To learn more about Weber Shandwick and the work of our global Social Impact practice, visit impact.webershandwick.com.

5 TIPS FOR COMMUNICATING PURPOSEBE BOLD Communications need to elevate a strong, heart-pulsing vision of purpose.

BE AUTHENTIC The story can’t be invented. It has to be in the DNA of the company.

BE CREATIVEThe best work captures imaginations and shows what’s possible when brands contribute to a better world.

BE TRANSPARENT The most powerful stories of purpose are often about the unexpected lessons learned along the way.

BE SUSTAINED Delivering on a core purpose is a life-long ambition. Communications need to deliver for the long-term.