500’s Demo Day: Post-Seed >> Pijon
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Transcript of 500’s Demo Day: Post-Seed >> Pijon
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Started shipping care packages two years ago, and we realized the value of physical media
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Inefficient, Manual ProcessUnknown Channel CapabilitiesLimited Distribution VolumeFragmented Channels
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Brand Advertisers Distribution Channels
Events
Retailers
Hotels, Airlines &
Other Services
[email protected] | angel.co/pijon
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COLLEGE 18-23COLLEGE 18-23
YOUNG ADULT24-30
COLLEGE 18-23
YOUNG ADULT24-30
ADULT31-45 MATURE46+
TARGETING
1mmMONTHLY
DISTRIBUTION
[email protected] | angel.co/pijon
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Q4 2015LIQUIDATED 30%
$250,000Q1 2016
Q-o-Q Growth
~10X
GMV
[email protected] | angel.co/pijon
In 4 months…
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[email protected] | angel.co/pijon
http://www.emarketer.com/Article/Total-US-Ad-Spending-See-Largest-Increase-Since-2004/1010982
$26.9bTAM
20% MARGIN
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58% of consumersexpress buying Interest after
trying.
Well-targeted sampling programs can easily see 30%conversion
http://gottabemarketing.co.uk/try-before-you-buy-product-deminstration/http://www.ers.usda.gov/topics/food-markets-prices/processing-marketing/new-products.aspx
[email protected] | angel.co/pijon