.0 7.5

7.4

8.4

10.0 9.9 7.0 8.0 10.1

6.0 6.6 6.8 9.2 9.9 8.8

5.2 9.4 8.1 8.2 6.3

7.9

56.4 59.0 65.0 61.5 63.2 61.2 63.8 60.7 56.8

66.6 57.9 59.4 63.7 64.4 62.2 58.8

63.7 55.6

64.2 62.5 60.3 61.2 67.7 67.8 69.5 72.4 71.9 74.1

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Unspecified Internet DTV DAB Digital Radio AM/FM

23

2,351 2,351

0

1,873

307 622

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (000s) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.


Endnotes

24

* Weekdays Mon-Fri 00:00-00:00

6 Music - BBCdownloads.bbc.co.uk/radio/commissioning/BBC-6-Music-Rajar.pdf · 6 Music Live...

Documents

Transcript of 6 Music - BBCdownloads.bbc.co.uk/radio/commissioning/BBC-6-Music-Rajar.pdf · 6 Music Live...