5 Steps to Creating a Rockstar Lead Conversion...

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____________________________________________ 5 Steps to Creating a Rockstar Lead Conversion Process ____________________________________________

Transcript of 5 Steps to Creating a Rockstar Lead Conversion...

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5 Steps to Creating a Rockstar Lead Conversion Process

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About DealerOnDrivingSales Top Rated Website Provider, 2011 - 2018

Only provider to have won the last 7 Years In A Row!

2X Digital Dealer Website Excellence Award Winner

DrivingSales Top Rated SEO Provider, 2017

3X AWA Winner

Premier Google Partner

More Dataium Monthly ASI Winners than all others combined

DealerOn’s website customers have an average documented lead increase of 250%

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@DealerOn@ElianaRaggio@signontheline

Say Hello To…

Bobbie HerronCEO & Founder of The Bee’s Knees Agency

[email protected]

www.linkedin.com/in/bobbieherron

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If you have questions during the presentation, please submit them using the “Questions” feature

Questions will be answered at the end of the webinar

A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on DealerOn.com/webinar as an On-Demand Webinar

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After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!

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After the webinar, please fill out our short survey and let us know what YOU thought of today’s presentation!

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@DealerOn@ElianaRaggio@signontheline

Tweet Much?

@Dealeron

@ElianaRaggio

#dealeronwebby

@SignOnTheLine

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____________________________________________

5 Steps to Creating a Rockstar Lead Conversion Process

____________________________________________

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OBJECTIVES* Setting Up For Success With Sourcing

* Getting The Customer to Engage. NOW.

* Setting an Expectation Based Appointment

* The Confirmation Process is ESSENTIAL

* Seamless Appointment Handoffs

* It’s Time For The Giveaway

* Question & Answer Session (Live and On Video)

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Mindset Matters

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Knowledge is Power #MicDrop

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OEM – Researching Models And Comparisons

Third Party - Research and Pricing

Dealer Website – Lower Funnel – Narrowing Down

What Do They Actually Want

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Acknowledge the ResearchSELL YOU and Your StoreCreate Urgency Give a Next StepEnd With a Question

Read The Details, Past Information and Questions!

Next…

Listen to Listen. Not to Reply

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Customer “Lead” – Your Website

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Trade In “Leads”KBB/TIM/Edmunds/Website/Other

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Specialty Third Party

True Car – USAA/AMEX/Sam's Club Etc.Carfax - Referral

Car Gurus Free Vs PaidSpecial Finance

Social Media

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NON Customer Initiated

OEM - Payoff RequestOEM - Customer in EquityOEM – Handraiser/Event

“Send To A Friend”Equity Mining – CRM/Third Party

“Text Me More Info (Your Website)

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You Never Get a Second Chance to Make a First Impression

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Is That a Headshot or a Mugshot?

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Save It For The People

Who Swipe..

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Follow Up The Ferris Wheel

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The Today Business

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The “Bad” Duplicate MythThat’s Costing

You $$$

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Tomorrow’s Business

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VIP Appointment Process

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Forget About Fair!

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Customer Service Policy - Advocate

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Confirming The Appointment

https://youtu.be/HtC4I8JPJt4

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Bobbie Herron

Triple Dog Dare You To Try It.

VIP Experience Set Up

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How Many Contacts Do You Have To

Attempt to Set an Appointment?

Let That Sink In

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The Handoff1. The Prep Work2. Exceed Expectations3. Unsold Follow-Up

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Bobbie Herron

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SUGGESTED RESOURCES

* Me - Obviously

* DealerOn Webinars

* Facebook Groups

* Non – Automotive Groups and Sites

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ACTION ITEMS

1. Study Sources - Know What The Customer Is Experiencing

2. After Hours Game Pan!!

3. Customize The CRM – Work Smarter Not Harder!!

4. Implement and Execute a VIP Appointment Process.

5. Say Hello to Your Ferris Wheel Often.

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Be the first to answer the giveaway question correctly to win this awesome prize!

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Today’s Expert

Bobbie HerronCEO & Founder of The Bee’s Knees Agency

[email protected]

www.linkedin.com/in/bobbieherron

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After the webinar, please fill out our short survey and let us know what YOU thought of today’s presentation!

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Thursday, May 10 12pm EST / 9am PST

____________________________________

5 Inspiring Lessons from World Record Holder Ali Reda

____________________________________Damian BoudreauxTrainer, Author, Founder of Auto Training Academy

Ali RedaMaster Sales Consultant

Les Stanford Chevrolet Cadillac