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Meet Your Experts

Teresa HoldenVice President, Marketing Communications

Phillip GrottoSenior Account Manager

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Agenda

The 365Tickets Challenge

6 eCommerce Hacks

Q&A

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poor customer conversion rate

Trying to increase sales simply by driving more traffic to a website with a

is like trying to keep a leaky bucket full by adding more water instead

of plugging the holes.

-Bryan Eisenberg, Author Call to Action

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365 Tickets USA Background

The Challenge

• Online Ticket seller • One-stop shop for tickets to more than 1,000 global

attractions• Always offers competitive pricing

• High cart page abandonment rates• Highly seasonal business• Low average order values

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eCommerce Hack #1

• Messaging • Fear of Missing Out(FOMO)• Display amount left in stock • Prioritize your messages

• Color• Red• Green• Orange

Instill a sense of urgency!

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eCommerce Hack #2

Use the customer information you

already have

USA > New York > New York City > Sight Seeing Cruises>

• Onsite behavior reveals customer intent

• Examples: Search history; locations; products; average order value

Visitor Onsite Search History = Recommended Products

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eCommerce Hack #3

Target your ideal customers using criteria filters

US location

Browsed via mobile phone

Returning customer$100 order value First-time customer

$50 order valueGreat Britain location

Browsed via desktop

5% discount offer No offer

$100 order value

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Email #1 Email #20

20

40

60

80

100

Chart Title

eCommerce Hack #4

12%Co

nver

sion

Rate

Incr

ease

Send more than one post-abandonment email Email Cascade Conversion

ncrease

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eCommerce Hack #5 Ve data shows emails with subject lines between 1 – 15 characters receive the most opens

Aim for subject lines with <20 characters

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eCommerce Hack #6Use your customer’s social networks to find new customers

22%

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Results

21%

17%

EmailOnsite Engagement

Total Revenue % Uplift

Average Engagement Rate

Average Conversion Rate

5X

51%

12%

35%

Average Open Rate

Average Click-through Rate

Average Conversion Rate

Social Sharing

11%

28%

Average Engagement Rate

Average Conversion Rate

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eCommerce Hacks Round-up

1. Instill a sense of urgency!

2. Use the customer information you already have

3. Identify your best targets with criteria filters

4. Send more than one post-abandonment email

5. Keep your email subject lines brief; aim for <20 characters

6. Use converted customer’s social networks to find new customers

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Thank you!

Join us December 14th at 1 p.m. EST for our next webinar:Stop the Pop-ups: How Not to Annoy Your Prospects

Questions? Contact us at marketingUS@veinteractive.com