5 Tips for Your Museum's Facebook Timeline

5 Ways to Get More

from your museum’s

1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

1Say who you are with a great cover and profile picture


TOP TIPYour Facebook page helps people connect around shared interests related to your museum, so the most effective Facebook covers combine people and your museum’s core content.


Show people connecting to your collection and each other


Get creative and show off your personality!


2Add milestones to show off your cool content


Show people who you are…

TOP TIPMake your page feel like a destination by creating a timeline with your institutional history, collection objects, archival photos, and other cool visual content.



Raid the archives for cool historical tidbits


Enhance your timeline with objects from your collection


3Dive into the ocean of apps to create a richer FB experience


Use native FB apps, third-party apps, or build your own, up to 12 total


Twitter, YouTube, and more can have their own app presence on Facebook – and require minimal updating


Custom apps range from simple graphics to complex webpages


TOP TIPChoose only apps that enhance your page, place them in priority order, keep them up-to-date, and make them look polished with custom images.


Upload your own app thumbnails to give brand consistency


4Create posts that add value to fans’ lives and that they can enjoy on Facebook.


Photos! Posts with visuals get twice as much engagement.


Look for fun, unexpected angles on your content.


TOP TIPOn Facebook, you enter fans’ personal space. Respect that privilege by providing content that will add value to their lives. Save the institution-speak for press releases and ads.


Combine visuals with “did you knows” for fun posts people will pass along to friends


5Use Facebook Insights to see how you’re doing, then adjust your strategy to improve.Download the Insights guide for pages at bit.ly/fbstatsguide

http://bit.ly/fbstatsguide




Use your admin panel to see at a glance how people are engaging with your page


Click deeper into insights to see successes and failures


Keep tabs on demographics to understand your audience

TOP TIPFind out what’s a hit and what’s a bomb. Do more of the first and less of the second. Repeat!


5 Tips for Your Museum's Facebook Timeline

Self Improvement

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