5 TOOLS FOR FINDING INFLUENCERS TO

FOLLOW ON TWITTER AND ATTRACT CANDIDATES

Pocket-sized Social Media Tips From PocketSocial.co.uk

@mypocketsocial

11 Followerwonk

Search your followers to find influencers. Simply add keywords into the search function, and Followerwonk will scan their bios to find the relevant users. It also gives a social media

authority rating. So if you want to find an who has experience in the tech industry, use keywords like

‘technology’ or ‘CTO’.

22 Buzzsumo

Buzzsumo displays the users who tweet the most about a certain topic. It also shows you stats such as their Twitter follower count, domain authority and page authority - all in one page. Use search terms relevant to your industry to find the best

influencers.

33 Topsy

Topsy allows you to analyse Twitter conversations in the past. You can find influencers based through

what they’ve tweeted about, and then view an instant comparison of the biggest influencers for

each topic. Think about the topics your ideal influencer would talk about, and then search for it.

44 Traackr

Knowing how well your influencers are benefitting you is just as important as finding them. Traackr

has an analytics feature to help you decide whether you want to continue engaging with an

influencer, or if they’re not making that much of an impact on your Twitter account.

55 Kred

Kred actively encourages people to make connections, by rewarding them for doing so. You

gain points every time you retweet, reply, follow or mention another twitter user. These points add up,

and they’re called your Outreach Level. Kred is also a measurement for social influence, allowing

you to determine how influential a user is on Twitter.

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