5 steps to using linked in for expert status
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Transcript of 5 steps to using linked in for expert status
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5 steps to using LinkedIn for Expert Status
Anne McAllister
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Why?
• Credibility• Attraction marketing• Volume of keywords, connections and
recommendations• LinkedIn is indexed on Google• LinkedIn is a search engine
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Step 1. Optimise Your profile
1. 100% complete2. Professional photo3. Use strapline as professional header4. Keywords in content5. Add website links (3, blog, business, landing
page, link to Amazon free report etc)6. Summary/ Experience/ Education (keyword
relevence)
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7. Add skills, think keywordsAdd honours, awards, courses8. Personalise your LinkedIn URL
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Lewis Howes
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Step 2. Add Connections
• 100+• 500+• Existing contacts/ e mail directory/ (5 max I
don’t know them, then limited)• Send personal message
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Add Connections
• Join groups, create groups• Create max 10, join 50 (no limit on sub groups)• Groups of other business owners• Answer other people’s questions• If I can help you in any other way, let me
know.
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3. Get Endorsements
• Only endorse people you know• Social proof• Focus on top 10 skills• Give them to get them (40% return rate)
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4. Get recommendations
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Get recommendations
• Give before asking• Offer to do some work, free/ low cost to get
LinkedIn recommendation• Answer questions then follow up and ask for
recommendation “If you got value from….”
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Step 5. Add applications
1. Wordpress2. Slideshare3. Events4. Reading lists (include your own books)
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Making this work
• Review your LinkedIn profile• Produce a simple 7 step guide and publish on
Amazon• Support each other• Give endorsements and recommendations• Use same strategy for other networks, ie BNI
• One recommendation for each member. Use Business Master Mind Group if necessary
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Questions?