5 ways to shape the multi-screen user experience
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Transcript of 5 ways to shape the multi-screen user experience
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5 ways to shape the multi-screen user experienceDr. Ofer Weintraub, EVP InnovationTwitter: @ViaccessOrca
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Monetization = = FunEngagement
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The challenge of engagement
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Now (almost) all of us have a 2nd screen and many use it while watching TV
So what are the top 5 ways to drive engagement ?
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September 2012 N=3390
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Provide value at any moment
6
Before
Discovery
During
Interact
After
Follow interest
Monetization(e.g. 2nd screen or direct)
1
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split attention
Full attention
Provide value at any moment
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For full attention – post view is interesting (Monet/Art)
- Life- Artwork- Videos- Expert coverage- Museums and books
Provide value at any moment
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fun, interactionRich actor’s info Visual life story Trends & gossip Connectivity maps
Fun & games Topics & stories Rich movie infoNet buzz & trends
Rich user experience2
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Marseille
Cannes
Marseille
Cannes
Roussillon
Gorges du Verdon
Grasse
Mougins
Sightseeing journey with monetization opportunities
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New monetization opportunities derived from engagement
- Context aware ads- Sponsored articles- Product placement- More
Engagement = Monetization3
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- Send to TV- Watch on tablet- Share- Wish list- Cloud DVR- Basic TV control
- Volume- Trick-play- Channel change
TV / 2nd screen interaction4
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- Sync with TV events- Show up relevant information- Video and guided how-to- Social interactivity- Highlight topics- Scene sensitive merchandise- Live Q&A
TV / 2nd screen interaction
Master Chef (2013) – MasterChef is a television . The format was revived by executive producers Franc Roddam and John Silver and series producer …
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User centric experience5
- Social interactions- Social sentiment- Personalization- Self expression
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Engagement
Pay-TV
DEEP
Cloud based SaaS platformproviding 2nd screen engagement
Fun & interestMonetization
The service
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Q&A
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