5a ellie intro
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19-Oct-2014 -
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Transcript of 5a ellie intro
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@ellieeille
elliemirman
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The Role of Social Media in Lead Generation
Ellie Mirman | Hubspot
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THE ROLE OF SOCIAL MEDIA IN LEAD GENERATION
Ellie MirmanInbound Marketer & Customer Researcher, HubSpotTwitter: @ellieeille
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Social media is just one piece of the
puzzle.
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Social media is not magic.
Joining Facebook, Twitter, or LinkedIn will not revolutionize
your company or your marketing.
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You still need to:
• Identify your audience• Get them to notice you• Create value for them• Sell something to them• Keep them happy
None of this has changed.
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Social media is one tool,used best as part of a balanced inbound marketing strategy.
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79% more
followers for companies that combine a blog
with social media
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97% more links
(for better rankings)for companies
that combine SEO with social media
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Social media generates business results
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46% businesses
say they acquired a customer
from blogsor social media
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Both B2B & B2C companies
say they acquired a customer
from blogsor social media
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The Role of Social Mediain Lead Generation Funnel
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TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
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TOFUFill the top of the funnel
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Get Ideas for Content
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Create content your personas want
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Find Prospects
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Expand Reach of Content
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Encourage Sharing
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MOFUConvert in the middle of the funnel
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Capture Leads
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Identify Hot Leads
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Get Lead Intel
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AnalyzeMeasure the funnel
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Visitors Leads Sales
SEO
SocialMedia
Analyze conversion rates by channel
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Compare social media channels
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Measure total reach
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A few tipsTo leave you with
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Know your goal.
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Think like a publisher.
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Experiment.
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Learn, rinse, repeat.
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Case Studies
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Case Study: Palomar Technologies
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Case Study: Indium Corporation
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Developer, manufacturer, supplier of specialty alloys, solders, & thermal
interface materials
Dozens of blogs & bloggers
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Case Study: Vovici• SEO
• Blog
• Social Media
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The Results
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400+% increase in qualified traffic
1,000+% increase in blog subscribers
“We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.”
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THANK YOU
Ellie MirmanTwitter: @ellieeille
HubSpot:Website: www.HubSpot.comBlog: http://Blog.HubSpot.comGrader: http://Grader.com
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