58 58 Hero Honda
Transcript of 58 58 Hero Honda
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HERO HONDA MOTORS
Presented By(Group-4)Hrushikesh RoutMamatarani Sahoo
Imran KhanJyoti Ranjan MekapJagdish PadhyMadhumita NayakManoj Biswal
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INTRO.
HISTORYHero, is the brand name used by the Munjal brothers in the year 1956 with theflagship company Hero Cycles.The hero honda started in the year 1983 with joint collaboration agreement with
honda motor co. ltd. Japan.MISIONHero Hondas mission is to strive for synergy between technology, systems andhuman resources, to produce products and services that meet the quality,performance and price aspirations of its customers.VISION
the vision of a mobile and an empowered India, powered by Hero HondaAt the
same time maintain the highest standards of ethics and social responsibilities.
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ContKEY POLICIES Environmental policy Quality policy
Safety policyCSR Raman munjal vidya mandir Raman munjal memorial hospital Raman munjal sports complex
Vocational training centre Adult literacy mission Marriages of underprivileged girls Rural health care
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Board Of Directors Mr. Brijmohan Lall Munjal-Chairman & Whole-time
Director Mr. Pawan Munjal -Managing Director & CEO Mr. Toshiaki Nakagawa -Joint Managing Director
Mr. Sumihisa Fukuda -Technical Director Mr. Om Prakash Munjal- Non-executive Director
ACHIVMENTS Total sales OF 9,72,095 units, growth of 28.5 per cent in
the f.yr 2008-09
Major contributor to india GDP Total turnover(Net sales & Other Operating income)
Rs 3202 crores, growth of 35.6 per cent Over 55 per cent share in domestic motorcycle market
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SPOTLIGHTS
Present new bike modelsof Hero Honda
New Hero Honda KARIZMA
coming soon
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Operating profit before tax and
profit after tax(Rs in Crores)
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2004-05 2005-06 2006-07 2007-08 2008-09
O.P.B.T(RS IN CRS)
P.A.T(RS IN CRS)
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Cont.
0
200
400
600
800
1000
1200
1400
2004-05 2005-06 2006-07 2007-08 2008-09
NET OPERATING PROFIT(RS IN CRS)
NET OPERATING PROFIT(RS IN CRS)
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Strengths
Ability to understand customer needs and demandsRecognized brand nameEffective advertising capabilityIt provides after sales service
TechnologyMaintenance cost is lowResell value is highCompanys name is synonymous with fuel-effective bikes
& connectivity
SWOT ANALYSIS
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INTRO.
WeaknessesR&D is not close to the hero manufacturing plantHero is vulnerable in the joint venture because Honda
Motor Company has much powerBrand name of Hero itself has no importance in theautomobile industry
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Opportunities
Global Expansion
Expansion of target market
Become India's leader in scooter market
Financial help easily available
Large market for the high performance segment is
increasing with the up liftment of the lifestyle peopleRelatively low rate of interest and the discount prices
offered by the leaders and manufacturers for theincreasing demand of two-wheeler vehicles
Cont..
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ThreatsHonda motorcycles can go beyond Hero-hondaBajaj motors is a strong competitor
The big giant like Harley-Davidson will introduce soonin Indian marketPetrol price increasesPollution normsAluminum and steel price increases
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Finally..Hero Honda is considered to be most fuel-efficientbike on Indian roads. Most of the people are usingHero Honda bikes because of itsquality, mileage, lowermaintenance, good resale value, and its brand name.
Hero Honda should think about fuel efficiency in caseof upper segment bikes. if the company will considersome of its weaknesses to strength then it can bemaintain its position in motor bike segment for alonger period of time.
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Questions?
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Thank YouDRIVE SAFE, STAY SAFE
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