5G LAB - TransferAllianz e.V.€¦ · 5G LAB GERMANY Startups aus der Forschung –ein kleiner...
Transcript of 5G LAB - TransferAllianz e.V.€¦ · 5G LAB GERMANY Startups aus der Forschung –ein kleiner...
5G LAB GERMANY
Startups aus der Forschung – ein kleiner Erfahrungseinblick
Gerhard P. Fettweis – Vodafone Chair Professor, TU Dresden, Germany
– CEO, Barkhausen Institut, Dresden
serial entrepreneur
VODAFONE CHAIR
University Startup Environment
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Traditionelle Uni-Industrie Beziehung
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IndustryUniversity
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From Dr. Armin Wieder
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University Startup Model – US Version
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Unfair Sauce – US Version
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University
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Experienced
Entrepreneurs
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Entrepreneurs
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Secret Sauce – US Version
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Networked
Entrepreneurs
Networked
Angels
Bosses Industry
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The First Canyon: Founding the Company
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founding
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Some Academia Team Challenges in Europe
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• Team has celebrated past
• “Walk on water mentality”
• Never engineered a product
• Never delivered a product
• Never delivered maintenance
• Never calculated costs
• Maybe never experienced coaching of seniors
• “you come to me” – not – “I come to you”
• Entrepreneurship: learning by doing, not by reading text books
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The Vodafone Chair’s Startup History1999 OnDSP™ based WLAN chip-sets
2000 SON systems
2003 Broadband Wireless HW (LTE,…)
2004 Module and reference board design
2005 MPSoC semiconductor IP
2007 Wireless audio
2008 Network performance measurement
2008 LTE Cellular Handset Chip IP
2010 Satellite Communications
2012 Startup incubation and growth partner
2013 IoT solutions
2013 Bitcoin harvesting engines
2013 Massive MIMO Cells
2014 Machine vision for manufacturing
2015 Cellular IoT Chip IP
2016 Telemetry for IoT
2002
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2012
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2012
2016
2017
2018
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The Second Canyon: Product
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founding product
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The Team1 Professor6 Senior scientists/lecturers4 Post-docs32 Ph.D. students15+ Master students2 Program managers12 Start-up incubator employees 2 Secretaries5 Lab engineers
@ TU Dresden: Key Facts & Figures
AccomplishmentsScientific:
• 92 Ph.D. grads
• 279+ Ms. grads
• 1000+ publications
• 17,500+ citations
• 200+ patent appl.
• 85+ patent families
Project Partners
IPP Sponsors
Innovation:
• 16 spin-outs
• 250+ engineers
Funding:
• € 60M Chair
• € 60M VC
• € 1/2B projects
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University Startup Model – EU Version
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ProjectDelivery
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Industry
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Konsequenz
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• Am Kunden das Wirtschaften erlernen ➔ B2B Projekte
• Umstieg auf B2B Produkte extrem schwierig
• Umstellung auf B2C Produkte fast unmöglich ?
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Where is your 10x ?
TU Dresden Gerhard Fettweis Slide 15
VODAFONE CHAIR Gerhard Fettweis Slide 16
Technology
10 years ahead of productization
Timeline1. Research
2. Standardization
3. Development
4. Product
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The Third Canyon: Market
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founding product market chasm
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Europe: Missing Repeat Entrepreneurs
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What can we do, to address missing TRUST
- Network
- Become “yet another startup” of a “viral source”
- Understand how to build trust – “brand name recognition”
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Your Unfair Competitive Advantage ?
TU Dresden Gerhard Fettweis Slide 19
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Product Specification – Pitfalls and Chances
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inside
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The Fourth Canyon: Exit
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founding product market chasm exit
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Vorschlag
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• 8 Wochen Regel (wie bei Baugenehmigung)
• Marginalitätsschranken? Z.B.:▪ # Patente
▪ # Mitarbeiter
▪ Umsatz
▪ Kaufpreis
VODAFONE CHAIR
My Your Unfair Competitive Advantage
For enabling serial startups ?
TU Dresden Gerhard Fettweis Slide 23
VODAFONE CHAIR
6G?2020+
5G2010+
4G2012+
3G2002+
5G Today
5G rushed into a standard 2 years early
Not considered: many key requirements
➔ “5G New Radio”: more like LTE + massive MIMO support
2G1992+
1G1980s
voicedata
robotics: Tactile Internet
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The Tactile Internet
The Manufacturing Revolution Ahead for Industry 4.0
Gerhard Fettweis Slide 27
http://www.witchdoctor.co.nz/wp-content/uploads/2013/01/robot-fabrication-station.jpg
http://www.actemium.com/wp-content/uploads/2016/05/robotics.jpg
Design Service: A Job Machine
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Inhaltfast actuators sensors & transceivers
Koordinatoren: Frank Ellinger, (Gerhard Fettweis), TU Dresden
Start 2014, appox. €75M Projectvolumen, 60+ Partner
Update 5G Lab Germany Members
[Team of 600+ Researchers]
NETWORK & CLOUDHARDWARE & WIRELESS TACTILE INTERNET APPLICATIONS
5G Lab Germany – Partners
5G LAB GERMANY
VODAFONE CHAIR
¥€$£ots of Opportunities Ahead
Start Now !!!
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Economies
• Informationsgesellschaft
• Wissensgesellschaft
• Erfahrungsgesellschaft
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The First Canyon: Founding the Company
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founding
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The Second Canyon: Product
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founding product
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The Third Canyon: Market
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founding product market chasm
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The Fourth Canyon: Exit
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founding product market chasm exit
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VODAFONE CHAIR
Thank you Vodafone for 24 years of continued support !
www.vodafone-chair.com
Follow us on twitter – https://twitter.com/vodafonechair – @VodafoneChair