6. All Chapters

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CHAPTER 1

INTRODUCTION

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INTRODUCTION TO THE TOPIC

We have worked 60 days at Radisson Blu, Udaipur as a telecaller.

Udaipur is one of the best tourist places and most of the people would like to go at

Udaipur for weddings, businessmen for their conferences, dealers meeting and tourist

for leisure visit.

Now a days competition becomes very high in the hotel and tourism

sector. So it is necessary for the Radisson Blu to know which hotel is widely preferred

by corporate and tourists. We took 5 hotels (Radisson Blu, Ramada, Ananta, Trident

and Lalit) for comparison. Because these five hotels are in the same segment and

prices are also almost same. So we want to identify which hotel is the best according to

corporate and tourists.

UDAIPUR

Popularly known as:

o ‘City of Sunrise’

o ‘Venice of East’

o ‘City of Lakes’

o ‘Kashmir of Rajasthan’

Udaipur is the historic capital of the kingdom of Mewar. It is a very popular tourist

destination. Apart from its history, culture, and scenic locations, it is also known for

its Rajput-era palaces. It is one of the most romantic cities of the world. It is the second

most visited city in the state. Visitors are attracted by the lovely sunsets on the

backdrop of the three interconnected lakes within the town:

Fateh Sagar Lake, Pichola Lake & Swaroop Sagar Lake.

It has six major lakes, which are under restoration with funds provided by the National

Lake Conservation Plan (NLCP) of the Government of India:

Fateh Sagar Lake

Rangsagar Lake

Pichola Lake

Swaroopsagar Lake

Dudh Talai Lake

Udaisagar Lake

https://en.wikipedia.org/wiki/Mewar

https://en.wikipedia.org/wiki/Rajput

https://en.wikipedia.org/wiki/Fateh_Sagar_Lake

https://en.wikipedia.org/wiki/Lake_Pichola

https://en.wikipedia.org/wiki/Udaisagar_Lake

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CHAPTER 2

RESEARCH METHODDOLOGY

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RESEARCH METHODOLOGY

1. Objectives of the study:

To find out Unique Selling Point (USP).

To find out competitive advantage.

To know which hotel is widely preferred by tourists and corporate people and

why.

2. Scope of the study:

This research is conducted at Ahmedabad and duration of the project is 2 months.

3. Data Collection:

Primary data : Telephonic Survey

Secondary data : Internet, company website

4. Sample Design:

Type of research : Descriptive research

Type of sampling : Simple Random Sampling

Sample size : 517

5. Porter’s Five Force Model:

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1. THREAT OF ENTRY:

The hotel industry is strongly influenced by travel and tourism trends. The Hotel Industry

on a global basis is characterized by high capital costs and a high proportion of fixed

costs to total costs. Two crucial factors that enable hotels to differentiate themselves are

good location for the relative target market and quality of service. Government policy in

most metropolitan cities, in itself, is not hostile to new hotels. The industry exhibits high

entry barriers restricting new entrants, particularly because of high capital cost of entry

and the limited supply of suitable locations.

Overall, the likelihood of new entrants is moderate.

2. THREAT OF SUBSTITUTE:

The Hotel Industry in all major cities is not threatened by substitute products except that

in times of recession. A hotel operator anywhere can compete on a low cost basis.

There is no major threat of substitute products specific to a hotel’s product and service.

3. BARGAINING POWER OF SUPPLIERS:

Suppliers in this industry are defined as property owners, developers and real estate

companies, interior design and furnishing companies, architects, management and

training service providers, marketing companies, industry consultants, and information

and computer technology (ICT) manufacturers. Hotels can integrate backwards and

operate their own real estate business. The quality and availability of supplier services

and equipment is essential to the hotel and motel industry.

Overall, the supplier power is moderate.

4. BARGAINING POWER OF BUYERS:

Within the hotel industry, where switching costs are rather negligible and competing on

price alone is no longer a key to success. Brand recognition and innovation helps to

attract first-time customers and also repeat business.

The bargaining power of buyers varies significantly within the industry, depending upon

a hotel’s target buyer group, but this factor becomes acute in a situation of oversupply.

5. INDUSTRY RIVALRY:

There are large numbers of independent players present in the industry. Larger number

of players means increased competition. To attract and sustain more business,

operators try to offer more and more complex packages and value-added services, such

as free breakfast and parking, free third night, etc.

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6. Limitations of the study:

Time limit of the project was 2 months.

Some corporate people did not want to give the answers of some questions or

some of them didn’t give the answers because they don’t have time.

We couldn’t ask so many questions because of telephonic survey and some where we were finding problem in explaining the questions.

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CHAPTER 3

INDUSTRY PROFILE

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INTRODUCTION TO THE INDUSTRY

The Indian tourism and hospitality industry has emerged as one of the key drivers of

growth among the services sector in India. It contributes 6.23% to the National GDP.

