58815
-
Upload
riyazkhan7 -
Category
Documents
-
view
215 -
download
0
Transcript of 58815
-
8/8/2019 58815
1/20
-
8/8/2019 58815
2/20
Insurance
Defense against Financial Failure; FinancialIndependence
-
8/8/2019 58815
3/20
You need Insurance
Ifyou need Protection
Ifyou need Savings
Ifyou need InvestmentIfyou care for your beloved Ones
Ifyou need Financial Security
IfUnforeseen even can happen in future
-
8/8/2019 58815
4/20
Growth In Insurance Market
20.4
11.25 11.57
15.6117.17
0
5
10
15
20
25
2002-
03
2003-
04
2004-
05
2005-
06
2006-
07
2002-03
2003-04
2004-05
2005-06
2006-07
-
8/8/2019 58815
5/20
MetLife
139 years Legacyof helping build Financial
Freedom for all
Fortune 500 CompanyIndian Operation started on April 11th 2001
MetLife India is a resultof Joint Venture
between MetLife International ,J&K Bank andother investors
-
8/8/2019 58815
6/20
MetLife
Contd
Among the Top Five private player inInsurance Sector in India
Strong force of 25,000 Financial advisors
MetLife in India is headquartered in Bangalore
Presentin 72 Cities through 90 Offices.
In Partnership with many Banks i.e. Barclays,
UTI, J&K Bank etc.
-
8/8/2019 58815
7/20
-
8/8/2019 58815
8/20
Vision & Mission
Financial Freedom for all
Building Long Term Customer
RelationshipWorld Class Customer Service
Innovative Market Oriented Product
Line
-
8/8/2019 58815
9/20
Have you met life today?
-
8/8/2019 58815
10/20
Have you met life today?
Life in MetLife to mean more than Life
Insurance. Its about the celebration oflife, beginning and the financial freedom
that leads to life significance
-
8/8/2019 58815
11/20
Product Portfolio
Protection
Policies
MultiPurpose
Accumulation
Policies
Retirement
Policies
Protection Plans
Ensure that your obligations
are meant in the event of
death and Disability.-Met Suraksha
-Met Mortgage
Retirement Plans
Provide additional
income tosupplement
savings.
-Met Pension
-Met Advantage
Plus
Accumulation Plans
Assist in funding
childs education,
Marriages etc
:Whole Life
:Endowment
-Met 100
Multi-Purpose Plans
For ever changing needs in
life
:ULIP
-Met Smart Plus
-Met Smart Premier
-
8/8/2019 58815
12/20
Market Share
74%
3%
8%
5%
10% LIC
MetLife
ICICIPrudential
Bajaj Allianz
Others
-
8/8/2019 58815
13/20
Sales & Marketing Strategies
Developing a Sound Sales Plan and ManagementStrategy
Developing Strong and Innovative distribution
ChannelBancassurance
Brand Building
Product Development
Public Relations and Internal Communication
Recruiting Dynamic and High Quality SalesProfessional
-
8/8/2019 58815
14/20
Marketing Tools
Tele Marketing - Direct Marketing in which sales person usestelephone to solicit prospective customers to buy product andservices.
Database Marketing - Analyze customer database and use theresults to form future projection that help toimprove efficiencyand develop new products
Bancassurance -Selling ofinsurance through a banksestablished distribution channels. Penetrating rural marketusing Bancassurance Mediumonly
-
8/8/2019 58815
15/20
Five Key Focus Areas
People
Product
InfrastructureBranding
Customer Service
-
8/8/2019 58815
16/20
SWOT ANALYSIS
StrengthsQuality Distribution channels
Strong Underwriting
Strong Brand Name
Quality products and Services
WeaknessesLimited Market Penetration
Low Market Share
Not a well know name in Interiors of India
FDI allowed only upto 26%
OpportunitiesCross sell financial Services are Untapped
Untapped Rural MarketBrand and Line Extension
Niche market
ThreatsIncreasing expenses and Low Profit Margins
Government Regulations and politicalsituation
Vulnerable to entryof new Players
Increasing Interest rate
-
8/8/2019 58815
17/20
Factors for Success
Strong ParentalSupport
MetLife benefit from parent Companys Global presence
Proven Track Record
International Standard of Customer Service
Using Technology as Business Enabler
Uses a Software Module called AURAwhich automatically
process an insurance proposal and issue the policy. Itensures quick turnaround time and accuracy
-
8/8/2019 58815
18/20
Factors for Success
Contd
Using FullTime Agents on Commission basis
Agents are Full Time Working on Commission basis
Reduce Fixed Cost
MajorAdvertisement Campaign
Internet
Television and other Audio Mediums
Telemarketing
Referrals
Personalization of Product andServices
Penetrating untappedSemi urban and rural market
-
8/8/2019 58815
19/20
Future Plans
Goal of 5 million customers by 2010
Further Expand operations to Class B andClass C cities and partof rural India
Aggressive Growth plans of 100% yoy for next2-3 years.
To capture a market share of 5% in Indian
Insurance SectorMetLife International plans toincrease its
stake in the Indian Subsidiary
-
8/8/2019 58815
20/20
Thank you