Five Ways to Generate Leads with Video

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This is an excerpt from The Comprehensive Guide to Using Video for Lead Generation, Scoring, and Nurturing.

Pre-RollA pre-roll lead capture involves a full form or email gate immediately after the viewer clicks play.

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Use a Pre-Roll Lead Capture……when the value is very clear to the viewer before watching any of the content.

TeaserA teaser lead capture is when you show a clip of the content and then offer an in-video email gate or full form.

Use a Teaser Lead Capture……when a video’s value is more easily explained by seeing a brief portion of the content first. For example: a webinar after the speaker introduces the topic and agenda.

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Post-RollThis is a full form or CTA button after the video finishes playing.

Use a Post-Roll Lead Capture……to encourage the viewer to take further action with-out leaving the video player. For example: signing up for a demo or registering for an event.

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ParallelA parallel lead capture is when a form is shown beside the video as the video continues to roll.

Use Parallel Lead Capture……when your offer relates to your video content but the form fill isn’t imperative for the video to continue playing. For example: when you mention a guide or demo part way through a video and want to have a way for people to access it.

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Re-Direct A redirect involves simply redirecting the viewer to another area of a landing page—or entirely different page—to complete the next action.

Use Re-Direct Lead Capture……to automatically send viewers to another piece of content or next stage of their journey to minimize drop-off rates. For example: redirecting a campaign promo video.

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Want more on generating leads with video? Or best practices on scoring and nurturing based on video consumption?Get the Comprehensive Guide to Using Video for Lead Generation, Scoring, and Nurturing!

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