Alcatel-Lucent BMCB R O A D C A S T M E S S A G E C E N T E R | R E L E A S E 2 . 0

The Alcatel-Lucent Broadcast Message Center (BMC) application supports message broadcasts to mobile devices

in a specified geographic area. The Alcatel-Lucent BMC supports broadcast of government emergency alerts

as well as commercial message broadcasts.

Government emergency alerting serviceThe use of cell broadcast technology to deliver emergency alerts has been widely accepted due to its reliable message delivery during emergencies and wide usage of mobile phones. Parallel projects are being conducted in the U.S. (Commercial Mobile Alert Service [CMAS]), Japan (Earth and Tsunami Warning System [ETWS]), and within the EU (Integrating Communi­cations For Enhanced Environmental Risk Management and Citizens Safety [CHORIST]). The Alcatel­Lucent BMC has been designed to serve as a Commercial Mobile Alert Gateway in carrier networks. It is compliant with emergency service standard require­ments (e.g., CMAS requirements in the U.S.) and also meets country­specific emergency requirements. The current release (Release 2.0) supports full compliance with CMAS specifications. Due to its flexible design, the BMC can be offered as a complete solution for countries interested in geographical coverage of government alerts.

Commercial broadcast serviceAlcatel­Lucent BMC Release 2.0 supports commercial message broadcast for applications such as information messages, security alerts, enterprise level message broadcasts, mobile

advertising. The Alcatel­Lucent BMC provides a broadcaster web portal for broadcast message management. The access control mechanism is implemented to provide a virtual operational environment to multiple independent broadcasters. The broadcasters can be enterprise IT administrators, campaign managers, retailers/businesses, and individuals with a need to broadcast messages to a specified target delivery area. Commercial message broadcast will be targeted to specific broadcast areas identified with a user­friendly name. Such areas can be defined to have a geographic shape (polygon) associated with them or could be mapped to specific broadcast zones, containing a group of cells/sectors, within the service provider network. The Alcatel­Lucent BMC can be configured to allow a broadcaster to use a specific set of broadcast target areas for message broadcast. Depending on the broadcaster’s scope of operation, such broad cast areas could be specific local areas, regional areas, or entire PLMN of the mobile service provider.

Alcatel­Lucent BMC Release 2.0 supports the generation of CDR/billing records for commercial broadcast service. As per the BMC roadmap, BMC 3.0 will support the ATIS standard CBE­CBC

Alcatel-Lucent Broadcast Message Center | Release 2.0 | Data Sheet2

interface, which will allow broadcast capability for external content aggregators.

The business model for the commercial broadcast application is primarily supported by revenue from advertis­ers, interest groups, and enterprises that are interested in the broadcast of messages to mobile users in the target delivery area. The revenue and business generated by the message broadcast applications benefit all entities involved in the value chain. The carrier can generate new revenue using the Alcatel­Lucent BMC to broadcast a geographically targeted commercial broadcast.

Release 2.0 of the BMC supports three delivery technologies:

• Code Division Multiple Access (CDMA) network with interfaces to Mobile Switching Centers (MSCs)

• Universal Mobile Telecommunica­tions System (UMTS) network with interfaces to Radio Network Controllers (RNCs)

• Global System for Mobile Communi­cations (GSM) network with interfaces to Base Station Controllers (BSCs)

Features

• Supports delivery of broadcast mes­sages (emergency or commercial) to a large geographic area (defined by geographic shapes or broadcast zones)

• Enables delivery of alerts based on static (pre­populated) or dynamic (using circles and polygons) alerting

• Translates geo­target areas to network nodes/elements (MSC, RNC, BSC, cell, cell sector and broadcast zones)

• Retransmits alerts, updates alerts, and cancels alerts

• Displays status of active alerts on the dynamic web portal

• Establishes a secure interface to alerting gateway (IPSec)