Tourism in India is a potential game changer. It is a sun rise industry, an employment

generator, a significant source of foreign exchange for the country and an economic

activity that helps local and host communities.

The value of the brand to the consumer, the growth in emerging markets, the

importance of consumer-facing technology, and development and retention of human

capital have helped shape the tourism industry over the past five years.

The travel and tourism sector has developed into an industry with an annual economic

report (direct, indirect and induced) of around US$ 6.5 trillion worldwide. The global

hotel industry generates approximately between US$ 400-500 billion in revenue each

year, one third of that revenue is attributable to the United States.

The industry is broadly compartmentalized in two segments:

Tourism: The tourism sector includes medical and healthcare tourism, adventure

tourism, heritage tourism, ecotourism, rural tourism, wildlife tourism and pilgrimage

tourism.

Hotels: These include business hotels, suite hotels, resort hotels, airport hotels,

extended stay hotels, apartment hotels, resort hotels, timeshare hotels, casino hotels,

convention centers and conference centers.

TOURISM HOTELS

HOSPITALITY

INDUSTRY

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Hospitality, a major segment of tourism, has grown by 10-15 per cent on the back of better consumer sentiment with the change of Government. As demand is going up

occupancies are improving.

Factors Responsible for Growth

Rising income in households

Increase in niche tourism such as eco-tourism, luxury tourism and medical

tourism

Tourism and hospitality sector attracted second highest FDI i.e. US $3.2 billion in

the year 2013

100 percent FDI allowed through automatic route in hotel and tourism sector

Diversity of the country attracts an ever increasing number of tourists every year

Government initiatives in improvement of infrastructure like airports, highways,

ports and railways

India is a labour intensive country

India has been ranked as the fourth most preferred travel destination by Lonely

Planet selecting the country among the top five destinations from 167 countries

Government Initiatives

The Government of India and the Ministry of Tourism have contributed significantly to the growth and development of the industry by providing various policy measures, tax

incentives and infrastructural support such as:

Promotion of rural tourism by Ministry of Tourism in collaboration with the United Nations Development Programme

Availability of Medical Visa for tourists coming into the country for medical treatment 100 percent FDI allowed through automatic route in hotel and tourism sector Insurance of visa on arrival for tourists from select countries like Finland, Japan and

New Zealand Capital subsidy programmes for budget hotels

Elimination of customs duty for import of raw materials, equipment, liquor etc. Five-year income tax holidays for 2-4 star hotels established in specified districts having

UNESCO-declared 'World Heritage Sites'

Further, the tourism policy of the government aims at development of integrated tourism

circuits, speedy implementation of tourism projects, special capacity building in the hospitality sector and new marketing strategies.

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The Future of Hospitality Industry

The Indian economy is opening up its horizons as it continues to integrate with the world economy. Therefore, the advantages of conducting business with and in India are

many. This has lead to the manoeuvring of variety of jobs to the shores of India, bringing in its wake transit travellers, business travellers, business meets and holiday seekers.

India is the ninth largest civil aviation market in the world in 2014. The sector is

projected to be the third largest aviation market globally by 2020. India’s aviation market caters to 117 million domestic and 43 million international passengers in 2014. Over the next decade the market could reach 337 million domestic and 84 million international

passengers.

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CHAPTER 4

COMPANY PROFILE

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Introduction of Radisson Blu

Radisson is one of the world’s most attractive first-class brands. A core part of Carlson

Rezidor Hotel Group, Radisson’s global best practices make it one of the world’s most

successful hotel brands. Its vibrant, contemporary and engaging hospitality is

characterized by the brand’s unique Yes I Can! philosophy, a service ethos that delivers

a successful product for our owners and franchise partners.

Relevant product and service concepts, empathetic to the challenges of modern travel,

are packaged and presented as the World of Radisson. Now available worldwide as Radisson, in its traditional North American upscale market position, and as Radisson

Blu, in its upper upscale position, Radisson presents exciting possibilities to every potential investor.

Radisson Blu – Udaipur is a perfect choice for tourist featuring the Highest Room

Inventory in the city i.e. 240 Spacious rooms & suites along with the largest

business and the conference facilities, spread over 6000 sq. Ft. The hotel also offers

sprawling 42,000 sq. Ft. of Lawn area which is a perfect choice for Social events.

Innovation does not stop here as the resort offers F & B expertise with “Antara” – The

all day dining, “Wok by the Lake” – Oriental fining dining experience, “Aangan” –

Our Lobby bar & “H2O” – The poolside Bar.

Resorts also offers unparallel personalized service with contemporary Spa treatments

& Therapies in 11 specialized treatment rooms, spread next to an exciting Double

Deck Swimming pool.

Radisson’s winning combination of industry-leading products and services — plus our ambitious expansion plans — is geared to deliver success to our owners and franchise

partners. One of the world's leading brands, Radisson is characterized by:

Vibrant, contemporary and engaging hospitality, driven by our unique Yes I Can!

service philosophy.

Strong, worldwide growth focused on adding key hotels in major cities, airport gateways, leisure destinations and other important locations. Currently at 420+

hotels in 75 countries (as of Q2 2012).

First-class hotels with a range of World of Radisson features, including our 100%

Guest Satisfaction Guarantee.

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VISION AND MISSION:

Vision

1.Customer delight

2.To attract tourists & visitors by hosting promotional parties, organizing different foods

festivals like thai, Chinese, Punjabi etc.

Mission

To make good profits during peak season by changing the discount structures on

tariffs.

MARKETING DEPARTMENT STRUCTURE:

Director of Sales

Sales Manager

Associated Director of Sales

Assistant Sales Manager

Sales Co-Ordinator

Marketing Head

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Product Portfolio

o Rooms

o Banquet halls

1. Rooms

Radisson Blu – Udaipur featuring the Highest Room Inventory in the city i.e. 240

Spacious rooms & suites along with the largest business and the conference

facilities, spread over 6000 sq. Ft.

Room Category View Inventory

o Superior Rooms

o Deluxe Rooms

o Business Rooms

o Deluxe Suites

o Premium Suites

o Heritage Suites

Garden & Pool

Garden & Pool

Lake

Garden, Pool & Lake

Garden & Lake

Lake

135

46

42

08

04

05

240

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Superior Rooms

Room category Superior Rooms

Size 33 sq. mt

View Garden & Pool

Inventory 135

Description King Bed: 82 / Twin Bed: 53

Rooms In lobby and lower Lobby

including club rooms of all floors

Special Features * In room tea and coffee maker

* In room iron and ironing board

* Dual line phone with data port

* International direct dialing

* LCD Satellite television

* Electronic Safe

* Hair Dryer on request

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Deluxe Rooms

Room category Deluxe Rooms

Size 33 sq. mt

View Garden & Pool View

Inventory 46


Rooms on 1st and 2nd floor






* Turndown services

* Electronic Safe

* Hair Dryer

* Shower cubicle

* Bathrobe

* Bathroom Sleepers

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Business Rooms

Room category Business Rooms

Size 33 sq. mt

View Lake View

Inventory 42


Rooms on 1st and 2nd floor






* Turndown services

* Electronic Safe

* Hair Dryer

* Shower cubicle

* Bathrobe

* Bathroom Sleepers

* Turn Down Amenities

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Deluxe Suits

Room category Deluxe Suites

Size 75 sq. mt

View Garden, Pool & Lake View

Inventory 8

Description King Bed: 8

2 on each floor starting from lower lobby till

second, rooms with separate living room

and bed room attached






* Turndown services

* Electronic Safe

* Hair Dryer

* Bathrobe

* Bathroom Sleepers


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Premium Suites

Room category Premium Suites

Size 77 sq. mt

View Garden & Lake View

Inventory 4


2 on each floor starting from first floor with

separate living room and bed room

attached






* Turndown services

* Electronic Safe

* Hair Dryer

* Shower cubicle

* Bathrobe

* Bathroom Sleepers


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Heritage Suites

Room category Heritage Suites

Size 77 sq. mt

View Lake View

Inventory 5


5 rooms area in Heritage style without

separate living rooms






* Turndown services

* Electronic Safe

* Hair Dryer

* Shower cubicle

* Bathrobe

* Bathroom Sleepers


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2. Banquet hall

6000 Sq.Ft. of pillar-less, clear height grand ball room has been host to many glorious events,

wedding, seminars & exhibitions.

Up to 800 guests can be accommodated for an elegant cocktail reception, indoors.

The ball room is complimented with an 20000 Sq.mts of open air manicured lawns, increasing

the combined capacity to 1,500 guests for an reception or themed wedding.

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STP ANALYSIS OF RADISSON BLU:

STP

Segment Leisure travellers, Wedding parties, Honeymooners, Business travelers

Target Group Upper middle and upper class

Positioning A powerful, globally consistent, first class brand that delivers vibrant,

contemporary and engaging hospitality characterized by the “Yes I

can” service philosophy.

USP OF RADISSON BLU:

Internationally renowned brand name. Ideal location – overlooking Fateh Sagar Lake

Largest room inventory

Close to all key tourist attractions

Largest pillar-less, clear height ball room

Largest Spa in the city

Only resort to have Pan Asian Restaurant in the city

Ample parking spaces for cars & coaches

Multiple open-air banqueting lawns

Double deck swimming pool

Discotechque

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SWOT ANALYSIS:

STRENGTHS

1. Top notch service and excellent

customer service

2. Global presence:- 420+ hotels globally in

over 75 countries

3. Goodwill from Employees and customers

4. They offer really go deals and

promotional offers hence attracting more

customers

5. Parent group adds to brand value

6. High Brand Recall

WEAKNESSES

1. The brand name comes with a perception

of being expensive

2. Current economic status is bound to take

a toll on spending power

3. Still trying to establish itself in the

emerging economies

OPPORTUNITIES

1. Using current economic scenario to

increase clientele through special packages

2. Expansion of the global tourism market

3. Travelers are looking for novel

destinations

THREATS

1. Shift from 4-5 star hotels to lower ones 2. Terrorism events affect the tourism

3. Huge number of strong competitors

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What makes the difference?

Most of all competitors of Radisson Blu have fantastic rooms, comfortable beds, award

winning architecture and catchy advertisements aimed at achieving and exceeding guest service expectations. So what makes the Radisson Blu different?

As part of the Easy Connect Service concept, Radisson Blu hotels offer Free Internet

access. High-speed and/or wireless Internet access is free of charge for all guests throughout the hotel.

Yes I Can! is a company-wide service philosophy and a positive service attitude that each one of them chooses to adopt, when they deal with every guest, every day.

Goal of Radisson Blu is 100% guest satisfaction, which they guarantee. They said if you

aren't satisfied with something, please let us know during your stay and we'll make it right or you won't pay.

Radisson Blu offer their guests a choice of room styles. A popular feature of Radisson

Blu hotels and resorts for over 12 years, there are now more than 20 different room

designs to choose from.

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Breakfast is the most important meal of the day and the last impression a guest has of a hotel before leaving. The Radisson Blu Super Breakfast is an extensive buffet featuring

a range of food items selected from the best of Continental, North European, and American cuisine.

The average guest stays at a hotel for less than two days, which makes getting laundry done a complicated matter. But at Radisson Blu they have dispensed of this complication with 3-Hour Express Laundry. All shirts, blouses, socks, underwear, pants

and other pieces of clothing, handed in before 8 p.m. will be returned fresh and clean that same evening.

Even with the improved departure process with Satellite Reception desks, some guests cannot spare the time to check-out in the morning. For their guests in a rush they offer Express Check-Out to save valuable time and ensure an efficient and accurate check-

out, by offering the options of sending invoice by email, mail or a quick pick-up at the reception desk.

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Check-out from Radisson Blu hotels as late as 6 p.m. (subject to availability) instead of the normal check-out time at no extra cost. The aim of Radisson Blu is to accommodate

the needs of their guests and offer tailor made flexible solutions.

All guest needs, whether it is room service, a question for the concierge or a special

request, are taken care of at the touch of a button. Just press the One Touch Service button on your room telephone and let us take care of you.

E@syConnect is a total connectivity concept for guests wanting to log on to the Internet

at a Radisson Blu hotel. The concept covers modem, dial-up connection, high-speed and wireless Internet access in all guestrooms and public areas.

Satellite Reception desks are individual counters in the lobby that offer guests a more

personalized, efficient, informal and relaxed service when checking-in/out.

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About Trident, Udaipur

Trident, Udaipur, situated on the banks of the tranquil and charming Pichola Lake,

sprawls across forty three acres of verdant landscaping. Exquisite architecture,

reminiscent of the royal Rajasthani culture, laced with a host of upscale contemporary

amenities and gratifying hospitality attracts visitors from across the world. The hotel also

offers a splendid dining experience with a highly sophisticated ambience and rich

culinar delights.

Location

The plush Trident is situated at Haridasji Ki MagriMullaTalai in Udaipur. The historic

Bagore Ki Haveli Museum (Approx 3km) which has 143 rooms filled with interesting art

or culture items and the resplendent City Palace (Approx 4km) are the popular tourist

destinations surrounding the hotel.

Hotel Features

The outdoor swimming pool, beauty salons and the spas offer a perfect ambience for

guests to relax and unwind in. While the Fitness Centre is an ideal treat for health

enthusiasts. Children can have a ball of a time with the hotel’s Kids club programme.

The high end conference and banquet equipped with facilities like LCD Projector, multi -

media projector, flipchart board and overhead projector are ideal for corporate meets.

“Aravalli” – the hotel’s multi-cuisine restaurant offers a range of cuisines like Western,

Asian, Indian and Rajasthani delicacies, “The Terrace” is another restaurant offers

splendid views of the Aravalli mountain range. Lastly, “AmritMahal” offers the perfect

setting to enjoy a wide range of spirits and wines. .

Rooms

The rooms in the hotel are furnished in shades of beige and light cream which are

particularly soothing to the eyes. The architecture and decor mirror the ancient heritage

of Udaipur. All the types of rooms such as superior, deluxe, suite, deluxe garden view

room and deluxe pool view rooms are appointed with a host of amenities. Some of them

are Wireless Internet access, direct dial dual line telephones, personal bar, interactive

satellite television, electronic safe, hair dryer and dedicated smoking guest bedrooms.

The hotel offers special rooms for the physically challenged as well.

USP

~ Rooms are filled with interesting art or culture items

~ Internationally renowned brand name

~ Ideal location – overlooking Pichola Lake

~ Yoga sessions

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About Ananta

Featuring a luxury spa and wellness centre and a well-equipped fitness centre, Ananta

Spa & Resorts boasts an outdoor swimming pool, a multi-cuisine restaurant and a 24-hour front desk to assist guests. Number of rooms: 242

Facilities Hotel:

Air Conditioning Public Areas, BBQ Facilities, Bar, Car Hire, Dry Cleaning, Car Park, Free Concierge, Currency Exchange, Express Check In / Out, Garden, Laundry

Service, Luggage Storage, Meeting / Banquet Facilities, Safety Newspapers, Reception 24 Hour, Restaurant, Deposit Box, Valet Parking Leisure:

Fitness Centre Massage Spa / Wellness Centre Swimming Pool - Outdoor Tour Desk Family:

Family Rooms (On Request)

Room:

Air Conditioned Balcony, Bathroom Amenities, CD Player, Dining Area, Electric

Kettle, Hair dryer, Iron / Board, Mini Bar, Room Service, Safety, Deposit Box, Seating Area, Shower, Sofa, TV - Satellite / Cable, Telephone, Toilet, Work Desk Internet & Business:

Business Centre, Internet, WiFi in Public Areas

USP:

~ Highest inventory

~ 24 hour front desk

~ Near to all key tourist attractions

~ Villa type roooms

~ Family rooms

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About Ramada Udaipur Resort and Spa

Set in the backdrop of the Aravalli ranges, Ramada resort and spa recreates the

romance of the past. With design details such as mirrored mosaics and miniature

paintings, the architecture is typical of the Mewar region. The tranquil setting and design

evoke the tradition of a bygone era. The resort blends seamlessly with its natural

surroundings with open courtyards, verandahs and terraces. The use of traditional

materials and technologies emphasize the traditional construction known as Thikri

Work.

Location

Ramada Udaipur Resort is located at Rampura Circle on Khodiyat Road. It is about 5

kilometers from the City Palace and Jagdish Temple. Magnificent palaces, lakes,

gardens and temples bring to life the glorious history of the erstwhile capital of Mewar.

City Palace, Lake Pichola, Jagdish Temple, Jag Mandir, Fateh Sagar Lake, Sajjangarh

Palace, Saheliyon Ki Bari, Bharatiya Lok Kala Museum and Gulab Bagh.

Hotel Features

The hotel offers indoor and outdoor meeting venues. Ideally suited for meetings and

conferences, The Meridian is a spacious banquet hall with a seating capacity of 250

guests. The outdoor venues, Sajjan Terrace and Monsoon Deck, offer breathtaking

views of the Aravalli Hills. Ambar, located in the central courtyard, is ideal for an

evening banquet. An all day dining restaurant, Myra offers a wide choice of cuisine.

Zuma is an Indian specialty restaurant. Liquid Lounge serves an eclectic mix of spirits,

wines and cocktails. A dip in the swimming pool is an ideal way to unwind. There is a

fitness centre and spa therapy rooms. The hotel also offers currency exchange, travel

desk, valet parking, laundry service, doctor on call and round-the-clock room service.

The courtyards, the verandas and the terraces are the external spatial elements,

integrating well with the guest facilities spaces. Maximum utilization of traditional

materials & latest technologies complemented with contemporary life style is present in

this luxurious resort.

Rooms

Deluxe rooms, super deluxe rooms, premium rooms and suites are the accommodation

options. Inspired by the Lotus flower, deluxe and super deluxe rooms overlook the

Aravalli Hills. Located in a cluster of ten villa-like structures, premium rooms are

designed in sunrise and sunset theme. The decor of suites is inspired by a peacock

theme. Each room is equipped with a LCD television, Wi-Fi Internet, direct dial

telephone, electronic safe, mini-bar and attached bathroom with separate shower

cubicle. The rooms have high ceilings and a private sit out. The primary concept of the

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resort is of a central courtyard, around which all the four types of guest rooms are

located, along with 3 lawns at different levels, so as to capitalise on the spectacular

view of the city, famous Lake Pichola and Sajjan-garh fort (popularly known as

Monsoon Palace). Also, the resort is designed in a way which does not disturb its

natural surroundings and emphasize on greenery in and around the resort.

USP

~ Best cost provider

~ Emphasize on greenery in and around resort

~ Close to various city palace

~ Premium rooms are designed in sunrise and sunset theme

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About Lalit Laxmi Vilas Palace

Lalit laxmi Vilas Palace built by HH Maharana Fateh Singh in 1911, The Lalit Laxmi

Vilas Palace Udaipur radiates with royal elegance. This luxurious city palace hotel sits

on a hilltop overlooking Udaipur and has a history as rich and fascinating as India’s City

of Lakes itself.

The Lalit Laxmi Vilas Palace Udaipur features 55 well-appointed, spacious rooms and

suites, all of which offer captivating view of the lake, valley or Udaipur skyline. The

entire palace has been meticulously restored, blending modern luxuries with royal

splendour.

