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Oracle Business Intelligence Applications for theE-Business Suite

Presenters NamePresenters Title

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The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver any

material, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracles

products remains at the sole discretion of Oracle.

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Oracles Strategy for Business

Intelligence

More ValueLess Complexity

More FlexibilityLess Cost

More ChoiceLess Risk

ComprehensiveBI/EPM Portfolio

Complete

Standards-BasedArchitecture

Open

Designed toWork Together

Integrated

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OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Oracle EPM SystemIndustrys First Integrated EPM System

Fusion Middleware

Business Intelligence Foundation

EPM Workspace

BI ApplicationsPerformance Management

Applications

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Oracle Business IntelligenceComplete, Open, Integrated


SAP, OraclePeopleSoft, Siebel,

Custom Apps

Files ExcelXML

BusinessProcessEssbase

Common Enterprise Information Model

DataIntegration

Ad hocAnalysis

InteractiveDashboards

Essbase Reporting &Publishing

ProactiveDetectionand Alerts

Disconnected& MobileAnalytics

MS Office& OutlookIntegration

OLTP & ODSSystems

BI Server Integrated Security, User Management, Personalization

Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

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Unified BI FoundationIntegrated BI Tools; Common Enterprise Information Model

BI Apps or any DWor OLTP schema

Common Enterprise Information ModelBI Server Essbase

Native RDBMS Data Warehouse

Ad hocAnalysis


Reporting &Publishing


SmartViewMS Office

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and

timing of any features or functionality described remains at the sole discretion of Oracle"

Role-based interactive dashboards

Proactive alerts

MS Office and Excel integration

Simplified logical view of data

Speed-of-thought analytics

Modeling, Planning, Allocations

One-day, throw-away applications

Powerful query processing

Access Enterprise data sources

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Common Delivery LayerPervasive Information Access; Single Sign-On

BI Applications

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


BI ApplicationsPerformance Management

Applications

EPM WORKSPACE

Web AlertsOffice MobileDesktop Search

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Unified Microsoft Office InterfaceSmart View for Office

Ad hoc Reporting

Stylized Output Formats

Tables

Charts

Formulae

Data Entry andApps Processing

Word and PPT

New OBIEE asSmart View source

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Unified Desktop GadgetsOracle Smart Space

New OBIEE and BIPublisher Integration

Hyperion Reporting andAnalysis Support

Enhanced Client UI andCollaborator

New Gadgets Essbase Calculation

Essbase Data Load

Global Gadgets

Pluggable ServicesArchitecture

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Comprehensive BI Applications

EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


Performance ManagementApplications

Sales

Service Marketing Supply Chain & Order Mgmt

BI APPLICATIONS

Procurement & Spend

HR

FinanceContact Center

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OBI EE Plus vs BI Applications

Oracle Business Intelligence Enterprise Edition Plus

Oracle Business Intelligence Applications Prebuilt Metadata

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Oracle BI ApplicationsComplete, Pre-built, Best Practice Analytics

Travel& TransAuto

Comms& Media

ComplexMfg

ConsumerSector Energy

FinancialServices

HighTech

Insurance& Health

LifeSciences

PublicSector

and Other Operational& Analytic SourcesSource adapters:

Sales MarketingProcurement

& Spend

Supply Chain& Order

ManagementFinancials

HumanResources

PipelineAnalysis

ForecastAccuracy

Sales TeamEffectiveness

Up-sell/Cross-sell

Cycle Times

LeadConversion

EmployeeProductivity

Compensation

ComplianceReporting

WorkforceProfile

RetentionAnalysis

Return onHuman Capital

GeneralLedger

AccountsReceivable

AccountsPayable

Cash Flow

Profitability

ExpenseManagement

Revenue andBacklog

Inventory

FulfillmentStatus

CustomerStatus

OrderCycle Time

BOMAnalysis

Direct / IndirectSpend

BuyerProductivity

Off ContractPurchases

SupplierPerformance

PurchaseCycle Time

EmployeeExpenses

CampaignEffectiveness

CustomerInsight

ProductPropensity

Loyalty &Attrition

Market BasketAnalysis

CampaignROI

Service &ContactCenter

ServiceEffectiveness

CustomerSatisfaction

ResolutionRates

Service RepEfficiency

Service Cost

Churn &Service Trends

Oracle BI Suite Enterprise Edition Plus
http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/

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A Problem with Recognizing Revenue Starting in Order Management Analytics Overview

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Ends in Placing a Rush Order with a

Strategic Supplier

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Integration Becoming ImperativeClients consider Analytics integral to OLTP systems

The Next Level ofPerformance Optimization

Business intelligence (BI) is movinginto the context of the businessprocess, not just to make users

information experience moreeffective, but also to allow for

business process optimization.

Source: Software Macro-Trends: ReshapingEnterprise Software - Sep 2005

Source: InformationWeek

THE #1 BI VENDOR CRITERIA

Ability to Integrate with Existing Applications

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Data warehousedesign

Data mapping &transformationfrom multipleapplications

Analytic models,

KPIs, metrics Much more

DASHBOARDS

Visible

PLUMBING

Under the

Surface

Significant time,resources andexpertise required

More than just dashboards and reportsValue of BI Apps lies under the surface

P B il P M d P P k d I i h

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Pre-Built, Pre-Mapped, Pre-Packaged InsightsExample: Financial Analytics

Pre-built warehouse with more than 16star-schemas designed for analysis andreporting on Financial Analytics

Pre-mapped metadata, including embeddedbest practice calculations and metrics forFinancial, Executives & other Business

Users.

1

2

3

4Pre-built ETL to extract data from hundredsof operational tables and load it into theDW, sourced from Oracle EBS, PeopleSoftEnterprise, SAP R/3, and other sources.

A best practice library of over 360

pre-built metrics, Intelligent Dashboards,200+ Reports and alerts for CFO, FinanceController, Financial Analyst, AR/APManagers and Executives

Presentation Layer

Logical BusinessModel

Physical Sources

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BI Applications - Business ContentOver 5,000 assets including industry applications

Application Dashboards DashboardPages

Reports Metrics

Sales 5 23 134 560

Marketing 5 27 124 501

Service 8 15 102 465

Contact Center 5 17 72 448Finance 4 30 205 360

HR 4 16 76 138

Supply Chain& Order Mgmt.

2 18 157 388

Procurement& Spend

2 14 103 161

Total 35 160 973 3021

E t i l d th

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Even more metric value under thesurface

Measures from physicalcolumns in datawarehouse

Aggregations, time series calculations and derivedcalculated measures extend physical measures

Subset of logical measures areexposed in presentation layer

Not all measures inpresentation layerused in reports &dashboards

Metrics in LogicalLayer

Metrics in PhysicalWarehouse

Metrics in SubjectAreas

Metrics used inReports &Dashboards

S l t d K E titi f B i

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Selected Key Entities of BusinessAnalytics Warehouse

Conformed Dimensions

Customer

Products

Suppliers

Internal Organizations

Customer Locations

Customer Contacts

GL Accounts

Employee

Sales Reps

Service Reps

Partners

Campaign

Offers

Cost Centers

Profit Centers

Sales

Opportunities Quotes Pipeline

Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings

Backlogs

Marketing Campaigns Responses Marketing Costs

Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Finance Receivables Payables General Ledger COGS

Call Center ACD Events

Rep Activities Contact-Rep Snapshot

Targets and Benchmark

IVR Navigation History

Service Service Requests Activities Agreements

Workforce Compensation Employee Profile Employee Events

Pharma Prescriptions Syndicated Market Data

Financials Financial Assets Insurance Claims

Public Sector Benefits Cases Incidents Leads

Modular DW Data Warehouse DataModel includes:

~350 Fact Tables~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)

~15,000 Data Elements

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Copyright 2008, Oracle and/or its affiliates. All rights reserved. 22

Align Actions with Best PracticesGuided & Conditional Navigation Helps Novice Users

Enables users to quickly navigate a standard path of analyticaldiscovery specific to their function and role

Enhances usability and lowers learning curve for new users

Appears only when conditions are met and alerts users to

potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery

GUIDED NAVIGATION

CONDITIONAL NAVIGATION

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Actionable Insight - Analytic Workflows

BusinessObjectives /

Issues

GainInsights

Take ActionTarget collection efforts to

reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers

and Collectors?

How long is theunderlying Overdue

Balance pending?

Is Overdue Balances

trending up?

Is DSO on target?

Maximize Cash Flow

Drill to

Due Balances by Region

What is the aging ofDue Balances?

Are Payment Terms

in compliance?

Is DPO on target?

Business Function:Receivables

Role:Director, Credits & Collections

Objectives:

1) Maximize Cash Flow 2) Control Risk of

Receivables Portfolio

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Example: Analytic WorkflowsBusiness

Objectives /Issues

GainInsights

Take ActionTarget collection efforts toreduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers?

How long is theunderlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

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Role Based Dashboards

Analytic Workflow

Guided Navigation Security / Visibility

Alerts & Proactive Delivery

Logical to Physical Abstraction Layer

Calculations and Metrics Definition

Visibility & Personalization Dynamic SQL Generation

Highly Parallel

Multistage and Customizable

Deployment Modularity

Abstracted Data Model

Conformed Dimensions

Heterogeneous Database support

Database specific indexing

Oracle BI Applications Architecture

Administration

Meta

data

Oracle BI

PresentationServices

Dashboards by Role

Reports, Analysis / AnalyticWorkflows

Metrics / KPIs

Logical Model / Subject Areas

Physical Map

Oracle BIServer

DirectAccess to

Source

Data

Data Warehouse /Data Model

ETL

Load Process

Staging Area

Extraction ProcessDAC

Federated Data Sources

SiebelOracle SAP R/3 PSFT EDW

Other

Application Integration Strategy

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Application Integration StrategyBI Apps with Performance Management Apps

Common Enterprise Information Model

BI Server

OLTP & ODSSystems

DataWarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Ad hocAnalysis


Reporting &Publishing


SmartViewMS Office

BI ApplicationsDW (BAW)

BI Applications

Service

Sales

Marketing

SupplyChain

&OrderMgmt

Financ

ials

HR

Procure

&Spend

Performance Management Apps

HFM

FDM

Planning

FDM

OLTP Data

Data Movement1) Plans

2) Consolidated results

Native Access (Plans,Consolidated Results)

Essbase

WhatIf

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Oracle BI Apps 7.9.5Now Available

Unified multi-source data model

Enhanced user experience

Data Warehouse Administration Console

Expanded deployment options Support for Siebel CRM 6.x, 7.5.x, 7.7.x, 7.8.x, 8.0.x

Support for Oracle EBS ERP 11i8, 11i9, 11i10 and R12

Support for PSFT Financials 8.4, 8.8, 8.9, 9.0 and HR 8.8, 8.9, 9.0

Tightly Integrated with Oracle Applications

Full localization Translation to 28 languages

Certified on Informatica PowerCenter 8.1.1 SP4

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Action LinksInsight to Action

Unrivaled Integration with Oracle EBSExtend EBS Value, Lower TCO

Seamless navigation from analyticalinformation to transactional detail

Integrated Security

ObjectSecurity

UserSecurity

DataSecurity

One login. Right content for each user.

Integrated Workflow

Intelligence-driven business processes

BPEL, ESB Oracle BI

Integrated with Planning and EPMS

View performance in-context withbudgets and plans

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Tight Integration with E-Business SuiteAction Links navigate from analytical to operational

Action Links Seamless navigation from analytical information to transactional

detail while maintaining context

Works with Oracle EBS, Siebel CRM, PeopleSoft Enterprise

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Flexfield and Value Set Integration

Key Flexfields (KFF) Pre-packaged mappings to

extract Key Flexfield data Mappings are flexible to handle

configuration performed onthese flexfields

Out-of-the-box support to anumber of KFFs (refer nextslide)

Descriptive Flexfields (DFF) Support by extension of the data

warehouse by adding requisite

columns

Value Set Hierarchy Extract hierarchical relationships

of Value Sets

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Single Sign-On with Oracle EBS

user

User

Security

Web

BrowserOracle EBS Oracle BI

navigate to

3

log in once

1

store ICXsession cookie

in browser

2

validate session viathe ICX cookie

4

establish connection with

Oracle EBS

5

drill back to Oracle EBS

via Action Links

6

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Object SecurityWhat parts of the application can you see?

Business Logic Object Security

ObjectSecurity

Presentation Layer

Physical Layer

Semantic Object Layer

Query Blocking

Specified combinations of columns in queries can be blockedfrom running and the user is notified of the illegal query

Controls access toSubject Areas, Tables andColumns

Limits access toDashboards, Reportsand Web Folders

Web Object Security

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Data Security for EBSWhat data can you see?

