@insightlastore

Steps to

Publishing

Visual

Reviews

PIXLEE

WHITE PAPER

5

shoppable galleries drive a

10%increase in AOV

customers that interact with visual

reviews are

2xmore likely to buy

Visual Reviews are a powerful way for eCommerce companies to increase

onsite conversion and engagement. Curated social photos and videos provide

shoppers with an authentic review of the products they are browsing. Con-

sumers can see how their peers are enjoying and using the products, instilling

confidence and encouraging the purchase.

What are Visual Reviews

Visual content resonates with audiences 60% stronger than text content and

more than 70% of consumers consult review before purchasing. As consumers

continue to post more and more content on social media, there is an abun-

dance of valuable and high quality user generated content endorsing products

and brands. This content becomes a huge opportunity for brands to enhance

their eCommerce experience and drive sales.

Visual reviews drive more sales!

raise on-site conversion

12%

NEW ARRIVALS MENS WOMENS SWIM ACCESSORIES SALE

HYPE TEE$36.00

DESCRIPTION

COMPOSITION

DELIVERY & RETURNS

SIZE: COLOR:

ADD TO CART

Setting up new platforms can be a pain in the neck, so pick a platform that makes it easy. For example,

you can integrate Pixlee right into your existing eCommerce platform. Use one of our out-of-the-box

plug-ins for platforms like Shopify and Magento, or manually set your feeds with a few quick lines of

code. Pixlee is compatible with any eCommerce platform and takes less than an hour to setup.

Plug into eCommerce PlatformSTEP 1

other solutions

ANALYTICS

PRODUCT ALBUMSCAMPAIGN ALBUMS

DISPLAY LIFT CONVERSIONDISPLAY ENGAGEMENT

Hype Tee

More Trees Tee

Dash Jacket

Eros Dress

Fall Photo Contests

Halloween Sweep Stakes

Customer of the Week

In-Store Display

VIEW ANALYTICS

VIEW ANALYTICS

VIEW ANALYTICS

VIEW ANALYTICS

VIEW ANALYTICS

VIEW ANALYTICS

VIEW ANALYTICS

VIEW ANALYTICS

LIFETIME INTERACTIONS

$317.90

$149.05 83.33% $1,842

83.89% $12,338

LIFETIME ENGAGEMENT TOTAL CONVERSION

LAST 30 DAYS LAST 30 DAYS LAST 30 DAYS

Products

Showing: 1 - 20 of 755

Hype Tee Women, T-Shirt 3881713

More Trees Tee Male, T-Shirt 9384271

Dash Jacket Male, Jacket 3874175

Eros Dress Women, Dress 2397841

Daydream Crew Male, Sweater 2039481

Mystic Bandana Top Women, Blouse 9384153

Barracuda Resort Shirt Male, Shirt 9372712

Product Name Category SKU

SHOPIFY MAGENTO DEMANDWARE OTHERS

Install your Shopify plugin by following this link:

When installing Pixlee for Shopify, enter this license key:

Upload your product database in two easy steps!

1

2

Shopify

128651sa92347109s9874301837a

Connect to your eCommerce platform to get started

Consumers post 1.8 billion photos per day. Many of these photos celebrate and highlight the products, places,

and brands they love. The second step in publishing visual reviews is to find your brand-attributed UGC and

identify the most valuable content.

Collect & Curate ContentSTEP 2

Using a content marketing platform like Pixlee,

you can easily collect all of your branded con-

tent from Instagram, Facebook, Twitter, as well

as a direct uploader. All the content is gathered

and organized in one place and includes many

ways to search, filter, and sort.

You can sort by popular content, or by influ-

encers and evangelists. Pixlee’s analytics dash-

board even shows you location and the most

often associated hashtags so you’re always

informed on what is relevant to your brand.

As a result, Pixlee helps you cut through

the noise and select the very best content

based on engagement, influencers, and

evangelists.

SENTIMENT ANALYSIS:

TERMSENTIMENT CLOUD # OF TAGS

#pixlee 3141 @a16z 688986

Only show: Instagram Facebook Twitter

Facebook TwitterOnly show: Instagram

#pixleefame 341@KWong47763@forbes

Instagram customer

pixleeInstagram 4,121

pixlee 1087

pictures 981

photos 845

customers 723

pictures

photos

amazing

marketing

Software

Saas

@novecentooutlet

@aratao�ife @tardjongor @insightlastore@santiksyo

@philthyphil23 @jojoiswara @audyaananta

APPROVE DENY MARK AS SPAM

SORT BY:

Top Content Image Recognition

Location PlatformTop User

Gender

Once you have collected and curated your customer content, the next step is to connect content to your actual products.

Tag ProductsSTEP 3

Because of the seamless integration with your eCommerce platform, your

product information and details will always be synced with Pixlee. Simply

click on content and tag it with its appropriate product; it’s that simple.

From there, Pixlee does the heavy lifting, sorting content by product,

showing it on the right product pages, and providing all the analytics

tracking through to conversion.

Products

Showing: 1 - 20 of 755

Hype Tee

More Trees Tee

Dash Jacket

Eros Dress

Daydream Crew

Mystic Bandana Top

Barracuda Resort Shirt

Product Name

23

21

19

20

12

18

17

# of Photos

3881713

9384271

3874175

2397841

2039481

9384153

9372712

SKU

Hype Tee

Search for product...