The hotel offers a glimpse of Rajasthani culture and traditions with camel & horse rides,

puppet shows and a royal salute performed every evening by a bagpiper band. The LalitLaxmi Vilas Palace also celebrates the “Holi Parv”, the traditional Indian festival of

colours with special stay offers for guests.

Location

Lalit Laxmi Vilas Palace located just 4 kms from the city centre; The Lalit Laxmi Vilas

Palace Udaipur is the only Heritage hotel in Udaipur facing Fateh Sagar Lake. The hotel

is a 45-minute drive from Maharana Pratap Airport, 5km from the Udaipur Railway

Station and 5km from the Main Bus Stand.

Hotel Facilities

Non smoking rooms, Adjoining rooms, Doorman, Housekeeping, WiFi on charge,

Banquet facility, Doctor on call, Fitness Centre, Car rental facility, Café, Entrance Hall,

Bar, Outdoor Swimming pool, PC with Internet, Shops on site, Laundry service.

USP

~ Entrance Hall

~ glimpse of Rajasthani culture and traditions with camel & horse rides

~ Closed to city centre

~ celebrates the “Holi Parv”

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COMPETITIVE ADVANTAGE

Hotels

Particulars

Radisson Blu

Ananta

Lalit

Ramada

Trident

Location

Ambamata,

Near to Fateh Sagar Lake

Village

Bujhda, Tehsil Girwa, Khodiyat

Road

Near

Fateh Sagar Lake,

South

Rampura

Circle, Khodiyat Road

Near

Lake Pichola, East

Distance (Airport) 23.4 km 26.8 km 21.8 km 25.3 km 27 km

Distance (Railway) 7.5 km 4.3 km 4.9 km 6.5 km 6 km

No. of rooms 240 242 55 72 143

Price (1 night) 6500+Tax 5750+Tax 6320+Tax 5400+Tax 6000+Tax

Banquet halls 3 2 1 1 2

No. of function rooms

4 2 1 1 2

No. of outlets 4 2 2 2 2

Spa & Fitness

Centre

Yes Yes Yes Yes Yes

Executive club Yes No No No No

24-hour front desk Yes Yes No Yes No

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CHAPTER 5

THEORETICAL ASPECTS OF THE STUDY

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CORPORATE

Q-1. Do you have any requirement for Udaipur?

Yes

42%

No

58%

Total

100%

Interpretation:

42% corporate have requirement for Udaipur.

58% corporate do not have requirement for Udaipur.

42%

58%

Yes No

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Q-2. Which type of requirement do you have?

Conference 34%

Event or Wedding 15%

Group planning or leisure visit 51%

Total 100%

Interpretation:

34% corporate have requirement for conference.

15% corporate have requirement for event or wedding.

51% corporate have requirement for group planning or leisure visit.

0%

10%

20%

30%

40%

50%

60%

Conference Event or Wedding Group planning or

leisure visit

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Q-3. Would you like to prefer Radisson Blu?

Interpretation:

23% corporate would like to prefer Radisson Blu for conference.

77% corporate do not want to prefer Radisson Blu for conference.

19% corporate would like to prefer Radisson Blu for event or wedding.

81% corporatedo not want to prefer Radisson Blu for event or wedding.

28% corporate would like to prefer Radisson Blu for group planning or leisure

visit.

72% corporate do not want to prefer Radisson Blu for group planning or leisure

visit.

23%19%

28%

77%81%

72%

Conference Event or Wedding Group planning or leisure visit

Yes No

Type of requirement Yes No Total

Conference 23% 77% 100%

Event or Wedding 19% 81% 100%

Group planning or leisure visit 28% 72% 100%

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Q-4. If yes, then why do you want to prefer Radisson Blu?

Requirement Factors Conference Event or Wedding

Group planning or leisure visit

Low price 25% 14% 32%

Location 15% 57% 33%

Proximity 3% 0% 6%

Facilities 43% 29% 22%

Brand name 14% 0% 7%

Interpretation:

25% corporate want to prefer Radisson Blu for conference because of low price,

15% because of good location, 3% because of proximity, 43% because of

facilities and 14% for brand name.

14% corporate want to prefer Radisson Blu for event or Wedding because of low

price, 57% because of good location and 29% because of facilities.

32% corporate want to prefer Radisson Blu for group planning or leisure visit

because of low price, 33% because of good location, 6% because of proximity,

22% because of facilities and 7% because of brand name.

25%

15%

3%

43%

14%14%

57%

0%

29%

0%

32% 33%

6%

22%

7%

price Location Proximity Facilities Brand name


SKPIMCS/2014-16

Q-5. If no, then which hotel do you prefer?

Hotel

Requirement Ananta Ramada Lalit Trident

Conference 26% 21% 20% 33%

Event or Wedding 20% 10% 47% 23%

Group planning or

leisure visit 25% 32% 21% 22%

Interpretation:

For conference, 26% corporate want to prefer Ananta, 21% corporate want to

prefer Ramada, 20% corporate want to prefer Lalit and 33% corporate want to

prefer Trident.

