6 fixable mistakes that make your company newsletter suck
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Transcript of 6 fixable mistakes that make your company newsletter suck
Your Company Newsletter Sucks!
6 Newsletter Mistakes You're Making and How
to Fix 'Em
@ CopywriteMattrs
Newslettershelp remind prospects &
customers how awesome youare.
But your subscriber count has stagnated.
No oneis opening
or clicking anything.
The goodnews is, there' sa way to rescueyour company newsletter…
1 It’s too long between drinks.
Your newsletters are so infrequent that your
readers forget about you between issues.. .
… which means they won’t remember you
when they need you.
Come up with a realistic schedule you can maintain consistently.
2 Your newsletter is too long & complicated.
Company newsletters don’t have to be‘W ar and Peace’.
Put yourself in your readers’ shoes. How much time do they have to read?
Include multiple stories but mix & match the lengths so your reader can choose.
3 You don’t say anything interesting or helpful.
You have plenty of interesting stories and
advice to share.
It’s just a matter of finding the right angle that gives
your newsletter some zing.
W rite newsletterstories that activelyhelp your readers.
4 Your newsletter headlines are dull.
Headlines should act as enticing signposts
for your stories.
Most readers will skim & jump from headline to headline to decide if they
should spend time reading more
Check out this list of awesome headline resources.
5 Your formatting is a hodge-podge.
Your newsletter content needs to be visually
appealing.
Too many fonts and sizes can be a real turn-off.
Keep things simple with only a few fonts and sizes and use them consistently.
6 You don’t promote your company newsletter.
Show people what they’re missing out on!
Share your newsletter across lots of social media platforms.
Include a signup form onyour website to enticenew subscribers.
So now it’sover to you to
make your company newsletterspectacular, interesting
worthy of handing over a name and an
email address.
& worthy
Grab this handy cheat sheet:
Grab this handy cheat sheet: