5_Posts_That_Rock_and_5_That_Don_t_CREATIVE I

SPECIAL REPORT

Find out EXACTLY why some posts ROCK... and some posts DON’T

So you can be POSTING LIKE A PRO!

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www.creative-i.ca SPECIAL REPORT www.facebook.com/B.Creative.i.Marketing

BUSINESS: CARLTON BAR & EATERY

There are a number of reasons why this post did so well. Let’s list them out:

1. Visually appealing. There are so many posts in your news feed that you generally only stop on the ones that catch your eye.

2. Branding. Having your brand name and logo on a post is great for creating awareness of your brand if the post gets shared. IMPORTANT: Only modify images that YOU OWN! You can’t just grab any old image from the Interwebs and use it for your own purposes. You can take your own (high quality) images or use a stock image service which in most cases gives you the right to manipulate an image before uploading.

3. Call to action. People need to be asked (told) what to do. SO tell them! In the text portion of this post we’ve asked a question AND we’ve told them HOW to answer (by commenting below). Importantly too, we’ve haven’t overloaded the text section, we’ve also used the image to include some of the content.

4. Broad appeal. Importantly, the question we’ve asked is a ‘universal’ question - meaning that it’s something everyone can answer (unless you’re a vegetarian LOL). Also people love to vote online and have their voice heard.

1. A POST THAT ISN’T OVERCOOKED!

WHY DOES THIS POST ROCK?


BUSINESS: DUX LIVE

1. Visually appealing. This is another post that would stand out in someone’s news feed. Cool background, big eye catching font with a direct question & a KAPOW logo. If you want to post like a pro, your image is everything!

2. Branding. Including the logo, the entire post is done in a way that matches the whole brand ‘feel’ of this music venue. Grungy and edgy. We’ve used an actual photo of a wall in the venue for this post too. Also note that the brand name is in bold in the text section. We’ve done this by tagging the venue name which turns it into a clickable link which is important if the post gets shared.

3. Call to action. Make it EASY! Ask a question that gets someone thinking and them tell them how they can participate.

4. Broad appeal. Everyone loves music... and everyone has an opinion about it too. This post got great engagement because it gave people a way to rave about their favourite band.

5. Make a difference. Through this post, fans of the page were given a chance to influence an outcome by letting the business owner know who they would like to see.

2. A POST THAT GETS YOU INVOLVED!



BUSINESS: CHRISTCHURCH CENTRAL CITY

1. Visually appealing. Again this is top of the list. Why? Because in our clogged up news feeds we need a very good reason to stop scrolling. Text won’t do that BUT a stunning image most certainly will. Notice too that there is minimal text on this post - the image does all the talking. Adding to that, this page doesn’t have a brand logo which is why the image doesn’t feature one.

2. Local pride. This post captured the attention of local people around Christchurch New Zealand and reminded them of a beautiful part of their city. You can tap into your locality too by sharing in this way.

3. Sticking to your brand. This page has naturally attracted fans who love their city and the content of this post has hit them right between the eyes. Have some fun on your page too - just remember to “keep the main thing the main thing”.

A side note on this post is about “shares”. These are the ultimate in Social Engagement. A LIKE is really a flippant mouse click and isn’t worth much even though most people tend to focus on ‘Likes’. A comment takes a little more effort but a SHARE means that someone LOVES this post so much that they want to add it to their timeline which is a BIG DEAL - so, where possible, aim to create shareable content.

3. A POST THAT IS PURE EYE-CANDY!



BUSINESS: TOGETHER BE HAPPY

1. Visually appealing. You get the idea about this by now right? If not, see the earlier posts in this article :) ... In this instance, the post does not feature a logo as it was a re-post of an image created by someone else.

2. Inspiring quotes work! Disclaimer: IF they fit the feel of your brand. You may find it corny but these sorts of posts are engagement magnets. You can also go for posts like this that have a more humorous tone. You must must must make sure that these types of posts fit what you’re doing though. ALWAYS remember what your page is about and ask yourself if what your posting is relevant to your audience. Irrelevant content = UNLIKES.

3. Image tagging ability Within Facebook you can give people the opportunity to directly tag an image with the name of a friend. This is effectively the equivalent of a share as the post would appear on the timeline of the person who has been tagged. You must turn this feature on though; you’ll find that in your page settings.

4. A POST THAT MAKES PEOPLE HAPPY!



BUSINESS: LORNA JANE

1. Visually appealing Always! I hope you’re also getting the point that an image is essential for an effective post. No matter how good your writing skills are, text only will never cut through like a great image will.

2. Branding Clever use of the logo so that it fits the design and the brand’s colours to create a look that fits the audience (mostly female) and the page as a whole.

