How did you attract/address your

audience?

Blumler & Katz – Users & Gratification TheoryThe Users and Gratification Theory is a concept which tries to understand why consumers need the media for certain needs. It presents that the audience are not passive consumers of media but actually have power over what they see or hear in the media and have an active role in interpreting and applying media in to their own lives. Blumler and Katz suggested that media is used for the following;• Diversion• Social Interaction• Personal Identity • Surveillance• Entertainment

In my music magazine I attracted my audience mainly by the articles in my cover lines and contents page.

However I also addressed hip-hop and rap fans by using the image on the front cover to represent the genre

and also the font of my masthead and text throughout the magazine.

The articles and cover lines I chose were decided based on the most popular parts of the hip-hop and rap genre. For example I used big names in the genre on my front cover to attract fans of

those rappers and hopefully make them want to read more about them and want to buy the

magazine.

• I also used the image on the front cover to attract my audience as on the image the artist seems to look angry which represents the stereotypical view of the genre of my music magazine. When

choosing between each of the artist to put on my music magazine I felt that to attract my audience I had to put more stereotypical image on the front cover as I felt it would be more attractive to my desired

audience.