5 Ways to Reduce Shopping Cart Abandonment onYour E-Commerce Website

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Adam Prattler

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Everytime you come back from work and realise you need to revamp your wardrobe, don’t you cringe onthe very thought of going out all the way to a mall? It's laborious, its time consuming and obviously it allseems superlative because we have the e-commerce website model changing our lives already.

One of the most common problems that marketers are looking to find solutions for, is quite a lot of times aprospective customer selects goods from his e-shop, but does not complete the transaction; he abandonsthe ecommerce shopping cart. There may be many reasons to it but read on to find how to deal with theproblem.

Continuing and completing incomplete transactions

On many-a-occasions and for many reasons, credit card payments do not get through when a potentialcustomer attempts to conclude a purchase on the ecommerce website. The customer simply abandons theecommerce shopping cart and moves away from the ecommerce website. Its pretty obvious you’d end up

moving on if it were you, right?

If they fail a transaction through one medium on the ecommerce website, give them a direction oncontinuing that transaction using other methods for the ecommerce shopping cart. Communicate itproperly and navigate them to a new path. Do not rely on them to find it out.

eCommerce website business depends wholly on the visitors to the ecommerce website and you are notthe one to fathom their moods when they arrive at your site. They may linger or drift away. When they findthey cannot close a deal with you only because he has no enough options of payment, he may not evenreturn. A convenient payment system is what is needed

Easy Accessibility

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No one likes to wade through a maze of pages; no backtracking or difficult navigations for them.Remember they have a large number of similar sites offering similar objects as you do. All a customerneeds is a one second lacuna and he will disappear.

The most important location that an online seller can have is the ecommerce shopping cart page. When acustomer has spent a length of time between many purchases, he might want to consult his ecommerceshopping cart. He should be able to do it with just one click of the mouse. Your software should be suchthat when a new item is sought to be added, the existing list in the ecommerce shopping cart shouldappear for ready reference. The purchaser will be a satisfied man.

Shipping

When something costs $10 and the shipping cost is an equal amount, a shopper will stop to think. Aconsiderable number of shoppers abandon the cart when they realize that the shipping cost is too high.Free shipping on ecommerce websites is most desirable, at least in some cases. Or, a flat rate isunderstandable from a shopper’s view.

Do not cheat a user with “Hidden Charges”

Hidden charges are one of the factors that drive more and more customers away from your ecommerceshopping cart. When a customer is almost done and only just has to check out, if a request/demand for anadditional charge will leave him mostly fuming. It is immaterial if the charges are for shipping or taxrequirements etc. And, they will end your sale. The best way out is to state clearly all the charges up fronton your ecommerce website.

Checkout Process

Customers are wary of multiple navigational maneuvers. They will feel irritated when they are expected tofill forms and thingummies at some stage of their purchase on the ecommerce shopping cart. You will besurprised at the number of customers who abandon your ecommerce shopping cart to look for some otherecommerce shopping cart. If a purchaser is not required to create an account on the ecommerce website,most time-consuming procedures can be done away with.