5 tweetable findings on tablets and smartphones in Belgium: part 2
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Transcript of 5 tweetable findings on tablets and smartphones in Belgium: part 2
5 tweetable findings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’
Thursday 26th May 2011www.omnimediavore.blogspot.
com
part 2
A majority of Belgian smartphone users are between 18 and 34 years old. But don’t underestimate the 35-54 y.o.
#research #OPA #Havaswww.omnimediavore.blogspot.
com
OPA
18-34 y.o.31%
35-54 y.o.20%
55+ 9%
18-34 y.o.56%
35-54 y.o.39%
55+ 5%
Global Survey Mobile
One out of five Belgian smartphone user is a recent user (<3 months ago)
#research #mobile #GSM #Havaswww.omnimediavore.blogspot.
com
<3months 3-6 months 6-12 months 1-2 years more than 2 years
0%
5%
10%
15%
20%
25%
22%
18% 17%
23%21%
Since when do you use a smartphone?
5 Golden Rules for a good smartphone app: easy, convenient, visual/attractive, simple, free.Belgian
qualitative research - #Spacewww.omnimediavore.blogspot.
com
68% of tablet users use it every day
#research #mobile #GSM #Havas
Belgian “usage of tablets is very similar to usage of laptops” Hugues Rey, Havas Media
#tablets #GSM #reseach
@vansan2010
Want more?
www.omnimediavore.blogspot.com