6 Best Practices for Developing Your Mobile Strategy

Anusha Sethuraman & Bob Dieterle@besmartonmobile

Who is Smart Online?

Agenda

• Mobile Today• Who needs to Go Mobile• What is a Mobile Strategy• 6 Best Practices To

Develop Your Mobile Strategy

• Next steps

Mobile Today• Where do you start?• Some stats:– ~50% have Smartphones– >700,000 smartphones

activated daily– 9% of the top million

websites are mobile ready, compared to 15% for the top 100,000 sites

Who Needs to Go Mobile?

Everyone.

The question instead should be – how deep should you go?

What is a Mobile Strategy?

It’s about asking the right questions

Often ask ‘why’

Example:

6 Best Practices

1. Establishing mobile goals2. Identifying target audience(s)3. Leveraging assets4. Defining ROI/ROE5. Ideation6. Getting internal buy-in

1. Establishing Mobile Goals

• Categories– Expand consumer base– Increase consumer loyalty– Provide a service– M-commerce

2. Identifying Target Audiences

• Categorize• Ask them what they want• What do they gain from your mobile solution?

3. Leveraging Assets

• Mobile site• Leverage industry based utility• Existing material – website, campaigns,

microsites, media

4. Defining ROI/ROE

• ROI– Cost savings– Revenue growth

• ROE - Return on Engagement– Traffic increase, repeat traffic– Awareness– Knowledge about customers– Increased subscribers

5. Ideation

• Internal brainstorming

• Focus on outcomes, not just features– Fill in ‘our customers

will be able to …’

• Document and Wireframe these ideas

6. Getting Internal Buy-in

Consultative Session

• Set up a 30 minute complimentary mobile consultative session & demo with us today– We’ll help with ideas, value & strategy (long-

term, short-term) and more

• Email anusha.sethuraman@smartonline.com to set this up

Questions