500 FORTUNE COMPANIES

COMPANY PROFILE Name: Amazon.com Year of establishment: July 5 1994 Founder : Jeff Bezos CEO: Jeff Bezos Number of employees:154,100 (December 2014) Products: App-store, The book depository, Comixology, Shop bop, Game studio,

Instant video, Audible, Kindle lab126. Services: Online shopping, Web hosting, Content Distribution Position in 500 Fortune companies: 35 Market value: 88.988 billion (2014)

UNIQUE MANAGEMENT PRACTICE In Amazon's early stages as a public company, it launched an auction site to

compete with its competitors in the e-commerce space. The day Amazon launched the auction site in 1991, its shares soared almost 8%.

Before powerhouse search engine company Google had its "Street View" on its map application, Amazon launched a search engine in 2004, A9.com, which started a project called Block View. Block view was a visual yellow pages that allowed its users to see the street view of addresses and directions to their destinations.

Amazon Smile allows its users to support charities of their choice when they shop at smile.amazon.com. The Amazon Smile Foundation donates 0.5% of the purchase price of products eligible for Amazon Smile purchases.

Amazon uses its image recognition technology in form of an application, Flow, to make shopping easier for its users. With Amazon Flow, users do not have the need to memorize their shopping lists. Amazon Flow allows its users to take pictures using their phones, the application and their phones' cameras.

Amazon.com Incorporated has a patent on its one-click ordering technology. Apple Incorporated, the company with the largest market capitalization of $763.57 billion, licenses Amazon's buy now with one click.

Amazon invites some of its users to become Amazon Vine reviewers. They are compensated in products from companies to review those products. However, the Amazon Vine reviewer club is only open to a small percentage of elite viewers.

Amazon.com is developing a futuristic delivery system, Prime Air, which would let Amazon deliver packages to customers within 30 minutes using small drones. Amazon recently wrote a letter to the U.S. Federal Aviation Administration (FAA) asking for an exemption to allow testing of the unmanned drones in the United States.

If users subscribe to Amazon Prime memberships, they could share the benefits of their Amazon Prime accounts with five people. Shared Amazon Prime account users would share shipping benefits. However, they would not be able to access Amazon's instant video services.

HOW AMAZON WORKS?

Step 1: You send your products to Amazon. Step 2: Amazon stores your products. Step 3: Customers order your products. Step 4: Amazon picks and packs your products. Step 5: Amazon ships your products and provides support

GOAL OF AMAZON Business Strategy The Company's objective is to become the best

place to buy, find and discover any product or service available online.

Amazon.com will continue to enhance and broaden its brand, customer base and electronic commerce expertise with the goal of creating customers' preferred online shopping destination, in the United States and around the world.

The Company incorporated Amazon.com 's technology and look-and-feel into the European sites, www.amazon.co.uk and www.amazon.de.

CULTURE

It's a very customer driven company

It's an anti-PowerPoint culture

It's a very innovative culture

SCOPE OF THE PRACTICES? THE FULL SCOPE OF AMAZON 360 INCREASE SALES ON AMAZON

CLARITY FOR SALES, PRODUCT PERFORMANCE AND LISTING SALES AND ORDER WITH THE SALES DASHBOARD. Improved Tracking. Products are live. Track sales within a specified time frame. FASTER FULFILLMENT Fast product fulfillment

HOW UNIQUE WITH e-BAY There are no auctions on Amazon.com.  You'll spend less time creating listings on Amazon.com Even when you do create your own listings, the process is less open. You'll spend less time maintaining listings on Amazon.com Key policies are set by Amazon.com.  Proactive customer service is critical on Amazon.com. Amazon.com offers a low-cost, pay-as-you-go fulfillment service to

sellers Your fees will be calculated differently. You'll be paid differently You'll have different opportunities for branding and growth

Thanks