For event or wedding, 20% corporate want to prefer Ananta, 10% corporate want

to prefer Ramada, 47% corporate want to prefer Lalit and 23% corporate want to

prefer Trident.

For group planning or leisure visit, 25% corporate want to prefer Ananta, 32%

corporate want to prefer Ramada, 21% corporate want to prefer Lalit and 22%

corporate want to prefer Trident.

26%

21% 20%

33%

20%

10%

47%

23%25%

32%

21% 22%

Ananta Ramada Lalit Trident


SKPIMCS/2014-16

Q-6. Why do you want to prefer these hotels?

CONFERENCE

Interpretation:

35% corporate want to prefer Ananta because of low price, 24% because of good

location, 12% because of proximity and 29% because of good facilities.

50% corporate want to prefer Ramada because of low price, 14% because of

good location, 29% because of good facilities and 7% because of brand name.

24% want to prefer Lalit because of low price, 16% because of good location, 9%

because of proximity, 43% because of good facilities and 8% because of brand

name.

32% corporate want to prefer Trident because of low price, 41% because of good

location, 23% because of good facilities and 4% because of brand name.

35%

24%

12%

29%

0%

50%

14%

0%

29%

7%

24%

16%

9%

43%

8%

32%

41%

0%

23%

4%

Low price Location Proximity Facilities Brand name


Hotels

Factors

Ananta

Ramada

Lalit

Trident

Low price 35% 50% 24% 32%

Location 24% 14% 16% 41%

Proximity 12% 0% 9% 0%

Facilities 29% 29% 43% 23%

Brand name 0% 7% 8% 4%

SKPIMCS/2014-16

Event or Wedding

Interpretation:


location, 7% because of proximity, 43% because of good facilities and 14%

because of brand name.


good location, 3% because of proximity and 30% because of good facilities.

13% want to prefer Lalit because of low price, 31% because of good location, 4%

because of proximity, 49% because of good facilities and 3% because of brand

name.


location, 2% because of proximity,, 40% because of good facilities and 15%


7%

29%

7%

43%

14%

58%

9%3%

30%

0%

13%

31%

4%

49%

3%

14%

29%

2%

40%

15%

Low price Location Proximity Facility Brand name


Hotels

Factors

Ananta

Ramada

Lalit

Trident

Low price 7% 58% 13% 14%

Location 29% 9% 31% 29%


Facility 43% 30% 49% 40%

Brand name 14% 0% 3% 15%

SKPIMCS/2014-16

Group planning or leisure visit

Hotels

Factors

Ananta

Ramada

Lalit

Trident

Low price 22% 59% 21% 30%

Location 33% 17% 31% 26%


Facility 30% 21% 36% 28%

Brand name 4% 0% 10% 12%

Interpretation:


location, 11% because of proximity, 30% because of good facilities and 4%



good location, 3% because of proximity and 21% because of good facilities.

21% want to prefer Lalit because of low price, 31% because of good location,

36% because of good facilities and 10% because of brand name.


location, 4% because of proximity,, 28% because of good facilities and 12%


22%

33%

11%

30%

4%

59%

17%

3%

21%

0%

21%

31%

0%

36%

10%

30%26%

4%

28%

12%

Low price Location Proximity Facility Brand name


SKPIMCS/2014-16

TOURIST

Q-1. Do you have any plan for Udaipur trip?

Interpretation:

67% people have planned for Udaipur trip.

33% people do not have any plan for Udaipur trip.

67%

33%

Yes No

Yes

67%

No

33%

Total

100%

SKPIMCS/2014-16

Q-2. Would you like to stay in Radisson blu?

Yes

29%

No

71%

Total

100%

Interpretation:

29% people would like to stay at Radisson Blu.

71% people do not want to stay at Radisson Blu.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

SKPIMCS/2014-16

Q-3. If yes, then why do you want to stay in Radisson Blu?

Low Price 19%

Location 42%

Proximity 4%

Facilities 32%

Brand name 3%

Interpretation:

19% people would like to stay at Radisson Blu because of low price.

42% people would like to stay at Radisson Blu because of good location.

4% people would like to stay at Radisson Blu because of proximity.

32% people would like to stay at Radisson Blu because of good facilities.

3% people would like to stay at Radisson Blu because of brand name.

Low Price19%

Location42%

Proximity4%

Facilities32%

Brand name3%

SKPIMCS/2014-16

Q-4. If no, then in which hotel do you want to stay?

Ananta 26%

Ramada 33%

Lalit 19%

Trident 22%

Interpretation:

26% people would like to stay at Ananta.

33% people would like to stay at Ramada.

19% people would like to stay at Lalit.

22% people would like to stay at Trident.

