6 Most Overlooked Ways to Personalization in B2B E-commerce
7
Transcript of 6 Most Overlooked Ways to Personalization in B2B E-commerce
Introduction
© 2015 i95dev
• With the Internet of things and clickstream data, it is becoming easier to provide a better, more wholesome and more convenient experience to your customer.
• Personalization helps connect with your customer at a more fundamental level than just a service provider in exchange for a transaction.
• A simple friendly text message, personalized packaging, a thank-you-note (the favorite of crowd funders) – can go a long way.
• Personalization in B2B e-commerce may require data, analytics, server time and resources – it can also sometimes go wrong, and become annoying or result as spam.
The critical question is – what’s the sweet spot when it comes to a personalized e-commerce experience?
Top personalization factors
1) Optimizing for mobile
A mobile app or mobile-optimized browser experience can create the ease-of-use and portability of functionality that can give even smaller businesses a huge edge over the competition. It improves customer experiences, getting valuable feedback, collecting user profiling data and offering personalized shopping experiences.
2) Creating targeted campaigns and custom landing pages
With technology, B2B retailers can personalize customer experiences work on Customized landing pages, personalized product recommendations, the concept of wish-listing, personalized offers and discounts, and more give B2B brands a stage for forming more personal relationships with their clientele.
Top personalization factors
2) Creating targeted campaigns and custom landing pagesB2B retailers can now work feasibly on creating dynamic and personalized content to send out effective and directed marketing messages. Customized landing pages, personalized product recommendations, the concept of wish-listing, personalized offers and discounts, and more have given B2B brands a stage for forming more personal relationships with their clientele.
3) Leveraging social media platforms
While most B2B business purchase decisions are process-driven the people involved are very active on social media. Profiling them through social media platforms can help B2B businesses extract a lot of information about them and help them build a better pitch to improve their chances of conversion.The amount of data these platforms have can also be leveraged to identify a very focused target segment and run a customized marketing and promotion campaign for them.
Top personalization factors
4) Making most of the synergy between on-field sales interactions and e-commerceWhile businesses relying on sales representatives fail to see how they can dramatically improve this by leveraging the strong synergy between on-field sales interactions and e-commerce. On-field sales representative usually rely on memory or outdated data to drive conversations with customers. With the right tools in hand; they can greatly personalize their pitch and offer to customers leveraging that information, negotiate better deals and so much more.
5) Staying on top of your customers’ mind
Armed with customer browsing and/or purchase history, product information, and functionality like remarketing from platforms like Google Adsense, you can create ads personalized to the user and follow them across the internet. While remarketing helps you get in front of customers, the personalization makes it effective and noticeable. This works wonders in increasing visibility and even improving conversions.
Top personalization factors
6) Going where your customers are
Do not limit your personalization efforts only to your ecommerce channel. Your customers are present across multiple social media platforms and if you could personalize your messages across these platforms, for greater customer loyalty. Each platform offers its own advantages and gives you plenty of opportunities to drive engagement with customers. Twitter makes it easy to create personal dialogues and address complaints; hashtags are absolute gold for product discussions, topical Pinterest boards often grow into reliable and loyal customer bases, etc.
We hope you enjoyed this list of useful ways to create a brand image and personalized experience for your B2B e-commerce platform. The key takeaway is to keep things personal, and simple! Good luck!
For more information
Visit : www.i95Dev.comE-mail : [email protected]
Maryland : 3 Bethesda, Metro Center, Suite 700 Bethesda, Maryland 20814. Ph: (301) 760.7499New York : 1430 Broadway, 7th Floor New York, NY 10018. Ph: (646) 259.3662Texas : 5646 Milton, Suite 100, Dallas, Texas 75206. Ph: (214) 396-2121Australia : Sydney, NSW – 2145, Ph: (02) 8015 5446
Thank You
