5Construction Companies

can use

Twitter for Business

ways…

1 Networking &

Building Connections

Network with like-minded individuals who share your interests and passion…

Share industry-related news and offer useful advice; you’ll receive the same in return

Organise industry events and share your appreciation online

Hold panel discussions and encourage participation over Twitter

Networking involves high levels

of engagement; remember that this goes beyond ‘likes’

and ‘retweeting’

Follow customers & prospects online to engage with them

and ensure that their everyday questions are answered; it’s all

about offering added value

Daily interaction with industry leaders, construction professionals, customers and prospects will lead to…

An increase in reputation & credibility

An increase in testimonials and peer

recommendations

Building effective relationships online

Building effective relationships offline

2 Sharing company news

& content

Share rich and meaningful content online by adhering to the following question…

What do your target audience wish to know?

This should become apparent in the research stage of your content marketing strategy, using platforms such as Google Analytics to review audience behaviour

This research will enable you to distribute the right type of content on Twitter to be seen as…

Leading industry educators

Promote your case studies, whitepapers, blog posts and newsletters with shortlinks straight to the page…

Personalised shortlink to blog post

Providing a constant stream of content, in a range of visual formats, will increase traffic to your company site….

So ensure the content has clear ‘call to actions’ in order to increase conversion rates

Be a personality, not a robot…

Share personal news about your company, including:

- News stories- Charity Events- Recruitment updates- Social events

Self promotional content doesn’t bode well on

Twitter… make sure to also share other relevant articles and topics from elsewhere

3Building awareness

of a Marketing Campaign

Use Twitter to drive your campaigns by

placing links to campaign landing pages…

Tweet from Celotex promoting #Flatisback campaign

Link driving traffic to campaign landing page

Encourage followers to share the message or campaign on their profile so everyone else can also view it …

…drive conversation by creating a #Hashtag

When using Twitter for campaign purposes, make sure to

tag your URL’s in order to

track social progress in Google Analytics

4 Listening to brand

mentions

Twitter gives you the opportunity to listen to what other people are saying about your

company, products and services…

A few negative mentions of your brand may appear; it’s important to listen and understand their concerns so that you

know how best to resolve them

Regain trust and respect by handling any negative situations in an appropriate and admirable manner….

5 Internal Marketing

Use Twitter as an additional platform for internal

communications to collaborate on group projects if located in

different offices

Let them know about upcoming product launches, events, training dates or project wins to improve employee morale and get everyone

involved

Remember to keep internal tweets private….

In Summary…

•  Use Twitter to demonstrate brand culture •  Listen, engage and respond appropriately •  Be helpful and not just self-promotional •  Company content shared needs to form

part of a defined content strategy •  Use it as a platform to distribute your

campaign messages

For more information on creating an

effective Social Media Strategy, download our

brand new

Social Media eBook