3. Giving value The cool thing about this post is that they don’t ask for anything, for the end-user it offers pure value (a quick workout plan). The content fits the brand and gives tons of value for free. All this equals TONS of likes and 76 shares.

4. Hashtags These are becoming more popular on Facebook as a search tool, so using them cleverly is key. Overusing them can be a major annoyance though, so if you’re going to use hashtags make sure you have a strategy for doing so.

5. A POST THAT IS FIT FOR SHARING!



The following posts are examples of posts that, in my personal opinion, could be done in a more successful way. In highlighting these I’m using them simply as examples in order to assist other like posts and businesses by offering some suggestions on how they can ‘rock it’ in the Social Media world and turn their efforts into better ROI. Of course, you’ll benefit from this too... read on!

PLEASE READ


BUSINESS: SKYDIVE BAY OF ISLANDS

1. No Image Grabbing someone’s attention while they’re scrolling through pages and pages of their news feed is key. Their page is already full of text, so a text only post is not going to cut it. Not only that, but if you’re not including an image you’re wasting a prime slice of 400x400 pixel real estate that could be used to give value to your fans and promote your brand.

2. No Value This post is simply promotion of a service. This post could be made better by at least offering something special, a bonus or discount for Facebook fans that would answer the “What’s in it for me?” question.

SUMMARY

Your posts should always leave someone with a sense that they’re better off for stopping by your page. Including an image that offers value with good information, or simply looks amazing, will make them want to come back.

1. A POST THAT NEEDS A BIT OF LOVE!

WHY DOESN’T THIS POST ROCK?


BUSINESS: BRUMBY’S NZ

1. Image Size Facebook is quite generous with the amount of image space you can use and as you can see here there’s a lot of unused black border in play. You get 400x400 pixels in the news feed and almost 900 pixels wide in the photo viewer so you may as well use it. Make sure your images are crisp, clear and large enough to take up all the space that you’re entitled to.

2. Image Source I can’t vouch for where this image came from but from my experience it looks like it’s been grabbed from Google Images and uploaded without checking what size it is. As above I suggest using your own images or one from a stock image service.

SUMMARY

Get some great images and your posts will rock! I’m sure by now you’ve picked one of the main themes in this special report: It’s all about the images you use and how you use them to make your posts stand out.

2. A POST THAT GIVES THE WRONG IMAGE!



BUSINESS: DE WINKEL YOGHURT

1. Branding This is one of those images that is very shareable and as you can see it’s already gained one share. Unfortunately two opportunities have been missed though. Tagging the business in the text of the post and using an image that you own and therefore can manipulate means you can place your brand’s logo on the image. When your post gets shared, that’s immediate brand recognition for you.

2. Asking an open ended question When you ask questions in your posts, make sure it’s one that requires an individual answer. Questions that beg a simple Yes/No answer, like this one, don’t give your fans a chance to get emotionally involved with your post. Maybe ask them where they’ve seen a stunning sunset, or who they’d like to share this view with and you’ll get better results.

3. Image Size We’ve covered this a few times, make sure the image you use takes full advantage of the space that Facebook makes available to you.

3. A POST THAT ASKS THE WRONG QUESTION...



BUSINESS: KAPITI

1. Too much text When I see a post like this the “sorting” part of my brain thinks “too much, too hard, don’t have the time”. Also because they’ve used a link to their own website a lot of the detail could be taken care of there without clogging up the news feed. A simple one or two line summary with the website link would be faster and more appealing to read.

2. Image Opportunity This image, although appealing, is smaller and has no branding for the business. There’s a lot more room to include a bigger image. Also I’m sure this business has invested in some tasty pics of their tasty products, so a larger branded image would’ve worked much better in this post.

3. Wrong question Although the post has a question, it is a simple Yes/No answer so it doesn’t encourage or inspire any engagement. Maybe asking “What’s your favourite cheese and why?” with a small prize for the best answer and this post could’ve been inundated with comments.

4. A POST THAT COULD BE MORE CHEESY!



BUSINESS: HARVEY NORMAN

1. Image choice The image they’ve used here is simply not inspiring because it doesn’t offer any value. It’s just a snapshot of people milling around an expo stand. Your image should always answer the “What’s in it for me?” question by being visually stunning or offering something of benefit. They’ve asked me to “come check us out” but honestly, where’s my reason to do that??

2. Comment management The only comment that this post has attracted is a negative one about the business in general. Further to that, it has not been addressed with a reply. When comments like this happen, it’s very important to manage them quickly with a response that comes from a place of service, just like you would if the person rang on emailed you. Leaving this sort of comment out there in the public eye with no response could be damaging for the brand.

5. A POST THAT IS UNDERVALUED!



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