57247809-Continuous-Casting.pdf
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1 Continuous Casting Inves tments at U SX Corpora tion is a case involvin g a large, established mining and steelmaking company that after almost 80 years of eistence is deciding !hether to go for!ard !ith a "#00 million dollar investment to upgrade its $on %alley steel facility& 'rom its founding in 1(01 through the 1()0*s the company dominated the steel industry& In the 1(80*s USX !as hit hard by poor economic conditions and higher manufacturing costs& In addition, +minimills !hich had previously not been a competitive factor for USX, obtained cost advantages and began competing heav ily !ith integrated mills such as USX& USX responded by closing or selling eight of inefficient facilities and restructuring its remaining manufacturin g facilities to focus on hot-and-cold rolled sheet, strip and tin products rather than a larger range of products !hich it had done in the past& .dditionally, USX invested over "/ billion to improve its processes to become one of the, if not the, most efficient steel manufacturer in the !orld by improving labor efficiency from 11 man hours per ton mhpt to 2ust 3 mhpt& .s described above, in the 1(80*s USX made many large investments to improve its efficiency and remain competitive in the market and a market leader, primarily as a lo! cost producer of high 4uality sheet and strip steel& 'or eample, it invested "800 million and "/00 million at t!o facilities, respectivel y, in the early 1(80*s to launch continu ous slab caster and hot -rolling mills& 5onetheless, the Comp any !as in a mature market and competition !as increasing& .lthough USX !a s an un4uestiona ble market leader for 80 years, like so many !ell established companies, by the 1(80*s and early 1((0*s !ould need to further increase innovation if it !as to be in the 106 of companies that !ould continue to gro! consistently over the net 10 years& USX !ould soon fin d itself in a position to Smith
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