5 ways Storytelling Positively Impacts Your Content
Transcript of 5 ways Storytelling Positively Impacts Your Content
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5 Ways Storytelling Positively Impacts Your Content
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Who doesn’t love a good story?
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A tale as old as timeStories date back over 39,000 years to some of the first cave drawings... In their evolution since, they are still told for 3 key incentives.
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Why tell stories?
DefineValues
CommunicateHistory
PromoteKnowledge
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Plus, there’s science behind stories.
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Bullet points do part of the job
Only 2 parts of the brain react to the sight of glyphs, like bullet points.
These areas are responsible for language processing.
BrocaWernicke
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But stories put your brain to work
When stories are told, the whole brain is stimulated.
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Stories are shown to ________________________.change attitudes, beliefs, and behaviors
Source: Harvard Business Review
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Stories are shown to ____________________________.transcend into personal ideas and experiences
Source: Harvard Business Review
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Using stories in business training
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Stories increase engagement
Stories help learners comprehend and retain organizational values.
BE ENTHUSIASITIC
CONSIDER YOUR CUSTOMER
HAVE FUN!
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Stories are greatly pragmatic
Employees are interested in how an organization helps others rather than the services or goods they sell.
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Mimeo’s story is a pretty cool one. Read how Mimeo brought printing to the internet.
(Or keep clicking through this SlideShare.)
This tale dates back to 1999
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How to apply storytelling into your content
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1. Once upon a time…Start by following the classic structure.
1. Context 2. Action 3. Results
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2. Tell it like it is
Avoid jargon! Listeners’ emotions appeal to original narratives.
Keep it simple!
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3. Don’t take forever
Keep it short. Simple language triggers brain areas that stimulate relation and understanding.
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4. Ignite with imagery
The brain processes images 60,000 times faster than text.
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5. Keep it relatable
Only some lessons are suitable for narratives. Don’t try to force something destined for another context.
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Starting From Scratch
Read Mimeo’s story from its very beginning.