Shadow Malibu Shirt

Daytripper

Ives shirt

Dash Jacket

Mystic Bandana Top

2014 #insight51 #latepost

Submitted date:Votes:Shares:

Campaigns in:

09-04-2014

@lyavera

0

0

Insight51 General Album

Assign Product

Copy Content

Delete Content

Favorite Content

Message Submitter

PUBLISH CONTENT

PUBLISH PHOTOS: Insight51

HORIZONTAL

HORIZONTALWebsite:

Widget Customization

Widget Sort Order

Call to Action

SLIDESHOWPHOTOWALL

DYNAMIC

GENERATE CODE

Sort Order

Before publishing, you can also use Pixlee’s style generator or your own custom CSS to fully customize

the look and feel of your widget to best suit your site. Once you have published, you can manage all

of your products, widgets, and content directly within the Pixlee platform. All you have to do is tag new

photos and videos that come in from your customers. This allows you keep content fresh and continu-

ously add and improve your widgets.

Publish to Product Detail Page TemplateSTEP 4

You can publish Pixlee’s widget code directly into

your product detail page in your eCommerce

platform. The best part is that this only needs to

be done once, and not for each on of your prod-

ucts. Each widget on your product detail pages

will display content of that specific product.

CUSTOMIZING YOUR WIDGET

STYLE OPTIONS FOR... WIDGET LIGHTBOX UPLOADER

Photowall

Photo Size Large

SAVE THEME

Header Title

#hashtag_text

Header Button

#upload_button

Show/Hide Background Color

Font ColorFont Color

Font Size

Font Weight Normal

24px Font Size

Font Weight Normal

18px

Global

Global Font Raleway

<script id=”pixlee_script”

src=”//assets.pixlee.com/widget.js”>

</script>

<script>

var pixlee = PixleeWidget (“https://photos

pixlee.com/YOUR_ACCESS_TOKEN”,

”pixlee_container”,

“https://photos.pixlee.com/”,

</script>

NEW ARRIVALS MENS WOMENS SWIM ACCESSORIES SALE

HYPE TEE$36.00

DESCRIPTION

COMPOSITION

DELIVERY & RETURNS

SIZE: COLOR:

ADD TO CART

Step 5

With your eCommerce integration, collecting

data and tracking performance takes no addi-

tional work. Use the Pixlee analytics dashboard

to measure engagement, conversion, and

behavior on your site and track the increased

revenue generated from Visual Reviews. More-

over, you’ll begin to see trends and understand

what photos resonate personally with your

customers. You can make informed decisions

to focus your marketing on the content and

influencers that make a difference to your

bottom line.

Measure & Optimize

24,726 3,709

WIDGET VIEWS

ENGAGEMENT FUNNEL

LIFT:

IMP

RE

SSIO

NS

4.6% 2.6%

PHOTOS CLICKED

643SHARED2.6%

841ACTION CLICKS3.4%

BUY THIS15%

4%

7%

2500

2000

1500

1000

500

06/6 6/10 6/14 6/18 6/22 6/26 6/30 8/3

Conversion Tracking Engagement Metrics Customer Insights

SOCIAL REACH

TOTA

L IM

PR

ESS

ION

S

25000

20000

15000

10000

5000

06/6 6/10 6/14

TOP RANKED

VIEW DETAILS

TOP INFLUENCER

View Submissions

@KWong47 @a_wad_of_awad

View Submissions

TOP EVANGELIST

TOP PLATFORM

# O

F C

ON

TE

NT

80,000

60,000

40,000

20,000

72,834

58,281

39,118

0@mirajmohsin@greggcevallos

TOP CONTENT

$17,499 $1,234TOTAL REVENUE

CONVERSION TRACKING

4.6% 10%

LAST 7 DAYS

7.4%OVERALL

14.1% 2.7xENGAGEMENT ON PDPs ENGAGEMENT

AMPLIFICATIONS ON PURCHASE

14DIRECT PURCHASES

NEW ARRIVALS MENS WOMENS SWIM ACCESSORIES SALE

HYPE TEE$36.00

DESCRIPTION

COMPOSITION

DELIVERY & RETURNS

SIZE: COLOR:

ADD TO CART

Visual Commerce done right is about more than just collecting and displaying social

content. We utilize data from millions of photos and our own proprietary technology

to intelligently surface the content that will perform best in your owned media. Inde-

pendent of each other, every Pixlee widget you deploy begins learning the moment it

appears on your site. It automatically learns to serve the most engaging content, inviting

viewers to stay longer and buy more often. Our Dynamic Display algorithms are fluid, in

that they are constantly taking into account new data as it becomes available so that the

more your customers interact with and submit new content, the better your displays will

perform, and the higher ROI you will see from incorporating customer photos on your

eCommerce site.

How Pixlee Changes the Game in Visual Commerce

2xmore likely to buy

v i s u a l reviews

customers that interact with

are

12%o n-s i t e conversion

raise

drive a

shoppablegalleries

10%i n c r e a s e

in AOV

Leading the charge with an end-to-end social content management platform,

Pixlee enables brands to leverage curated customer content to enhance the

eCommerce experience.

Social sharing has become an important and powerful form of communication

for today’s customer. Consumers post over 1.8 billion photos per day, many of

which are about the places, products, and brands they love. Innovative brands are

adapting with this trend and using curated user generated content to enhancing

their online shopping experience and increase online conversion.

PIXLEE

1160 Battery St. Suite 40

San Francisco, CA 94111

pixlee.com

hi@pixleeteam.com

855.474.9533

REVOLUTIONIZING THE RELATIONSHIP BETWEEN PEOPLE AND BRANDS

PIXLEE

@usepixlee