50TH ANNIVERSARY CUSTOM BILLBOARD GUIDEBOOK · BILLBOARD SAMPLES TWO TYPES OF BILLBOARDS If you...
Transcript of 50TH ANNIVERSARY CUSTOM BILLBOARD GUIDEBOOK · BILLBOARD SAMPLES TWO TYPES OF BILLBOARDS If you...
PAGE 1 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD
50TH ANNIVERSARY
CUSTOM BILLBOARD GUIDEBOOK
HOW to CUSTOMIZE
CAMPAIGN BILLBOARD MATERIALS
February 16, 2017
PAGE 2 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD
CUSTOM POSTER GUIDEBOOK
TABLE OF CONTENTS
Billboard Samples 3
Custom Billboard Template 4
Fill In The Blank Suggestions 5
Photography Tips 6
This Guidebook provides OACB
members an overview and how-to
guidelines to customize billboards
to promote the Always There 50th
Anniversary Campaign in their local
communities.
PAGE 3 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD
BILLBOARD SAMPLES
TWO TYPES OF BILLBOARDS If you have access to billboard space, consider using
one of our Always There templates, which are
available in two sizes.
LOGO-FOCUSED TEMPLATE
One billboard design emphasizes the Always There
campaign logo and can be adapted to reflect your
county.
HEADLINE-FOCUSED TEMPLATE The second set of artwork will allow you to
customize the “Always ____” headline with a word
that reflects a story from your county.
LOGO-FOCUSED TEMPLATE
SAMPLE
SAMPLE
HEADLINE-FOCUSED TEMPLATE
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CUSTOM BILLBOARD TEMPLATE
CUSTOMIZING OPTIONS Billboard artwork that can be customized in a
number of ways to reflect a story from your
community is available for download on the Always
There tool kit. Files have been built in Photoshop
and will require Adobe Creative Suite software
to edit. Install the Univers fonts listed in the tool kit
before opening these editable files.
PERSONALIZE THE HEADLINE If using the headline-focused template, select
an impactful word or short phrase and use a font
that looks like handwriting to make the poster
more personal.
USE A REAL PHOTO Replace the picture with an engaging photo that
reflects your community.
UPDATE THE BRANDING Add your county board logo and URL at the bottom of
the billboard. If possible, update your website to
include a link back to the Always There campaign
website after it launches later this year.
SAMPLE
PERSONALIZE THE HEADLINE
USE A REAL PHOTO UPDATE THE BRANDING
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FILL IN THE BLANK SUGGESTIONS
Introduce the story told through your photo by
updating the fill in the blank headline with a
compelling verb. See list below for inspiration, but
feel free to come up with your own unique
headline.
ALWAYS…
• learning
• growing
• working
• achieving
• contributing
• discovering
• pushing boundaries
• making new friends
• trying new things
• supportive
• collaborative
• striving
• loving
FONTS Use a handwriting font in the contrasting teal to
emphasize and personalize your headline. You can
find links to download handwriting fonts in the
Always There tool kit.
FONT SAMPLES
Draw attention to your
billboard by using a
compelling and
customized headline.
Learn more about fonts at
AlwaysThereForOhio.org/toolkit
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PHOTOGRAPHY TIPS
These basic tips will help you enhance the quality
and energy expressed by your images.
FIND GOOD LIGHT
Move your subject to an area that is well lit,
preferably away from fluorescent ceiling lights.
Consider moving outside. Early morning and late
day sunlight provide a warm glow. Overcast skies
offer even lighting; bright sunlight makes your
subjects squint.
AVOID BACKLIGHTING
Make sure the light or sun is behind you so the
light falls on your subject’s face. Try shooting with
the flash on and also shoot with it off to
experiment with the best lighting.
KEEP COMPOSITIONS SIMPLE
One subject is all you need. Make sure the
background is uncomplicated and uncluttered.
TELL A STORY Include relevant objects in your subjects hands,
or pose them in an environment that supports the
story. Get up close and personal. If you
photograph more than one person, make sure they
are interacting in a way that adds to your story.
Consider embraces, shaking hands, holding a
common item, sitting close together or back to
back, etc. Tell them jokes to make them laugh. Ask
them challenging questions as you shoot, it will
make their eyes light up.
Showcase your unique
stories with the perfect
photograph.