0%

5%

10%

15%

20%

25%

30%

35%


SKPIMCS/2014-16

Q-5. Why do you want to stay in these hotels?

Hotels

Factors Ananta Ramada Lalit Trident

Low Price 18% 66% 29% 30%

Location 39% 18% 23% 36%


Facilities 33% 13% 42% 24%

Brand name 2% 0% 6% 8%

Interpretation:

18% people would like to stay at Ananta because of low price, 39% because of

good location, 8% because of proximity, 33% because of good facilities and 2%


66% people would like to stay at Ramada because of low price, 18% because of

location, 3% because of proximity and 13% because of facilities.

29% people would like to stay at lalit because of low price, 23% because of

location, 42% because of facilities and 6% because of brand name.

30% people would like to stay at Trident because of low price, 36% because of

location, 2% because of proximity, 24% because of facilities and 8% because of

brand name.

Low Price Location Proximity Facilities Brand name

18%

39%

8%

33%

2%

66%

18%

3%

13%

0%

29%23%

0%

42%

6%

30% 36%

2%

24%

8%


SKPIMCS/2014-16

CHAPTER 6

RESEARCH FINDINGS AND CONCLUSION

SKPIMCS/2014-16

FINDINGS

Corporate has less requirement for Udaipur as compared to tourists.

Because of summer vacation corporate and tourists have more requirement for

group planning /leisure visit as compared to conference and event/wedding.

Table which is given below shows which hotel is widely preferred by corporate

and on which basis:

For conference

Factors Hotels

Low price Ramada

Location Trident

Proximity Ananta

Facilities Lalit and Radisson Blu

Brand name Radisson Blu

For event/wedding

Factors Hotels

Low price Ramada

Location Radisson Blu

Proximity Ananta

Facilities Lalit

Brand name Trident

For group planning/leisure visit

Factors Hotels

Low price Ramada

Location Radisson Blu and Ananta

Proximity Ananta

Facilities Lalit

Brand name Trident

SKPIMCS/2014-16

Table which is given below shows which hotel is widely preferred by tourists and

on which basis:

Factors Hotels

Low price Ramada

Location Radisson Blu

Proximity Ananta

Facilities Lalit

Brand name Trident

SKPIMCS/2014-16

CONCLUSION

From the above findings and survey we can easily conclude that there is high

competition between five star hotels in Udaipur.

By doing survey we come to know about which hotel is widely preferred by corporate

and tourists and why they prefer that particular hotel.

Which hotel is widely preferred and for what?

Conference: Trident & Ananta

Event/Wedding: Lalit & Trident

Group Planning/Leisure visit: Radisson Blu & Ramada

Tourist: Radisson Blu & Ramada

Why it is preferred?

Corporate

~ Radisson Blu is preferred by corporate because of good location, good

facilities/services and brand name.

~ Ramada is preferred by corporate because of low price.

~ Ananta is preferred by corporate because of proximity and location.

~ Lalit is preferred by corporate because of good facilities/services.

~ Trident is preferred by corporate because of brand name,

Tourists

~ Radisson Blu is preferred by tourist because of good location.

~ Ramada is preferred by tourists because of low price.

~ Ananta is preferred by tourists because of proximity.

~ Lalit is preferred by tourists because of good facilities/services.

~ Trident is preferred by tourists because of brand name.

SKPIMCS/2014-16

CHAPTER 7

SUGGESTIONS

SKPIMCS/2014-16

SUGGESTIONS

Radisson Blu frequently gives the advertisement of their package in Times of

India. Basically the package rate was Rs. 12,999+Tax for 2 nights and 3 days

and 1 night was complementary. But in the advertisement they mentioned “Stay

for 3 nights and 4 days @ 12,999.” They were not mentioning 1 night is

complementary and in Rs. 12,999 tax is not included. So when people called us

after seeing advertisement they were doing lots of argument with us like in

advertisement you have mentioned something different and on call you are

saying something different. So because of that they have lost many customers.

They were less concentrated on booking of 1 or 2 rooms. They focus only on

booking of huge number of rooms. So they should also focus on booking of less

number of rooms.

They are only focusing on those corporate which are located at Ahmedabad.

May be that is the reason that they do not have business from corporate side as

much as other hotels. So they should focus on other cities also.

Marketing team is doing their work very nicely but, if they become little bit serious

about their work then there are chances that they can increase their business.

SKPIMCS/2014-16

CHAPTER 8

LEARNING

SKPIMCS/2014-16

LEARNING

We have learned so many things during internship.

Like how to communicate with the customers, how to behave in the organization,

how to handle critical situation, how to convenience people, how to do marketing

etc.

One thing which is very important in the organization is ‘Reporting’. During our

internship whatever we were doing, we were making report of that on continues

basis. And every 15 day we were sending mail of that report to Director that we

did this work and then Director was sending it to the head of Marketing.

These all things are very important when we joined any organization. So our

learning will be definitely useful to us when we joined organization.

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