Multi-Org data access support with

Oracle E-Business Suite applications:

Operating Unit

Inventory Organization

Business Group

Company Org

Ledger/ Set of Books

Position

DataSecurity

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BI Integrated with EBS

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End Result: Role Based Dashboard

Object Security: Dashboard

Roles

Object Security: ReportsData Security: Suppliers

based on user OU

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3

Oracle BI ApplicationsUse together to provide an Enterprise Analytic View

Analyze End-to-End Business ProcessesEven Across Heterogeneous Sources

Prospect to Customer

Order to Cash

Procure to Pay

Demand Chain to Supply Chain

Sales Marketing

Procurement& Spend

Supply Chain& Order

ManagementFinancials

Industry Apps

Service &ContactCenter

MoreHuman

Resources

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Rapid DeploymentsOracle BI Applications

3 months

12 weeks

100 days

9 weeks

10 weeks

3 months

6 weeks
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Pre-built, yet Customizable

Before

Fragmented systems and processes

Inability to analyze sales data from

direct and indirect channels No Single Source of Truth, cross-

functional analysis was not possible

End users were unable to accessinformation critical to business anddecision making without going to IT

Individual queries took almost an hourto run

Teva Pharmaceuticals is the leading generic pharmaceuticalcompany. ($10B+) Teva USA products are marketed to

chains, wholesalers, distributors, hospitals, managed careentities, and government agencies.

After

Business Users can now access salesinformation in a self service fashion,

reports run in seconds

50 critical EBS flexfields now part ofoverall BI views

Teva USA now has a standard set of

metrics

End users can securely drill to contractorder info from BI Dashboards

Supply Chain Analytics for ProcessManufacturing is next to be implemented

Leveraging the out of the box ETL maps and OBI Apps data model, Teva was able to create a customdashboard for Chargeback Analytics, which integrated with the pre-built Order Management and FulfillmentAnalytics offerings from Oracle

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HR and Financial Analytics with EBSGL, Profitability, HR and Compliance Analytics

Before

Disparate BI and Reporting

Technology Investments

Difficulties with integrating andaccessing multiple data sources

Lack of easily utilized ad-hoc andanalytical reporting capabilities

Dependency on IT for report

development/lack of self-servicereporting

Could not get needed information in atimely fashion

Wyndham Worldwide is one of the worlds largest hospitality

companies, with 6500+ hotels and over 550,000 hotel roomsworldwide. Wyndham Worldwide has over 33000 employees

After

OBI EE+ and the Oracle BI Applications

as Wyndhams BI Architecture/Platform Purchased OBI EE and BI Apps in Feb

2008 after pilot, Financial OperationalReporting live March 2008, HR live inJune 2008

All Business Units using OBI EE platform

for Operational Reporting Next steps include additional HR and

Accounts Payable Analytics

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Sales and Operations Insight4 BI Applications, 120 Users, 75 Days, 7 FTEs

Before

Poor understanding of business

performance across functions, esp.Sales, Orders, AR, Inventory

Lack of visibility: Plan + Forecast +Actual and variances in one place

Need to see performance along anydimension of the business BU,

Product/SKU, Geo, Customer Need to integrate data from multiple

sources

Acquisitions adding new apps; needto integrate into view within 90 days

Regal Beloit Corporation is the worlds largest manufacturer of

electrical and mechanical motion control and power generationproducts. With revenue of $2B+, Regal Beloit has worldwidemanufacturing, sales, and service operations.

After

One BI system for the entire company

Data sourced from EBS, ASCP, legacyand other systems

Implementation took 75 days versusestimated 1 year+ for custom build

81 role specific business views based onsame data, versus previous individual

reports Immediate, significant savings from

visibility into order status and worldwidefinished goods inventory

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BI Apps on EBS and Cognos in 14 WeeksFinancials, Procurement and Spend Analytics.

Before

Expensive, error prone, time

consuming manual process togenerate financial statements and getfinancial data

Users had to combine data from EBS,Cognos Consolidations, OracleFinancial Statement Generator,

Microsoft Access and Excel Departments needed to create

individual data marts

No single source of truth for financialdata

Audatex, a Solera company, is the only global provider of claims

solutions, delivering a comprehensive, integrated suite of applicationsfor claims processing, estimating, shop and yard management, andclaims analytics in 51 countries and to over 50,000 customers

After

Oracle Financial and Procurement &

Spend Analytics provide single source offinancial data

Leveraged pre-built EBS security at costcenter, line of business, company, andchart of accounts.

No more manual financial statements

Financial Data in near-real time asbiggest business benefit.

Implemented Financial Analytics in 10weeks, P&S in just 4.

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Summary Oracle BI Applications

Most Complete Fast time-to-value and lower TCO

Enterprise-wide, cross-value chain pre-builtanalytics

Embedded best practices by industry,function, and role

Most Open Built on open, leading BI platform

Flexible, extensible

Access Oracle and Non-Oracle data sourcesand applications

Most Integrated Pre-Integrated with Oracle EBS

Leverage EBS Security, SSO, Flexfields

Add insight to existing and new EBSimplementations

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