57th Mid-Year Meeting Social Media Marketing for Attorneys ... · Seminar Materials. 57th Mid-Year...

Vermont Bar Association Seminar Materials

57th Mid-Year Meeting

Social Media Marketing for Attorneys in Just 2 Hours a Month

March 21, 2014 Hilton Burlington, VT

Faculty:

George Aspland

Vermont Bar Association

57th Mid-Year Meeting

March 20 & 21, 2014

Social Media Marketing for Attorneys in Just 2 Hours a Month

Speaker Information

George Aspland is founder and President of eVision.

eVision, has been helping clients grow their businesses for over 15 years by increasing

awareness and targeted traffic to their web sites and social venues while improving the

ability of their web sites to convert visitors into inquiries, signups, leads, and sales.

Mr. Aspland speaks regularly on the subject of Search Engine Marketing and is a

regular contributor to Search Engine Land (http://searchengineland.com/author/george-

aspland) the industry’s leading online publication for the latest search news, research

and analysis, commentary and expert advice and PubCon Social Media and Search

Marketing Conferences (http://www.pubcon.com/). He wrote one of the industrys early

books the subject, The Guide to Search Engine Marketing, a step by step guide to

search engine marketing used by organizations who wish to optimize their own web

sites. He also writes a periodic online marketing newsletter which is sent to webmasters

and marketing executives around the world.

http://searchengineland.com/author/george-aspland

http://searchengineland.com/author/george-aspland

http://www.pubcon.com/

CONFIDENTIAL © Copyright 2014 eVision, LLC

Social Media Marketing for Attorneys

in 2 Hours a Month eVisionLaw.com


Social Media

• People submit or bookmark (tag), share, rate, or comment on content: such as Facebook, twitter, YouTube, LinkedIn, some blogs


Social Media Marketing Goals at Basic Level –

As Little as 1-2 posts a month on 2-3+ Social Venues

• Help increase organic visibility • Helps build awareness of you and your firm • Can help dominate Page 1 (more later) • MAY help increase incoming links to your

site, helping search rankings • Facilitates communication with vendors, job

seekers, some clients etc.


What to Announce • New services, technology etc • Key personnel changes. New partners • Charity • Facilities changes • Events • Awards & Recognition for firm or attorneys • New testimonials • Press Releases • Mention news about an area of law • Mention useful articles from others


The Process

• Use 2 to 5 social venues like Google+, LinkedIn, Facebook, YouTube

• Put lengthy content on one venue, announce on the others


What Social Venues Should You Use?

• Some to choose from – A Blog – LinkedIn Company Page – Google+ – Facebook – YouTube – Twitter


Charity Example

• Initial Announcement on blog, and/or press release, and/or Google+

Example charity press release posted on prweb.com


Charity Example

LinkedIn: Paste URL in update field


Charity Example

LinkedIn creates description which you can edit


Charity Example

Replace URL with a note or delete the URL


Charity Example

Google+: Paste URL in update field


Charity Example

Google creates description


Charity Example

Replace URL with a note or delete the URL. Then choose which “Circles” should see the update


Charity Example

Twitter Only 140 characters Some social media tools will automatically shorten URL’s We use bitly.com


Do Your Announcements Manually!

• Automated announcements usually not ideal

• Timing often not ideal


Build up Social Connections

• Takes just few minutes each time you log in on most social venues

• Add links to your social venues in email signatures

• Add links to your social venues on your web site

• Cross Link Social Venues


Think Twice About Too Many Updates.

• It’s not about quantity • Too many updates can annoy

your human connections • Beyond a basic level it’s about

Engagement (sharing, linking to, reviewing, commenting etc)…More later


Dominate The Search Results

on Page 1!

Social Results

Also: Local PPC News

Images Video


A Higher Level of Social Media Marketing Takes A Strategy

• Usually a Content Strategy is needed • High quality useful or interesting content

that is Engaged with. • Social Engagement = linking to content,

sharing, bookmarking, rating etc • Can help increase awareness, build

reputation, generate new business leads


Presented by George Aspland

[email protected]

www.eVisionSEM.com

888 576 5115

mailto:[email protected]�

mailto:[email protected]�

http://www.evisionsem.com/�

57th Mid-Year Meeting Social Media Marketing for Attorneys ... · Seminar Materials. 57th Mid-Year...

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