5i media credential
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Transcript of 5i media credential
About Us
Netrove is a regional venture capital and corporate finance advisory firm in technology. Therefore, it has network and constantly be updated with innovative technology from leading countries.
2008* is founded from Hong Kong and formerly known as Pixel Media.
* started as an ad-network in Vietnamese new media market.
Now* grown significantly and expanded its network of products further into the Social Media , Search (SEM, SEO), Mobile Ad/Marketing and Email Marketing...
* Fifth iMedia is a One-stop shop digital media companyoffering innovative strategy/solutions for internet -PC &mobile campaigns.
Our Group Vision
“Converging mobile & online digital communities seamlessly through marketing, communication and infotainment”
“Integrating 360° Digital Solutions across different platforms to maximize the ROI or impact on purchase decision”
Innovation technology
from Netrove group
Creative strategy with
360 degree implement
One stop shop for digital
media
Advanced in-house tools
Young and passionate
team
How we are Different
What we do
Creative
Work
Display Ads
Search Marketin
g
* Campaign Consultant* Creative idea and concept* Creative design
* Standard banners* Rich banners* Ads network
* SEO (Web search, Crisis management…)* SEM (Google display network, Google ads…)
Social Media
Mobile Marketin
g
Email Marketin
g
* Facebook fanpage management & group activity* Influencer activity* Forum seeding* Youtube channel* FBlog network* ZingMe, GoVN, Twitter, LinkedIn…
* Text* Newsletter* Pictures* Survey
* Broadcast* SMS* Text to Vote/Win* Mobile Ads network
Fifth Ecosyste
m
- Monitoring tool
- Influencer tool
- Social Insights
- Social Ads optimize
It’s not just about KPI but how we solve problem
arising and drive campaign effectively.
How we Work
* Brand* Audience* Digital
technology
* Umbrella concept
* 360 development
* Digital implement * Channel
* Budget allocation
* Timeline
* Monitoring* Reporting* Key
learning
Display Ads
* Be in good partnership with popular sites* Better offer with high discount rate
Ad Network
•Approach right target consumer•Report in time and transparently• Can be optimized for most effective campaign•Own attractive positions with creative banner formats
Over 500 + qualified websites in our network
Over 18,000,000 + number of unique visitors each month
Over 1,500,000,000 + ad impressions every month
Original Display Ads
Search Marketing
Searching the information is a trend & 40% of searching online are from offline advertising.
for PR linkfor website
Social Media
SocialNetwork
MicroBlogging
ContentSharing
Foru
m
Email Marketing
Different formats for various purposes: text, newsletter, picture or survey
40 mil databases System to broadcast email Got legal license
Mobile Marketing
Mobile SMS
Short code 8x47Text to broadcastText to voteText to donate…
Without branding
Branding
Mobile Ads network
Cover 80 premium wapsites & Cover 1 mil unique visitors &15mil impression/ month
We have 30 mil
databases
Fifth Ecosystem
Monitoring Tool: Listening clients and Analyzing marketSocial Tool: Assisting
to better manage and analyze the growth rate of page, comparing the pages with competitors’ pages so brands could reach target customersSocial Ads optimize: Cookie tracking technology allows our advertisers to leverage website visits and re-target ads to those users on FacebookInfluencer Tool:
Managing, monitoring and tracking large scale marketing campaign
Client list
Partners
Objective
- Increasing Brand love and Brand awareness- Collect prospect consumers data base
Marketing
Channels
Idea
Giving product sample when they registered on banner or website
Result
Total Impression: 219,153,245
• Facebook Ads: 50,682,164
• Adnetwork: 168,471,081
Registration: 44,487
• Forum: 2,589
• Facebook: 9,599
• GG Adwords: 1,587
• Adnetwork: 30,712
Jupiter FI 2013
Objective
Idea and strategy
- Build Jupiter fan page as a “Mr. J”
- Build a community with highest
engagement
- Increase Brand love and Brand
awareness
Build fan page Mr. J as a Male icon who is:- Smart- Adventure addict- Live life to the fullestContent- A place for sharing passion of a
Mr. J about adventure, about their own style
- 30% content will be contributed by fan
Activity- Offline event - Game for fun- Encourage sharing
Result
Jupiter FI 2013
From 0 to 34,795 fans, 6,516 TAT
Weekly total reach:10,563 unique users
Attract 270 people to go offline
Thank You Mom
Objectives
Building emotional bonding & engagement
Idea
Set a wake-up call to urban community about aging mothers. Call them to express their love to mom through social platform.
Result
* From 0 to 25,000 fans* 1,000 cards sent* Reach 638,711 unique users through viral
Strategy
* Inspiration building up* Call for action: Users send their words to their moms, P&G make them real in beautiful cards and send it on behalf of users* Users tell stories of their mom’s dreams* P&G make those dreams come true
Objectives
Increase the brand awareness of young urban female on holidays.
Idea
Rang Ngoi Dang Xuan photo beauty contest with an application to upload and edit picture. Users can drag and drop products in the picture.
Result
* From 0 to 7,936 fans* 1,000 photos submitted
Rạng Ngời Dáng Xuân
Social Fanpa
ge
MARKETING CHANNEL
Strategy* Easy tool for creating entry with product placement* Feature viral through the microsite* Influencers are invited to join the contest and share about the information* Mini-games and prizes are set-up for impressive entries, pushing up the campaign
Crisis Management
6th Floor, NNC building16Bis Nguyen Dinh Chieu St.,Dist. 1, HCMC, Vietnam.t +84 8 3911 7379f +84 8 3911 7378
6th Floor, Anh Minh building36 Hoang Cau St., Dong Da Dist.,
Hanoi, Vietnam.t +84 4 3726 4253f +84 4 3726 4254