6 interventions to effect behaviour change

T: +44 (0)20 7438 4950 The final step in our '7 steps to inspiring change in consumer behaviour' is to design interventions to effect change. We've identified six key intervention strategies inspired by the principles of behaviour change. INTERVENTIONS TO EFFECT BEHAVIOUR CHANGE 6 Create a supportive environment Consumers are hugely influenced by environmental cues. Make sure that products and services are presented in a way that stimulate the desired behaviour. Target key influencers People are influenced by other people's behaviours and attitudes, especially those who they respect. Target key influencers within networks to seed your desired behaviour and encourage diffusion. Tell a compelling story Reward good behaviour Increase the appeal of changing behaviour and mitigate against perceived losses by introducing incentives or rewards. Make it easy to change Change can be effortful. Try and make the pathway to change as easy or as smooth as possible for your consumers. Discourage relapse Consumers often relapse into their old behavioural pattern. Discourage through interventions (e.g. smoking bans). People are more likely to respond to a story than a presentation of facts - consider the way in which you communicate the benefits of change to ensure maximum appeal amongst your target audience. Brand A Brand B

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Transcript of 6 interventions to effect behaviour change

Page 1: 6 interventions to effect behaviour change

T: +44 (0)20 7438 4950

The final step in our '7 steps to inspiring change in consumer behaviour' is to design interventions to effect change. We've identified six key intervention strategies inspired by the principles of behaviour change.

INTERVENTIONS TO EFFECT BEHAVIOUR CHANGE6

Create a supportive environmentConsumers are hugely influenced by environmental cues. Make sure that products and services are presented in a way that stimulate the desired behaviour.

Target key influencers

People are influenced by other people's behaviours and attitudes, especially those who they respect. Target key influencers within networks to seed your desired behaviour and encourage diffusion.

Tell a compelling story

Reward good behaviour

Increase the appeal of changing behaviour and mitigate against perceived losses by introducing incentives or rewards.

Make it easy to change

Change can be effortful. Try and make the pathway to change as easy or as smooth as possible for your consumers.

Discourage relapse

Consumers often relapse into their old behavioural pattern. Discourage through interventions (e.g. smoking bans).

People are more likely to respond to a story than a presentation of facts - consider the way in which you communicate the benefits of change to ensure maximum appeal amongst your target audience.

Brand

ABrand