5 Things That Will RuleMobile Advertising In 2015

2014 has been a good ride for

mobile advertising. 2014 Mobile Ads

But it’s going to get even

better and more interesting.

Here Are 5 Things That WillRule Mobile Ads In 2015

All ProgrammaticEverything

1)

All ProgrammaticEverythingEveryone pretty much agrees that programmatic is the next big

thing for advertising. Surprisingly, not everyone has adopted

programmatic yet (iAd was once in that group). By the end of next

year, mobile advertising through programmatic means will be like

brushing your teeth. You won’t even have to think about it.

1)

Mo’ Fraud, Mo’ Problems2)

Mo’ Fraud, Mo’ ProblemsAd fraud is a huge problem. The industry can’t sustain itself if this problem

continues. Advertisers will lose confidence with the snap of a finger. In

2015, you’ll start to see companies taking action against fraud. Don’t rely

on mobile advertising to be more “fraud-resistant.” Take action!

2)

Big Native Push

(Chocolate Chip Cookies. You get the idea.)

3)

Big Native Push3)

If you’re concerned with making your mobile ads more relevant and

non-intrusive, native advertising is what you want. However, native ads

can’t really scale through programmatic means like banners can. This will

change in 2015. More advertisers and ad companies will realize the value

of native and come up with ways to deliver native ads programmatically.

Ads InWearables

4)

Ads InWearables

4)Okay, this won’t be widely adopted JUST yet, but what

you’ll start to see is companies exploring with wearables. It

may even happen programmatically. Just ask Acela.

App DeveloperFrenzy

5)

App DeveloperFrenzy

5)The craziness has already started for app installs, and

there are no signs of slowing down for this vertical.

The big guys in the space are making bank off app

installs, and things will get more interesting once new

ad formats are offered on a larger scale. But what do

app developers really need?

We’re also part of the app developer frenzy and have

the perfect product for app developers who want to

take control of their app promotion. Read more!

So prepare yourselves, folks.

We’re looking forward to seeing you in 2015.

decisive.is | decisive.is/blog | @DecisiveAds