• Validates message content

• Complies with major standards: CDMA (IS­41/IS­824/IS­637), UMTS (3GPP 25.419) and GSM (3GPP 23.041)

• Supports geo­diverse deployment and Network Equipment Building Standards (NEBS)

• Built on the Alcatel­Lucent IMS Application Server (IAS) platform using an Advanced Telecommuni­cations Computing Architecture (ATCA) v2 chassis

Benefits

• Complies with CDMA, UMTS and GSM standards for cell broadcast and all relevant emergency alerting standards

• Leverages Alcatel­Lucent’s extensive interoperability experience with other network elements — Short Message Service Center (SMSC), MSCs, BSCs, RNCs

• Offers CDR/billing records for commercial broadcast service

• Proven end­to­end solution certified in Alcatel­Lucent laboratories

• Standardized ATCA chassis offers a scalable solution for multiple appli­cations and future growth with:

¬ Carrier­grade reliability

¬ Improved manageability and serviceability

¬ Lower power consumption

¬ Reduced equipment footprint

¬ Remote management and support

• Future­ready platform that can sup­port all future cell broadcast­based and multimedia­based commercial broadcast services

Figure 1. Alcatel-Lucent BMC network architecture

UMTS terminals

NodeB

RNC

GSM handsets

BTS

BSC

Alert gateway Alert gateway

Commonalerting protocol

• Commercial and emergency broadcast message generation • Authentication and validation of broadcast messages• Maintain service provider profiles• Multiple alert gateways in government domain

• Mated-pair BMC supports external gateway function• Single point of entry for broadcast messages in carrier network• Gateway for message delivery to CDMA and GSM/UMTS networks

Federal, state and local agenciesAdvertisers and interest groups

Government/commercial domain

Carrier domain

XMLXML

CDMA handsets

Cell site

MSC

Data replication

3GPP 23.041CBS-BSC

3GPP 25.419lu-BC

IS-824, IS-637SMDPP

CDMA network GSM network UMTS network

Commercial broadcast web portal

Aggregation gateway

(Release 3.0)

MC CBC MC CBC

CMSP gatewayBMC

CMSP gatewayBMC

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Technical specifications

Configuration• Can be deployed as a standalone system,

or a pair of BMC nodes

• Can be deployed in a geo-redundant mated-pair configuration

Hardware• Built on the Alcatel-Lucent IAS platform

• Standards-compliant PICMG 3.0 ATCA chassis and blades support up to 12 application blades in addition to the LAN switches and shelf manager cards; two shelf manager cards in dedicated slots provide monitoring and alarm notifications for the chassis power supplies, fans, LAN switch blades, and application blades

• Add-on servers, switches and routers (Sun Netra 5220 servers, LAN switches, Cisco routers etc) are supported in the IAS cabinet to meet customer network and interface requirements

LAN switches• Two Malban switches provide Layer 2 switching

and external connectivity (up to three external WANs connected to Malbans are supported by the platform)

• LAN switch blades provide 1 Gb/s Ethernet ports for external LAN connectivity

Application bladesFour Rouzic application blades

• Two blades running I/O handlers, pilot functions, agents and connectivity to external WAN

• Two blades running MySQL cluster with two disks each

Software• Runs as an application on the Alcatel-Lucent

IAS Application Server, which provides common middleware and operations, administration and maintenance (OA&M) infrastructure for a number of applications from Alcatel-Lucent; in addition, for GSM networks, the application supporting BSC interfaces runs on Sun Netra T5220 servers

• Developed using an application development framework provided by the Alcatel-Lucent IAS Application Server platform

• LAN switch blades and application blades run Red Hat Enterprise Linux 5

Network interfaces • Three basic categories of traffic use external

networks for transport:

¬ OAM&P

¬ Communication with alert gateways in the government domain

¬ Communication with Mobile Switching Network infrastructure such as BSC, RNC and MSC

• Supports up to three external network interfaces to meet the needs of service providers who have separate IP networks for separate categories of IP traffic