5.5 Ways to Improve Your Websites Conversion!

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    17-Aug-2014
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5.5 tips to improve your website's conversion rate and convert more visitors to buyers.

Transcript of 5.5 Ways to Improve Your Websites Conversion!

  • Alex Cohen | www.alexlcohen.com
    • Slim Down Your Checkout
    • Love Your Landing Pages
    • Juice Your Shipping & Return Policy
    • Answer Questions with Photos
    • Succeed with Site Search
    • 5.5 Test!
  • Worst Better Best
  • Good : Phone number Odd : Items visually separated Good : Security badge Good : No navigation or distractions Good : Privacy reassurance Hmm : Links too prominent? Good : Tells you where you are in the checkout Good : Required fields clearly labeled
  • Duh : Your website should work Duh : Have a product on your page!
  • Category Theme Product
  • Simple Reassuring Differentiator Where I Need to Know (Checkout) Type/Timing Upsell Easy to Find Friendly
  • Bigger Replicate the Offline Experience Details and Options Compatibility/ Reduce Returns & Service
  • Packaging In a Setting In Use
  • Lists Sorting Spell Check Learn to Interpret Misspellings Good Location, Good Design Usage Tips, Error Handling
  • Good : Ways to drill down Good : Sorting options Good Searches all categories Bad Doesnt group results
    • Which Checkout, forms, landing pages
    • Tool
      • Poor? Google Website Optimizer
      • Rich? SiteSpect, Test & Target, Optimost, Widemile
    • How
      • Pilot -> Wide -> Deep -> Confirmation
      • Worry about sample size, test length and statistical significance
    • What
      • # of steps, # of fields, headlines, distractions, visual hierarchy
  • Alex Cohen | www.alexlcohen.com