55 Brands Rocking Social Media with Visual Content

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55 Brands Rocking Social Media with Visual Content - Facebook, Pinterest, Instagram and Twitter

Transcript of 55 Brands Rocking Social Media with Visual Content


2. TABLE OF CONTENTSVisual Content on Facebook 1Visual Content on Pinterest.... 2Visual Content on Instagram.. 3Visual Content on Twitter...42 3. INTRODUCTIONAs Bob Dylan famously said, the times they are a changin. And social mediaseems to be doing it more frequently than other marketing channels.The most recent trend is the dominance of visual content. Facebook has turnedits walls into timelines. Instagram became so popular that Facebook bought itfor one billion buckaroos. And Pinterest--the online photo scrapbooking site--isnow the number three most visited social network in the country.If you arent prepared for the visual content revolution, you may be left in thedust. Thats why the HubSpot marketing team compiled this list of 55 brandskilling it with visual content on these top 4 visually-driven social networks. Usethis for inspiration to launch your visual content strategy.Good luck! 3 4. 1 Visual Contenton Facebook 4 5. COVER PHOTOS 5 6. STARBUCKSCater your photo to reflect the season.6 7. SUNRISE SIGNS7 8. FANTA8 9. QUIYKLine up your products into a colorful display. 9 10. AMSTERDAM PRINTING 10 11. CORNER OF ARTConnect your cover photo with your profile picture.11 12. UBER 12 13. INTERACTIVITY MARKETINGShare business facts in interesting infographic form.13 14. URBANDADDY 14 15. COCA-COLAUse inverse colors to increase aesthetic appeal. 15 16. THE MURDER MYSTERY CO. 16 17. GENERAL ELECTRIC Use one simple image to light up your brand page. 17 18. ISTOCKPHOTO18 19. GOPROFlaunt what your product can actually do.19 20. SHARPIE20 21. PHOTOSHELTER 21 22. DUNKIN DONUTSOn Facebook, its not about you--its about your fans. 22 23. ZIPCAR 23 24. OLD SPICE Be clever.24 25. VERIZON WIRELESS 25 26. BEN & JERRYS26 27. Start generating leads from Facebook with theHubSpot all-in-one marketing software:http://goo.gl/A7JqI 28. PHOTO ALBUMS 28 29. Upload photosof your productin creative ways. 30. OREO 30 31. TACO BELL 31 32. Educate youraudience. 33. IMPACTBRANDING 33 34. Upload photosthat featureyour customers. 35. BETTY CROCKER35 36. HUBSPOT36 37. 2 Visual Contenton Pinterest 37 38. CHOBANICreate multiple boards with images that relate to your brand.38 39. CHOBANIEach board should contain relevant visual content. Chobani does so by showcasing all thedelicious treats their fans have made with their product.Remember: On social networks, its not all about you. 39 40. ORECKDescribe your brand in a few words. Users are on Pinterest to pin, not to read.Put simply, Oreck is clean made easy.40 41. ORECKUse content related to your product to help promote your own.Cleaning supplies arent the most exciting products to look at. Oreck showcases variousfloor designs, tying it to their product by saying, the prettiest floors need the best of care.41 42. MASHABLECategorize your boards as you would your website.Mashable pins to boards that fall into the same categories as the articles they publish onmashable.com 42 43. MASHABLESend users back to your website.Mashable hosts a weekly photo contest. In order for users to participate, they must bedirected to a link on the Mashable site. 43 44. ETSYPin. A lot.According to RJ metrics, over 80% of pins are re-pins. This emphasizes the importanceof pinning new content. Etsy has 30 boards with 1592 pins (as of May 28, 2012).44 45. ETSYTap into the platforms audience.Pinterest first became popular with women planning weddings--and that group is still thelargest Pinterest demographic. Although wedding accessories are only one part of thebusiness, Etsy dedicates an entire board to weddings. A smart choice for this platform. 45 46. DRAKE UNIVERSITYTake advantage of all things cute.By pinning photos of adorbs bulldogs (the school mascot) Drake University is sharingimages that capture the attention of users beyond those in Drake community. 46 47. PEAPOD DELIVERSFood.Who doesnt like food? Any company in the food industry has the ability to shareendless food recipes and products. 47 48. GEMake your content interesting.When you think Pinterest, you dont think, cute tech pictures! But GE engages usersby highlighting the biggest and baddest technologies theyve produced.48 49. AARPShow versatility.Whats a company for people 50+ doing on Pinterest? AARP is pinning interestingimages that could attract people outside of their target audience. This could bring incustomers through the children and grandchildren of their target customer. 49 50. MODCLOTHBe different.In a world of color, ModCloth focuses on black and white images to show of theirvintage collection. 50 51. WHOLE FOODSTake a colorful spin on basic life teachings.Weve all been told to eat our vegetables--and when theyre yummy, we do! WholeFoods isnt pinning pictures of your everyday broccoli and spinach. Theyre presentingimages of unique veggies that look like nothing but a delight to indulge in. 51 52. MINTEDNarrow your focus.Pinterest allows you to have endless boards. That means you can create specificboards catered to one specific idea.52 53. CLUB MONACOKeep it customer-centric.Club Monaco shows off its trendiest products by featuring photos customers sent instrutting their stuff!53 54. Find out how much traffic and leads Pinterestbrings to your business.http://goo.gl/A7JqI 55. 3 Visual Contenton Instagram 55 56. PUMAShow off your brand logo innew and appealing ways.56 57. PEPSIMAX57 58. COACHIf youve got a prettyproduct, strut its stuff! 58 59. FOREVER 21 59 60. CELTICSPeople who love yourbrand want to see more ofits key players.60 61. BILLBOARD61 62. BRISKKeep it simple.62 63. 4 Visual Contenton Twitter 63 64. SPOTIFY Use your background to list keyfeatures of your product or service. 64 65. SITEPOINT65 66. CATERPILLAR INC. 66 67. IDEAPAINT Use your background as a space to showhow your service can improve something.67 68. SNAPPLE68 69. NAKED JUICE Use your background as a space toprompt visitors to do something. 69 70. LEGO GROUP 70 71. MCDONALDS 71 72. DISNEY PIXAR Use your background to highlightyour latest product release. 72 73. TWITTER73 74. HubSpot software can show you exactly whereyour visitors and leads are coming from.http://goo.gl/A7JqI 75. CONCLUSIONWe hope these examples inspired you to use compelling visuals in yourmarketing, not only on Facebook, Instagram, Pinterest and Twitter, but alsoacross other marketing channelsemail, blog, calls-to-action. Dont wait toincorporate the lessons you have learned here.As soon as you make changes to your social media strategy, start tracking theresults of your efforts. How many visits did social networks drive back to yourwebsite? Did they result in new leads or sales? This is all information you canobtain through the right marketing analytics. Sign up for your free hubspot 30-day trial to start measuring and optimizing your marketing.75 76. 76