Small businesses are utilizing marketing automation platforms

to help grow their business more than ever before. When it

comes to capturing leads and nurturing them into sales-ready

prospects, marketing automation provides the tools to

necessary to execute, manage and automate tasks that helps

drive growth.

6 MARKETING AUTOMATION TIPSFOR SMALL BUSINESS

As a small business just starting

out with marketing automation

you should determine your

objectives and establish a set of

measurable goals that will

ultimately shape how your

campaigns will be designed.

Split Testing (also referred to as A/B testing) in email marketing is a method

of conducting experiments using multiple variants of messaging to gather

data on the best performing campaigns to make informative optimizations.

Establish your goalsfor MarketingAutomation

Segment your listsbased on interests andtailor your messaging

Build your list frompeople interested in

your products orservices

Make your AutomatedEmails appear as “Un-

Automated” aspossible

Segmentation is key to any

successful marketing automation

campaign. If your business offers

a wide variety of products or

services, you should ensure that

your email content is tailored to

the interests of each specific

customer to move them further

down the sales funnel.

Driving traffic to your website’s

blog is a great way to acquire

new prospective customers. By

offering a email newsletter opt-

in, you can capture leads

interested in receiving updates

on new posts directly to their

inbox.

The beauty of marketing

automation software is that it

allows you to address the needs

of your audience and the right

time during the their journey,

however, it is very easy to lose

sight of the “human touch” that

make campaigns most effective.

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Perform Split-Testing

Start Small and Measure your EffortsIt takes time to develop a well-oiled, marketing automation machine capable

of nurturing sales-ready leads. Small Businesses just getting started should

understand the importance of testing campaign messaging and response to .