Our Panelist

Lisa Astorga, CMPDirector of MeetingsInternational Society on Thrombosis and Haemostasis

Results of the Event Room Demand Study

Will room blocks become a thing of the past?

Identify the key reasons room blocks still matter

Our Room BlockWebinar Roadmap

Five things you can DO

ALL ATTENDEES

ROOM BLOCK PICK-UP

5,740

2,210

WHAT WE KNOW…

AND WHAT WE DON’T…

ALL ATTENDEES

ROOM BLOCK PICK-UP

ROOM DEMAND

5,740

2,210

?

The Event Room Demand Study –

July 2015

How Many Rooms Does Your Convention Really Use?

1 out of every 3

(34.1%) rooms are being booked

outside the room block

UNTIL NOW…

BUT OUR EVENTS ARE ALL SO DIFFERENT…

Less than 20%

31.3%

20%-40%27.1%

40%-60%24.7%

60%-80%16.9%

Rooms booked outside block

Source: Tourism Economics

6

Here to Stay? Thing of the Past?

PREPARE TO VOTE

No Room Block = No Space

Protecting the Attendee Experience

1. Don’t Keep the “Reasons” a Secret

30 Day Cut-Off

2. Continue to Sell Past Cut-off

OBB OBB OBB

OBB

OBBOBB OBB OBB OBB OBB

OBB

OBB

OBBOBB

OBBOBB

OBB

OBB

OBBOBB

OBBOBB

3. Communicate Directly to Outside the Block Bookers (OBB)

4. Don’t Ignore Pirates and Poachers

YourEvent.com

5. Keep Informed on Local Factors Impacting Occupancy

www.empowerMINT.com

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com

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