5 Ways to Nurture Your Medical Practice with Social Media
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Transcript of 5 Ways to Nurture Your Medical Practice with Social Media
Ways to Nurture Your Medical Practice with Social Media
Kristen MozayeniDirector of Marketing
ProvidenceEye.com | @ProvidenceEye
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Running a social media campaign in a medical practice can
be an intimidating prospect, but here are five easy ways
to nurture and grow your practice with social
media.
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1. Join
It’s likely that you have at least one social media account
for personal use. Pick one you are comfortable with and
set up an account for your practice. I would recommend
Facebook and/or Twitter to start since they are currently
the most prominent.
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Facebook – Most popular with people between the ages of 35-55. Very useful venue for
your patients to “recommend” your practice and “talk” about
their experience. Think of this as word of mouth over the internet.
Twitter – Short but sweet is the trick here.
Great place to announce events,
specials or disseminate new
information.
LinkedIn – Great business
networking. This will be a great
place to look for job candidates.
Instagram – The newest member
to the social media game. If you are
trying to reach Millenials (those born
from early ‘80s – ’00) then you want to be here.
Great if your practice uses before and after pictures.
1. Join
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2. Know your audience
It would certainly be easier to post all the same things to all social media
channels, but you will soon realize that your audience may be different.
For example, our Facebook “likes” are mostly patients while our Twitter
followers are mostly local organizations and not individuals. I try to tailor
my content to be appropriate for the audience.
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3. Like, Follow & Link Back
Like most things in life, social media is a
two-way street. If you want people to
engage with you then you need to engage
with them.
Find organizations, practices and people
that are in your field and like them on
Facebook, follow on Twitter or Instagram.
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4. Respond/Reply
Social media can be a scary place because there is little or no filter. People
can really go out there and say anything they want. This can be good and
bad. It’s necessary to always respond/reply to both the good and the bad.
When responding to negative feedback, the most
important thing is to stay objective. This can hard,
especially if you are an owner of a practice: it feels personal.
Craft your response keeping it short, simple & objective. Sometimes social
media will not always be the place to handle a situation and it may be
necessary to just pick up the phone and speak to the person directly.
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Social media success is going to take time. You
may be tempted to solicit new likes or followers
with giveaways or promotions, and perhaps that
will work for your audience.
We opted for pure organic growth so it has been
slow and steady. For us as a premium LASIK
practice it’s about the quality, not quantity, of the
interactions, and most social media
professionals will agree.
It’s a marathon, not a 5K.
5. Be Patient