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5822 team presentation power of one bars
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Power of One Bars Jon Holmberg Vamsi Magnati 5822 Social Media 13 March 13
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Transcript of 5822 team presentation power of one bars
Power of One BarsJon HolmbergVamsi Magnati
5822 Social Media13 March 13
● Not-for-Profit Organization● Nutritional Bars● Mission
To support Feed My Starving Children's mission of feeding the hungry children of this world by providing a nutritional 1 for 1 giving opportunity to consumers of nutrition bars. We are a Not for Profit organization.
Power of One Bars...
● Inspired by Feed My Starving Children● 16,000 Children Die Daily of Hunger● One Bar Equals One Meal
○ 12 Bars Provides 13 Meals
Power of One Bars....
● Chocolate Peanut Butter● Ingredients
Ingredients: Power of One Protein (soy protein isolate, peanut butter, nonfat dry milk, sodium caseinates (milk), egg albumin), corn syrup, brown sugar, milk chocolate coating (sugar, palm kernel oil, nonfat milk solids, cocoa powder, soya lecithin, salt and natural flavor), peanuts, nulomoline, vegetable shortening, molasses, water, milled almonds.
Allergy Alert: soy, milk, eggs, peanuts and tree nuts
Power of One Bars...
Power of One Bars...
VAMSI
Nutrition Bar Market...
"Socially aware, cause-oriented, philanthropic-minded, nutritionally-aware consumers because they want to give back and understand the value of the bar they are consuming."
Target Audience...
Message..."Enjoy the Bar, Give a Meal. Here is a way for socially aware nutrition bar consumers to give back while enjoying a great tasting nutrition bar. $1.21 is a great value for a bar and a meal for a child in need."
● Website○ http://www.powerofonebar.com/index.html
○ Blog updates incorporated; posting random
● Facebook○ http://www.facebook.com/PowerofONEbar?fref=ts
○ 107 likes
○ No Related Pages
○ Average Virality of posts: 13%
○ Post Frequency: 1 - 6 times per months
Current Social Media Uses...
● One person up to five hours per week
● Budget: $500 annually
Available Resources...
● Link with FMSC Closer○ Link FB Pages○ Co-sponsorship Events○ Location sponsorship / support
● Broaden Audience with Market Data○ Widen Search Terms / Meta Tags
● Develop Metrics
Proposed Strategy...
● Establish Wider SM Presence○ Website / Blog Enhancements○ Facebook Enhancements○ Twitter○ YouTube○ Instagram
● Link Applications Together● Establish Implementation Timeline
Proposed Strategy...
● Advertising○ Google Keywords○ FB Advertising○ Groupon
Proposed Strategy...
● Social Media● Related pages on FB● Link to one another's Posts● Co-sponsor postings
FMSC Relationship...
VAMSI● Expand audience to focus on active
lifestyles● Expand on Social Relevance
Cast a Wider "net"...
VAMSI● Current
one for one,1 for 1,one,charity,power of one, power of one bar, FMSC, Feed My Starving Children,nutrition bars,power bars,FMSC, Feed My Starving Children, nutrition bar, all-natural, charity, help the poor, power bar, breakfast food, on-the-go food bar
● Additional Terms to addhunger, world hunger, healthy snack, health food, breakfast bar
● QR Codes○ Utilize QR Codes on packaging and advertisements to leverage expsosure
Meta-tags & Search Terms...
● Enhance Appearance● Link SM Icons to Site● Change Page Order● Links to FMSC Website (Corporate & Sites)
Website...
● "Power of One Challenge"○ When do you use POB's?○ How do you use POB's?
Website...
● Blog○ Less random posts○ Connect SM applications to posts○ Relate to world hunger & FMSC activity○ Create RSS Feed with blog
Website...
● Use Related Pages with FMSC● Milestones for Meals Donated & Events● Rework format and wording● Post less Randomly
○ Make interactive with social relevance○ Make interactive with "how I use POB"
acebook...
● Create Twitter Account● Utilize Tweets for:
○ Promotions○ Events○ How others are using POB's○ Blog Post updates
witter...
● Link FMSC videos● Video's of Events● Power of One Challenge
\ ...
● Set up Instagram Account● Develop younger market● Incorporate into "Power of One"
Challenge
Instagram...
● Link SM applications to Website blog posts
● Create Hootsuite account to organize posts
Link them together...
VAMSI● GOAL: Sell 7,500 bars quarterly
Key Metrics...
● Google Keywords● Facebook Advertisements● Groupon
Advertising Campaign via SM...
● Establish Budget CPC or Daily● Define Keywords by Popularity
Google Keywords...
● Establish Facebook Offers● Develop Facebook Ad
Facebook Ads...
● Establish Groupon Goods campaign○ Leverage Direct Market
Groupon Goods...
VAMSI
Timeline...
