5 Ways to Get Stronger ROI with Retargeting

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TITLE Insert your text here 5 WAYS TO GET STRONGER ROI WITH RETARGETING

Transcript of 5 Ways to Get Stronger ROI with Retargeting

Page 1: 5 Ways to Get Stronger ROI with Retargeting

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5 WAYS TO GET STRONGER ROIWITH RETARGETING

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What’s your Day 1retention?

How do you optimizeyour LTV?

How deep do you know your app users?

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RETARGETING? YES!MUST HAVES...

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Insert your text hereTRACKING + DEEP LINKING + VOLUME

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1.COHORTS Custom cohorts for your app Split your cohorts until you can Cohorted ads as well

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2. DYNAMIC CREATIVE OPTIMIZATION(DCO)

Personalized message based on the cohort

Based on past product views & app interactions

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User acquisition: Great creatives

Retargeting: Poor creatives

3. ENGAGING & INTERACTIVE CREATIVES

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4. FIND THE GOOD MOMENTS Find the users wherever they are

At every possible moment

Large reach & in many different apps

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5. TRIPLE WIN RETARGETING

Convert an install to a customer Know your users through their actions

Don’t show an ad, show an offer !

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What’s your Day 1retention?

How do you optimizeyour LTV?

How deep do you know your app users?

Alexei ChemendaAdikteev - MotionLead - Trademob

@[email protected]

Follow-up at the booth // Workshop @4PM