6 Growth Areas to Allow Your Digital Game to Blossom
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Transcript of 6 Growth Areas to Allow Your Digital Game to Blossom
6GROWTH AREAS TO ALLOW YOUR DIGITAL STORYTELLING GAME TO BLOSSOM
Bui Cohn Hernandez
YOUR ‘DIGITAL FLORISTS’ FOR THE HOUR....
@kimbui @Digidave @ToTheVictor
TODAY’S FLOWER FIELDS1. Road to 2020
2. Big Picture 3. Platform Intelligence
4. Evolving Stories 5. Mini-stories 6. Newsletters
7. Livestreaming Buzz 8. Mobile Video Breakthroughs
9. Q&A
The Road to 20202015 starts the road to 2020 and begins to better define the next five years in news reporting and innovation. Our trends are focused around the rapid evolution of media and technology, digital journalism breakthroughs and -- ultimately -- audience behaviors helping to shape the next five years.
Technology is intertwined in our lives and old definitions of media are being replaced with algorithms, data, social activation and creative expression across screens.
Welcome to 2015 and the road to 2020.
2003
Friendster Launches
Database Journalism
iPhone Launches
Wikileaks
Digital Journalism
Oculus Rift
NYT Innovation Report Leaks
2015 2027
Newsroom Decentralization
Wearables for BBC
Virtual Reality
Auto Translation
Robot Journalists
Driverless Cars
End of the IOS
Man on Mars
FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION
Source: BBC News Labs -‐ January 2015
PLATFORM INTELLIGENCE
Are you producing content for the medium in which it is being consumed?
CONTENT CAN APPEAR WITHOUT CONTEXT.
This is also related to the “death of the homepage”
TO STREAM. OR NOT TO STREAM.
VS.
MEERKAT PERISCOPE
iOS app (Android coming) iOS app (Android coming)
Not Twitter friendly Twitter friendly
Zero learning curve!
Stream: All or nothing
Disappear once stop
Saves to camera roll
Engagement features
Notifications avail
Discovery options
Lots more features
Control over who sees
Saves for 24 hours
Saves to camera roll
Engagement features
Notifications avail
Discovery options
X
If 2004 was about Meetup, 2008 was about Facebook, and 2012 was about Twitter, 2016 is going to be about Meerkat (or something just like it).
Dan Pfeiffer Former Pres. Obama press sec.
CHALLENGES + OPPORTUNITIES
DATA & BATTERY LIFE
HORIZONTAL VS. VERTICAL
CREEPY FACTOR
INDIVIDUAL VS. BRAND ACCT
POLITICAL EVENTS
BREAKING NEWS, BEHIND-SCENES
THE FUTURE OF BROADCASTING?
MOBILE NEWS REPORTING EVOLUTION
‘Four-‐wire’ Satellite Live U/TV U Mobile Devices
•voice •email •camera •web •social
•gps •editing •hotspot •mapping •sensors
•gaming •video chat •texting •streaming •payments
SMARTPHONE FUNCTIONALITY
•Lightweight but sturdy bag is a must •No. 1 rule for ‘mojos’ (and life) -- A.B.C. •Can’t be all digital. Don’t forget notepad and pens. •Try out new apps at home -- not in the field •Get yourself organized! Use folders on your smartphone. •Airplane mode is awesome when shooting (avoid interruptions) •Best to zoom with your feet, not your fingers
#PROTIPS
FOR MORE INFO: tinyurl.com/journcamp-smartphones
tinyurl.com/spjwest-digital QUESTIONS?