簡報

14
New Trends in International Tourism Development Joseph A. McInerney Pacific Asia Travel Association ITF Conference Taipei November 3, 2000

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Transcript of 簡報

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New Trends in International Tourism Development

Joseph A. McInerneyPacific Asia Travel Association

ITF ConferenceTaipei

November 3, 2000

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Change is Constant

• Competition is up

• Yields are down

• Margins are tight

• Competition is fierce and smart

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Trends Affecting Travellers

• Young travellers

• “Post-materialistic” generation

• Explorers

• Culturally sensitive

• The human touch

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Trends Among Travellers

• Ecologically aware

• Convergence of payment and ID systems

• Seamless travel

• Consistency of product delivery

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Trends Among Travellers

• Working longer

• Shorter vacations

• Shorter holidays

• Loyalty programmes

• Increasingly fickle travellers

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Trends Among Travellers

• Increasing power of the Internet

• Average age increasing

• Medical treatments on holiday (!)

• Health and spa tourism

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Trends Among Travellers

• Increased role of the media

• Country A B C D

• Travel advisories

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A lie can travel halfway around the world, while the truth is still putting

on its shoes.

-- Mark Twain

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Destinations need:

• Smart media management

• Experienced public relations team

• Crisis management plan in place

• Confidence and perception are vital commodities

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Tourism Trends

• World-class efficiency with a local touch

• Monitor public response

• Short-term results

• Profits today

• Relentless quest for value

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Tourism Trends

• Mergers and acquisitions

• Price competition

• Higher capacity aircraft

• Airline alliances

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Tourism Trends

• Internet distribution

• Tourism Satellite Accounts

• Liberalise aviation traffic rights

• Visas on arrival

• Tour guide training and regulation

• Niche tourism

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There are no short cuts.

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Joseph A. McInerneyChief Executive OfficerPacific Asia Travel Association

[email protected]