1. Segment Your Email List

• Divide customers among buyer personas • Divide among stages in

the customer journey• Send targeted drip

nurture campaigns over time• Segmentation can be

done manually, but keep lists updated

2. Differentiate Content by Channel

• Learn where your customers want to interact• Repurpose content for

each medium• Tailor messaging for

each audience (e.g. B2B marketing posts on SlideShare)

3. Serialize Content for Verticals

• Segment content with recurring campaigns• Increase engagement

over time by building a following• Create a narrative

through blog posts, social media, and email, for each industry

4. SEO

• Generate demand by showing up when a solution is needed• Use keywords in your

blog• Don’t forget about

metadata descriptions in the HTML head (or WordPress fields)• Increase social shares

5. Social Conversations 1:1

• 46% of buyers look to social when buying• Find a common interest

from a keyword or hashtag• Use both public and

private messaging• Conversations move

quickly on social

6. Customer Advocacy

• Similar customers think alike• Promote their content

to encourage sharing yours• Their experience is

relevant to their unique audience• Don’t be afraid to ask

blog.socedo.com