5 Ways To Create Brand Advocacy For Your Startup
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Transcript of 5 Ways To Create Brand Advocacy For Your Startup
“Your brand is what other people say about you when
you’re not in the room.”
- Jeff Bezos, Amazon Founder & CEO
You’ve finally reached the point where you have customers paying you for your services.
Congratulations!
It’s the ones who aren’t paying who may really care about your brand and appreciate your
mission and what you stand for.
Here are five ways to get those type of people on your side:
YOU WANT MORE OF THESE PEOPLE ON YOUR SIDE!
The most common sense way to create brand advocates is to develop great product. Turning paying customers
into brand advocates is a win-win situation.
Deliver exceptional customer service to your customers, and they’ll repay you not only monetarily, but with genuine
enthusiasm about your company.
Content is king and is essential to developing brand advocates. Show your expertise and thought leadership
by creating valuable and entertaining content.
We’re not suggesting you throw a party every week, but engage your industry and community by throwing awesome
happy hours, meetups, and other engaging events.
Have an interesting and fun culture? Show it off! Be relatable. People want to know the crazy minds behind
your great product. Show everyone how you work and how you unwind. Just keep it SFW.