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New Trends in International Tourism Development
Joseph A. McInerneyPacific Asia Travel Association
ITF ConferenceTaipei
November 3, 2000
Change is Constant
• Competition is up
• Yields are down
• Margins are tight
• Competition is fierce and smart
Trends Affecting Travellers
• Young travellers
• “Post-materialistic” generation
• Explorers
• Culturally sensitive
• The human touch
Trends Among Travellers
• Ecologically aware
• Convergence of payment and ID systems
• Seamless travel
• Consistency of product delivery
Trends Among Travellers
• Working longer
• Shorter vacations
• Shorter holidays
• Loyalty programmes
• Increasingly fickle travellers
Trends Among Travellers
• Increasing power of the Internet
• Average age increasing
• Medical treatments on holiday (!)
• Health and spa tourism
Trends Among Travellers
• Increased role of the media
• Country A B C D
• Travel advisories
A lie can travel halfway around the world, while the truth is still putting
on its shoes.
-- Mark Twain
Destinations need:
• Smart media management
• Experienced public relations team
• Crisis management plan in place
• Confidence and perception are vital commodities
Tourism Trends
• World-class efficiency with a local touch
• Monitor public response
• Short-term results
• Profits today
• Relentless quest for value
Tourism Trends
• Mergers and acquisitions
• Price competition
• Higher capacity aircraft
• Airline alliances
Tourism Trends
• Internet distribution
• Tourism Satellite Accounts
• Liberalise aviation traffic rights
• Visas on arrival
• Tour guide training and regulation
• Niche tourism
There are no short cuts.
Joseph A. McInerneyChief Executive OfficerPacific Asia Travel Association